Is the number of visits to your website higher than the number of conversions? That’s a silly question, of course it is! Ever wondered how to encourage non-converters to come back to your site and complete an action? There are ways you can display ads to previous site visitors to persuade them to return and convert. This is called retargeting.
Retargeting is a form of online advertising that ensures you squeeze as much value from every visit as possible. It allows you to reconnect with the people who leave your website without completing the desired action.
What differentiates standard search advertising and retargeting? The key aspect is that you are able to target users based on interaction with your brand website. This is much more powerful than targeting simply through the relevance of a keyword searched.
We use retargeting across Search, Display and Facebook to ensure that your site visitors are not lost to competitors.
Remarketing is a strategic element of your advertising campaign as it helps you raise brand awareness and drive sales activities. Some of the key benefits are:
There are options across multiple platforms which help you ensure that wherever a customer goes after a site visit, you can reach them with engaging ads which will encourage them to complete the desired action on your site.
Now that you know a bit more about remarketing, you must be wondering how Summon Digital can help you with your retargeting strategy? This is how:
At Summon we tailor our approach to your specific aims. To do that we invest time getting to know your brand and your goals, as it’s this information which informs excellent digital execution.
We understand the value of clear communication and fully transparent reporting. We provide this information to help you see the performance you are driving through your retargeting activity.
We have been helping brands with their retargeting campaigns since Google added it as a feature, which has allowed us to gain substantial experience. As a result, we are sure that our team of experts can achieve results by integrating remarketing into your overall digital strategy.