Retargeting for Travel

Re-engage travellers who browsed but didn’t book — and bring them back to complete the journey

What is Travel Retargeting?

Most people who visit a travel website don’t book on their first visit. They’re in research mode — comparing destinations, checking prices, reading reviews. Retargeting allows you to show paid ads specifically to those previous visitors, reminding them of what caught their eye and giving them a reason to come back and book.

For travel brands, this is especially powerful. The research-to-booking journey can span weeks, with travellers visiting multiple sites before committing. Retargeting keeps your tour operator, OTA or accommodation brand front of mind throughout that process — so when they’re finally ready to book, they book with you.

The Benefits of Travel Retargeting

Most travellers don’t book on their first visit. They research, compare, get distracted, and move on. Retargeting keeps your brand in front of those warm audiences — reminding them why they wanted to book with you in the first place. For travel brands, this is one of the highest-ROI channels available.

Recover Abandoned Bookings

Travel planning involves multiple research sessions. Retargeting re-engages visitors who showed strong intent — destination pages, price checks, enquiry starts — and nudges them back to complete their booking.

Reach Travellers Across Every Screen

Your potential bookers move between phone, tablet and desktop during their research phase. Our cross-device retargeting ensures your travel brand stays visible wherever they are in the booking journey.

Shorten the Booking Window

Travel has notoriously long consideration periods. Well-timed retargeting with urgency signals — limited availability, seasonal deadlines — accelerates decision-making and moves travellers from intent to booking faster.

Segment by Destination & Intent

We build retargeting lists based on the destinations, trip types and product pages travellers viewed — so your ads are always relevant. Someone looking at luxury safaris sees different messaging to someone browsing city breaks.

Boost ROI Across Paid Channels

Retargeting audiences convert at significantly higher rates than cold audiences. By concentrating budget on travellers who already know your brand, you drive more bookings from the same ad spend.

Keep Your Brand Front of Mind

The travel booking process can take weeks or months. Consistent retargeting ensures your brand remains the most familiar name when that traveller is finally ready to hit the book button.

Our Travel Retargeting Services

We build retargeting campaigns across the platforms your travellers use — from Google Display and YouTube to Meta and programmatic. Each campaign is segmented by booking intent, destination interest and stage of the travel planning journey, so you’re showing the right message at the right moment.

Google Display & Programmatic Retargeting

We serve targeted display ads across the Google Display Network and premium programmatic inventory to travellers who have previously visited your site — keeping your brand visible throughout their research phase.

Meta (Facebook & Instagram) Retargeting

Using Custom Audiences built from your website visitors, we deliver scroll-stopping creative to travel planners on Meta platforms — segmented by the destinations and trip types they explored on your site.

YouTube Video Retargeting

Re-engage previous visitors with compelling destination video content on YouTube. We target warm audiences who visited key pages — itineraries, tours, accommodation — with video ads that reignite their travel inspiration.

Remarketing Lists for Search Ads (RLSA)

When previous visitors return to Google searching for travel terms, we adjust your bids and messaging to prioritise those high-intent audiences — making the most of every search by someone who already knows your brand.

Customer Match Retargeting

Upload your past booker data and we’ll match it to Google and Meta audiences — allowing you to re-engage previous customers with upsell and repeat-booking campaigns, or create lookalike audiences to find new travellers.

Dynamic Retargeting for Travel

Automatically serve ads featuring the exact destinations, tours or accommodation each visitor viewed on your site. Dynamic retargeting creates a personalised experience that dramatically increases return-to-site and booking rates.

Our Process

We start by analysing your existing traffic and identifying high-intent segments — visitors who viewed specific destination pages, started enquiry forms, or abandoned the checkout. We then design and build segmented retargeting campaigns across the most relevant platforms, with creative tailored to each audience’s stage in the booking journey. We continuously monitor, test and optimise to improve return rates and booking conversions.

Why Choose Summon for Travel Retargeting?

We’ve been running retargeting campaigns for travel brands for years. We understand the nuances of the travel booking cycle — long consideration periods, multi-device research, seasonal demand shifts — and we build campaigns that reflect this. Our approach is data-led, transparent and focused on one outcome: more bookings from people who already know your brand.

Why travel brands choose Summon for retargeting

Granularity of targeting
Multi-Platform Approach
Assistance with Creative