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PPC Services

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Per Pay Click

Drive instant results through highly targeted digital ads 

PPC Agency London

PPC (pay per click) plays a key role in any successful digital marketing strategy. It is a cost-effective advertising method which we can apply to search engines, websites and apps. You can target your ads towards users based on their online behaviour, demographics and interests – meaning your brand will be placed in front of valuable users who are likely to contribute to your business goals. You’ll also have full control over how much you spend and you will only pay when a user clicks. We help answer the questions you have around PPC and how to utilise it for your business:

  • How can you measure your PPC performance across different platforms? 
  • How can the management of your PPC campaign benefit your other digital marketing channels?
  • Which type of PPC campaign is right for you?

Our vast experience as a PPC agency allows us to help you navigate PPC channels, find out what works for you and drive the kind of traffic that maximises return on investment (ROI).

The benefits of working with a PPC Agency in London?

PPC allows you to show ads to your target audience within minutes of launching a campaign. With the digital landscape constantly growing – a successful PPC campaign will be a valuable part of your wider digital marketing strategy . When working with us, we’ll take advantage of the following benefits of any pay per click channel:

Powerful data

There’s an incredible amount of insight to be gained from in-depth marketing data – and you’ll struggle to find any marketing platform that offers quite so much data as PPC. For every advert you run, you’ll see costs, views, clicks, visits, conversions and much more.

Twinned with the right site analysis tools, you’ll quickly understand what’s working for your PPC campaigns, what has the potential to work in other digital marketing areas – and what’s returning a meaningful profit for your company. What’s more, quickly responding to this data can see a good campaign turn into an outstanding campaign.

Quick market entry

PPC is incredibly time efficient – so it is great for quick results. Building the foundations and infrastructure for an effective SEO campaign is a task that you measure in weeks and months – whereas getting into your desired market with a PPC campaign is more likely to be measured in days or even hours.

Few businesses are in the position to sit and wait for results for a prolonged period of time – so when your time is of the essence, pay per click can be your new marketing best friend.

Exceptional targeting

It may be broad, it may be narrow – but you’ve almost certainly got a target audience in mind for your products or services.

What if you could take that targeting even deeper? When you want PPC to work for your business, you can focus your targeting down to specific audience behaviour across their previous online habits. Twinned with the masses of data your PPC campaign will return, your targeting can be perfected – and your results along with it.

Accelerated brand awareness

Brand awareness is the key to consumer trust – the more prominently you feature, the more likely it is that you become a ‘go-to’ name for your potential customers.

PPC marketing is for more than just selling your services and products – if you want to establish yourself as an authority or leading name in your industry, a PPC campaign could be designed to do precisely this.

Complementing other channels

While PPC is a strong and powerful method alone – it can also be used to maximise results from your other digital marketing campaigns. PPC is the fastest way to drive valuable traffic to your site or landing page, which is why it plays a key part in your overall strategy. For example, you can use PPC to drive the right people to your blog which can drive better results from your content marketing campaign.

more control

PPC offers high levels of control over your keywords, audience and ad placements. You decide who you want to target and how restrictive you want to be. You also have budget flexibility in the sense that you can set your own ad budget and bids, and choose how much you’re willing to pay for each click. During a campaign, if you’re driving great results then you can scale up and increase your bids – and vice versa.

Our London based PPC Management services

We take the time to get to know you, the industry you’re in and the results you’re hoping to achieve from your PPC campaign. From there, we’ll put together an actionable PPC strategy. Our London agency specialise across all pay per click channels, using our expertise to help you select what will work best for you:

Paid Search

Paid search ads are a crucial way of putting your brand in front of your target customers and encouraging them to click through to your landing page. Whether you’re running a campaign on Google or Bing, we can help you achieve top positions and place strategic ads in front of users who are actively searching.

