Jordan Paul
Performance Media Manager

Jordan Paul

Articles by Jordan Paul on the Summon blog.

Articles by Jordan

Yellow camper van on a road through red rock canyonsPPC

How to Improve Your PPC Remarketing Ads for Travel Audiences

29 April 2026 · Jordan Paul
Passport, camera and sunglasses on a world mapPPC

5 PPC Trends Every Travel Business Must Act On Right Now

27 April 2026 · Jordan Paul
Silhouette of a traveller with a suitcase watching a plane take offPPC

PPC Conversion Types and Values: A Guide for Tour Operators

22 April 2026 · Jordan Paul
Yellow camper van on a road through red rock canyonsPaid social

How a Facebook Sales Funnel Works for Travel PPC Campaigns

17 April 2026 · Jordan Paul
Aeroplane wing above the clouds at sunriseMeasurement

The Best PPC Reporting Tools for Travel Marketers Who Want Real Insight, Not Just Data

13 April 2026 · Jordan Paul
Calm tropical beach at sunsetPPC

Top 5 PPC Ad Testing Tools for Travel Marketing Teams

8 April 2026 · Jordan Paul
View of clouds and sunset from an aeroplane windowPPC

Why Your Travel PPC Ad Copy Isn’t Converting – and How to Fix It Fast

3 April 2026 · Jordan Paul
Passport, camera and sunglasses on a world mapPPC

Remarketing vs Retargeting: What’s the Difference for Travel Brands?

1 April 2026 · Jordan Paul
Notebook, vintage camera and map on a desk for planning a tripPPC

Mobile Search Ads: Best Practices for Tour Operators

27 March 2026 · Jordan Paul
Yellow camper van on a road through red rock canyonsPaid social

How Tour Operators Can Use Video Content to Drive More Bookings

20 March 2026 · Jordan Paul
Great Wall of China winding through mountains iconic landmarkPPC

Top PPC Bid Management Tools for Travel Marketing Teams

5 March 2026 · Jordan Paul
Christ the Redeemer Rio de Janeiro Brazil iconic landmarkPPC

Sitelinks for Tour Operators: What to Do and What to Avoid

2 March 2026 · Jordan Paul
Machu Picchu Peru ancient Inca citadel iconic landmarkPPC

Google Ads CTR for Tour Operators: The Complete Guide

27 February 2026 · Jordan Paul
Yellow camper van on a desert road through red rock canyonsMeasurement

Which CRO Metrics Should Travel Websites Be Monitoring?

23 February 2026 · Jordan Paul
Charles Bridge and Prague Castle over the Vltava riverPPC

How to Create a PPC Landing Page That Converts for Travel Bookings

17 February 2026 · Jordan Paul
Photographer on a mountain peak above the cloudsPPC

How to Use Remarketing Lists for Search Ads in Travel PPC

13 February 2026 · Jordan Paul
Eiffel Tower Paris France iconic travel landmarkPPC

How to Write a Compelling Call-to-Action in Travel PPC Ads

13 February 2026 · Jordan Paul
Machu Picchu Peru ancient Inca citadel iconic landmarkPPC

4 PPC Mistakes That Could Be Costing Your Travel Business Bookings

6 February 2026 · Jordan Paul
Aerial view of stunning mountain landscape travel destinationPPC

How to Calculate PPC Click-Through Rate for Travel Campaigns

2 February 2026 · Jordan Paul