Paid Search – or Pay Per Click (PPC) is a crucial foundation of any successful brand’s overall marketing strategy. Paying to appear alongside organic search results doesn’t just fast-track your brand and site into your chosen marketplace – it also provides a world of insightful data that will continue to improve your Paid Search ROI, as well as complement your SEO and other digital marketing efforts.
Summon have been successfully managing PPC campaigns for over 12 years. We know the answers to these questions – we know what works, how to deliver the right kind of traffic to your site – and how to maximise your ROI.
PPC is the most important digital channel for many successful and dominant companies, with SEO often a close second – but what kind of benefits can you reasonably expect to see from a well-managed PPC campaign? At Summon, we see:
Every client we support is at a different stage in the implementation and understanding of PPC and how it can fit into an overall marketing campaign. We get to know you, the industry you’re in and the results you’re hoping to achieve. From there, we’ll put together an actionable and understandable strategy that will deliver
PPC offers a host of impressive benefits – but what does working with Summon on your next campaign look like?
Our first step always involves understanding you, your business goals and your current marketing efforts. Knowing what works for you in other areas of marketing will give us a head-start on your PPC targeting strategy.
After these initial discussions, we’ll conduct a full analysis and understanding of the keywords that are going to work for you. We’ll also look at the kind of pages your customers are going to be clicking through to – and how we can maximise your traffic conversion rates when they click.
When your first PPC campaigns are running – we’ll start collating and reacting to the data they provide. At this stage, we can begin to fine-tune your landing pages and keywords – and we’ll keep doing so, continually improving your PPC performance and maximising your value for money.
We’ve been managing PPC campaigns since it began as an advertising medium – and we’ve worked with a host of businesses who’ve seen PPC completely transform their marketing and sales activities.
Whether you’re taking the tentative first steps into Paid Search, or you’ve got current campaigns that you need someone to step into and maximise, Summon can help.
We might look like a relatively new agency, but the depth of our knowledge and experience has ensured that we can secure the very best commercial deals – allowing us to deliver innovative technology and performance with a realistic price tag. We don’t just talk a good talk either – we’re a fully qualified and accredited Google Partner PPC and SEO agency.
While PPC and Google often go hand-in-hand, we don’t limit our focus in any one place. We understand customer demographics, and we can work with you to create campaigns where it matters – whether that’s Google, Yahoo and Bing! – or on YouTube and other social media platforms.