Remarketing

Remarketing is a way of reaching out to users who have shown an interest in your brand, product or service but didn’t complete a conversion. You can also reach out to previous customers who might be interested in a second purchase – for example by offering a promotion. You are essentially reminding targeters users to complete a desired action – whether that’s a purchase, a sign-up or getting in touch. A remarketing campaign can make sure you’re gaining maximum value from each of your site visits.

YouTube

YouTube is the second largest search engine today – with over 1 billion users in total – making it a great place to advertise your brand. PPC ads can appear before, during or after a video – and you also have the option of displaying your ad within search results or recommended videos. YouTube ads have a skippable format – meaning that any user who watches for a specific amount of time is more than likely to have a genuine interest in your brand.

Shopping Ads

If your company is an online retailer then you can use shopping ads to put yourself ahead of the competition by showing your product to your most valuable prospects. You can include all relevant product information, photos, sizes and live pricing, in one clear ad. You will only pay per click, meaning you can narrow down your customer profile and avoid wasting budget.

Display ads

We offer display advertising as a cost-effective way of putting your brand in front of a large and valuable audience. You can display text, image or video ads on third-party sites which can be selected depending on how relevant and beneficial they are to your business.

Mobile app ads

Most of us rely on apps to deliver services each day – making them a prime place to display your pay per click ads. Mobile apps are able to collect first-party data meaning we can easily target users who fit into your ideal customer profile and are likely to convert. In-app functions also allow us to access geo-location data so that we can reach the right users, at the right time.

Our PPC Management process  

What can your company expect from working with our London agency? Our first step is always spending some time getting to know your brand – covering everything from your goals to your digital marketing budget.  Once we’ve learnt more about your business, we can start to look into your target audience in terms of their online behaviour, interests and demographics. 

We’ll use specialist software and techniques to conduct an in-depth analysis of what your company is doing well online, what could be improved and what your target customers are looking for. We will also look into what works best for your top competitors. Our aim is to help our clients drive more valuable conversions as well as clicks – which is why these inital steps are so important in the management of any PPC campaign.  

We can help establish the most valuable PPC method for your brand or whether you will benefit more from a channel mix. Throughout a campaign, we will continue to optimise your account and make sure we’re improving your PPC performance while gaining maximum value from your digital marketing budget.

Why work with us?

We’ve been managing pay per click campaigns since it began as an advertising medium – meaning we’ve worked with a host of businesses who’ve seen PPC completely transform their marketing and sales activities.

Whether you’re a company taking the tentative first steps into PPC, or you’ve got current campaigns that you need someone to step into and maximise performance, we’re the marketing agency that can deliver real results. The depth of our knowledge and experience managing PPC campaigns has ensured that we can secure the very best commercial deals – allowing us to deliver innovative technology and performance with a realistic price tag. 

While PPC and Google often go hand-in-hand, we don’t limit our focus in any one place. We understand customer demographics, and we can work with you to create campaigns where it really matters. Our London based agency provide PPC services on search engines, social media platforms and websites.

Here are the main reasons why we think you should use us as your PPC agency:

  • Expert Knowledge
  • Local & Global Experience
  • Great Communication
  • Innovative Approaches
  • Market Leading Technology

Contact us to see how we can help you or call 0203 918 6091

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TESTIMONIALS

  • Great service – highly recommended

    I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.

    Mark Yemm
    Head of Special Projects, Lumo/Vertical Aeorspace
  • Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.

    Vickie Metcalfe
    Digital & Website Manager, Mark Warner
  • Summon are a true partner

    Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative

    Erinn Collier
    Co Founder & CRO, Just 3 Things
  • Very quick responses whenever I need assistance. Smart viewpoints brought to my attention which has enabled me to increase market share in the industry I operate. Highly recommended!

    Laurie MacKay
    Founder, National Mobile Bars
  • We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return

    Nigel Borg Cardona
    Owner, Chevron Air Holidays
  • Reliable & efficient service
    Paul and the team are reliable and efficient with their management, always reporting and ensuring we’re optimising on our accounts.

    Esme Rice
    Marketing Manager. The GOAT Agency