Call 07366 575559
Call 07366 575559


Home> SEO


Generate high quality traffic with SEO

SEO Agency London

In the time it takes you to read this, someone’s opened a search engine and looked for the exact product or service you provide. The crucial question is, are they finding YOU? The answer is probably no. The internet’s made the world a smaller place, however search engines have made your industry infinitely harder to stand out in. SEO marketing is the art of making you stand out in your marketplace; both to search engines and the huge numbers of your potential customers who use them.

  • How does a site reach that important top result when you search on Google?
  • What are your online customers actually looking for?
  • What do the top-ranking sites across thousands of industries have in common?

At Summon, we’ve been answering those important questions and perfecting our art for over 12 years. As a digital marketing agency, we understand SEO and exactly what’s needed if you want to improve your online ranking for your most desired key terms.

The benefits of SEO

You don’t have dig deep into any modern marketing plan to see mentions of SEO – but what does an improved search engine ranking actually mean to your business, in real terms?

The answers might surprise you:

A better website user experience

Search engines have amassed untold amounts of data about how people use websites. As a result, they know exactly what people like to see and how those people like a site to function; so they prioritise websites that are laid out in these understandable, user-friendly ways.

So, a website that meets with search engine approval is almost certainly going to encourage your real traffic to spend more time on your site and convert in the way that you want. What works for SEO, works for real people – and what works for real people increases your all-important conversions as a result. When working with an SEO agency, you are consequently improving your overall user experience.

Increased traffic

If a search engine deems your site to be both user-friendly and filled with high-quality content, then it will seek to improve its own user’s experience by sending search traffic in your way.

The search engine will do this by increasing your site visibility when people search for your key terms and phrases – so the higher you rank in a search engine results page – the more traffic you get. The more traffic you get – the greater the chance that some of that traffic will subscribe, order, buy, follow or enquire when they’re on your site.

A stronger brand

Marketing studies show an enormous increase in trust between consumers and brands they are familiar with. The more prominent your position on a search engine results page, the more visible your brand becomes.

Traffic doesn’t even have to be clicking; the simple fact that your site, some brief information and your company name feature when people search for certain key terms means awareness will grow. SEO is a vital part of establishing yourself as a trusted brand in your chosen marketplace.

Our London based SEO services

We break our SEO services down into 4 distinct areas. They are:

SEO Consultancy

SEO action without strategy leads to unpredictable (and often disappointing) results. But, at Summon, we can help you to create an SEO strategy that will perform. Our London agency will work with you and your marketing team to support, guide, complement and advise – and if you don’t have a marketing team, we’re happy to take the reins and help you so you can drive your business to new heights.

Link Building

Building links with other sites is, at its simplest level, a fairly blunt SEO tool that’s been used and abused. We don’t do old-fashioned link building, so how can our agency support you? We will create exceptional content and build effective content marketing strategies. Then together we’ll conduct the kind of marketing activity that has the right people talking about your site, services and products.

On-Page SEO

We’ll work with your site on a page-by-page basis, ensuring that the content and background information underpinning each is optimised to reflect the goal of the page. On-page SEO ensures that both search engines and real traffic understand exactly what your page is designed to deliver – and, as a result, increases both usability and visibility.

Technical SEO

Search engines visit your site using ‘spiders’ – which means tiny pieces of code that explore your website and index every element – from the content you provide to the way the technical elements interact with one another. When we roll up our sleeves and get technical, we’re ensuring search engines can effectively find, explore and index your pages – resulting in maximum visibility.

Our SEO process

You now know a bit about what we do as a digital agency and why we do it – but how does it actually look when we work with you?

To start, we will take the time to understand where you are right now. That’s a two-fold job – so we’ll talk to you about your company, your goals and your current online marketing efforts – as well as performing an SEO audit that ascertains exactly what’s working for your site and what you could be doing better.

When we understand where you are, we’ll begin to build an understanding of the marketplace you’re hoping to dominate. We’ll create an SEO related picture of the customers you’re hoping to attract. Then, by observing and assessing what your competitors are doing, we’re able to create a strategy that will surpass their efforts as a result. With this overall game plan in mind, we’ll go behind the scenes and make the technical and on-page adjustments that will create the perfect underpinnings to your account – before creating a content strategy that’ll establish you as a go-to authority in your field.

SEO isn’t usually about quick-wins, rather it’s about establishing and maintaining the ideal framework that will grow your site visibility in a robust and lasting way. If your immediate goals are also pressing, we can pair our SEO services with Paid Social, PPC and other immediate solutions so we can create a killer approach to online marketing.

Why choose us as your SEO agency?

SEO isn’t mastered by reading guides and following tutorials. It’s a complex area of knowledge that’s honed and constantly developed by being hands-on with the ever-changing digital industry.

At Summon, we’ve been doing exactly that for over 12 years – so we are at the forefront of SEO. We’ve worked with clients and websites of all shapes and sizes, so we understand your business will have unique aims. Our agency experience means we’re never outmanoeuvred or caught guessing when a new search engine development comes along.

Finally, we believe in plain English – so you won’t be bamboozled with technical terms when you talk SEO and online marketing with us. Rather we’re an agency who value clear, measurable and well thought out strategies that make sense – so we can cater to your specific goals in a way that suits you.  If you’re a company based in London and you want our help improving your SEO performance – we’re only ever a call away.

Reasons customers come to Summon Digital for SEO:

  • Assistance with content architecture
  • Competitive benchmarking using our in-house measurement tool
  • Traffic growth with offsite techniques

Contact us to see how we can help you or call 0203 918 6091


  • Great service – highly recommended

    I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.

    Mark Yemm
    Head of Special Projects, Lumo/Vertical Aeorspace
  • Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.

    Vickie Metcalfe
    Digital & Website Manager, Mark Warner
  • Summon are a true partner

    Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative

    Erinn Collier
    Co Founder & CRO, Just 3 Things
  • Very quick responses whenever I need assistance. Smart viewpoints brought to my attention which has enabled me to increase market share in the industry I operate. Highly recommended!

    Laurie MacKay
    Founder, National Mobile Bars
  • We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return

    Nigel Borg Cardona
    Owner, Chevron Air Holidays
  • Reliable & efficient service
    Paul and the team are reliable and efficient with their management, always reporting and ensuring we’re optimising on our accounts.

    Esme Rice
    Marketing Manager. The GOAT Agency
  • Top service, reliable with results.
    Always contactable, knowledgeable and positive figures speak for themselves.

    Stephen Hearn
    Marketing Manager
Latest SEO Blogs

How to do a content gap analysis for SEO

Learn how to spot gaps in your content If you haven’t noticed an increase in engagement or search engine performance for some time, it’s time to do a content gap analysis for SEO. A gap analysis is a way of spotting any missed opportunities or poor performance areas in your content and SEO strategy. It’s...
A female blogger taking a photo of her fruit using a smartphone

What is blogger outreach and how can you use use it?

How could you benefit from working with a blogger? When looking for a new product online, where will most people browse? Besides retail sites and search engines, a lot of consumers now turn to from online influencers or bloggers. An influencer is somebody who is well known online and has a large fan base, usually...

How to write a meta description to help boost rankings

A meta description is an important aspect of your overall search engine optimisation (SEO) performance. It’s a snippet of up to 155 characters which summarises a page’s content and shows in search engine results pages (SERP). Although there is no direct SEO impact from the meta description; it can improve your click-through rate. CTR is...