Use retargeting to reconnect with leads and lost customers
Have you ever wondered how to encourage non-converters to come back to your site and complete an action? There are ways you can display PPC ads to previous site visitors to persuade them to return and convert. This is called retargeting – or often remarketing. Technically, remarketing refers to using email marketing as opposed to PPC display ads – but the two terms are often used interchangeably.
Retargeting is a form of digital advertising which ensures you squeeze as much value from every visit on your website as possible. It allows you to reconnect with the people who leave your site without completing the desired action.
So, what differentiates standard search advertising and retargeting? The key aspect is that you can target users based on their interaction with your brand or website. This is much more powerful than simply targeting through the relevance of a keyword searched. When we use a combination of these digital marketing methods – this is when we start to see some more impressive results.
At Summon, we use retargeting across Search, Display and Facebook to ensure that your site visitors are not lost to competitors.
Retargeting is a strategic element of your online advertising campaign as it helps you raise crucial brand awareness and drive sales activities. Some of the key benefits are:
There are options across multiple platforms which help you ensure that wherever a customer goes after a site visit, you can reach them with engaging ads which will encourage them to complete the desired action on your site.
You now know a bit more about remarketing, but you must be wondering how Summon Digital can help you with your retargeting strategy? This is how:
At Summon we tailor our approach to your specific aims. To do that we invest time getting to know your brand and your goals, so we can use this information to inform excellent digital execution.
We understand the value of clear communication and fully transparent reporting. We provide this information to help you see the performance you are driving through your retargeting activity.
We have been helping brands with their retargeting campaigns since Google added it as a feature, which has allowed us to gain substantial experience and expertise.
As a result, we are sure that our London based team of experts can achieve results by integrating remarketing into your overall digital marketing strategy.
Great service – highly recommended
I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.
Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.
Summon are a true partner
Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative
Very quick responses whenever I need assistance. Smart viewpoints brought to my attention which has enabled me to increase market share in the industry I operate. Highly recommended!
We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return
Reliable & efficient service
Paul and the team are reliable and efficient with their management, always reporting and ensuring we’re optimising on our accounts.