Per Pay Click
Drive instant results through highly targeted digital ads
PPC (pay per click) plays a key role in any successful digital marketing strategy. It is a cost-effective advertising method which we can apply to search engines, websites and apps. You can target your ads towards users based on their online behaviour, demographics and interests – meaning your brand will be placed in front of valuable users who are likely to contribute to your business goals. You’ll also have full control over how much you spend and you will only pay when a user clicks. We help answer the questions you have around PPC and how to utilise it for your business:
Our vast experience as a PPC agency allows us to help you navigate PPC channels, find out what works for you and drive the kind of traffic that maximises return on investment (ROI).
PPC allows you to show ads to your target audience within minutes of launching a campaign. With the digital landscape constantly growing – a successful PPC campaign will be a valuable part of your wider digital marketing strategy . When working with us, we’ll take advantage of the following benefits of any pay per click channel:
We take the time to get to know you, the industry you’re in and the results you’re hoping to achieve from your PPC campaign. From there, we’ll put together an actionable PPC strategy. Our London agency specialise across all pay per click channels, using our expertise to help you select what will work best for you:
What can your company expect from working with our London agency? Our first step is always spending some time getting to know your brand – covering everything from your goals to your digital marketing budget. Once we’ve learnt more about your business, we can start to look into your target audience in terms of their online behaviour, interests and demographics.
We’ll use specialist software and techniques to conduct an in-depth analysis of what your company is doing well online, what could be improved and what your target customers are looking for. We will also look into what works best for your top competitors. Our aim is to help our clients drive more valuable conversions as well as clicks – which is why these inital steps are so important in the management of any PPC campaign.
We can help establish the most valuable PPC method for your brand or whether you will benefit more from a channel mix. Throughout a campaign, we will continue to optimise your account and make sure we’re improving your PPC performance while gaining maximum value from your digital marketing budget.
We’ve been managing pay per click campaigns since it began as an advertising medium – meaning we’ve worked with a host of businesses who’ve seen PPC completely transform their marketing and sales activities.
Whether you’re a company taking the tentative first steps into PPC, or you’ve got current campaigns that you need someone to step into and maximise performance, we’re the marketing agency that can deliver real results. The depth of our knowledge and experience managing PPC campaigns has ensured that we can secure the very best commercial deals – allowing us to deliver innovative technology and performance with a realistic price tag.
While PPC and Google often go hand-in-hand, we don’t limit our focus in any one place. We understand customer demographics, and we can work with you to create campaigns where it really matters. Our London based agency provide PPC services on search engines, social media platforms and websites.
Great service – highly recommended
I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.
Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.
Summon are a true partner
Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative
Very quick responses whenever I need assistance. Smart viewpoints brought to my attention which has enabled me to increase market share in the industry I operate. Highly recommended!
We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return
Reliable & efficient service
Paul and the team are reliable and efficient with their management, always reporting and ensuring we’re optimising on our accounts.