Make each click deliver results with a well-executed PPC campaign
PPC (pay per click) is a cost-effective digital marketing method which can be applied to Google, Bing, social media, sites and apps. With PPC, we can target users based on their online behaviour, search habits, demographics and interests.
Using precise targeting methods, your ads will be strategically placed in front of specific users – meaning each click is highly likely to add value to your business. The type of campaign related questions you can expect us to answer include:
When working with us – you will be working with a team of Google Ads and PPC experts. You will have control over how much you spend on each campaign and will know, in detail, which clicks are driving results for your business. Our vast experience allows us to help you navigate channels, create a strategy that works and drive the kind of traffic that maximises return on investment.
We take the time to get to know you, the industry you’re in and the results you want to achieve from your PPC campaigns. From there, we’ll put together an actionable strategy using a channel mix that will give you the best ROI:
If you’re new to PPC then you have yet to experience the host of benefits that come with the channel. PPC gives us the ability to place ads in front of a valuable audience within minutes of a campaign launch. What other benefits can you expect?
Our first step when creating a PPC campaign is spending time getting to know you, your current marketing activities and your goals. Once we’ve learnt more about your business, we can look at your audience in terms of their online behaviour, interests and demographics.
We will conduct an in-depth analysis of what your target customers are searching. Then, we will align this with our PPC management and how we can grow your business. We’ll also analyse what is working for your biggest competitors within their campaigns. These initial steps are essential in the management of any advertising campaign, so that we can create a strategy that works for you.
We are a results-driven agency, meaning we work to ensure our clients are consistently seeing significant results. Whether you’re a start up company or need a PPC audit for an existing campaign – we can help establish the most valuable pay per click service for your brand. Throughout a campaign, we will optimise your digital strategy to make sure we’re consistently improving performance while gaining value from your budget.
We’ve been managing PPC campaigns since it began as an advertising medium. We’ve worked with a host of businesses who’ve seen our PPC management completely transform their digital marketing and sales activities. Whether you’re taking the tentative first steps into PPC or you need someone to step into an existing campaign and maximise performance, our approach can provide fast, effective results.
As a Google partner agency, the depth of our knowledge and experience means we can secure the very best commercial deals – allowing us to deliver innovative technology and performance with a realistic price tag. We understand customer demographics, and we work with our clients to create campaigns where it really matters. It’s our priority as a performance agency to give you the best return on investment from your online advertising. Through improved efficiencies in your media, keyword and audience selections, we can deliver strong conversion rates and business results.
Great service – highly recommended
I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.
Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.
Summon are a true partner
Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative
Very quick responses whenever I need assistance. Smart viewpoints brought to my attention which has enabled me to increase market share in the industry I operate. Highly recommended!
We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return
Reliable & efficient service
Paul and the team are reliable and efficient with their management, always reporting and ensuring we’re optimising on our accounts.