Search Engine Optimisation
Drive valuable organic traffic to your site
In the time it takes you to read this, someone’s opened a search engine and looked for the exact product or service you provide. The crucial question is, are they finding YOU? The answer is probably no. The internet’s made the world a smaller place, however search engines have made your industry infinitely harder to stand out in. SEO is the art of making you stand out in your marketplace; both to search engines and the huge numbers of your potential customers who use them.
At Summon, we’ve been answering those important questions and perfecting our art for over 12 years – so we understand SEO and what’s needed if you want to improve your ranking for your most desired key terms.
You don’t have dig deep into any modern marketing plan to see mentions of SEO – but what does an improved search engine ranking actually mean to your business, in real terms?
The answers might surprise you:
We break our SEO services down into 4 distinct areas. They are:
You now know a bit about what we do and why we do it – so how does it actually look when we work with you?
To start, we will take the time to understand where you are right now. That’s a two-fold job – so we’ll talk to you about your company, your goals and your current marketing efforts – as well as performing an SEO audit that ascertains exactly what’s working for your site and what you could be doing better.
When we understand where you are, we’ll begin to build an understanding of the marketplace you’re hoping to dominate. We’ll create an SEO related picture of the customers you’re hoping to attract. Then, by observing and assessing what your competitors are doing, we’re able to create a strategy that will surpass their efforts as a result.
With this overall gameplan in mind, we’ll go behind the scenes and make the technical and on-page adjustments that will create the perfect underpinnings to your account – before creating a content strategy that’ll establish you as a go-to authority in your field.
SEO isn’t usually about quick-wins, rather it’s about establishing and maintaining the ideal framework that will grow your site visibility in a robust and lasting way – so we take the time needed to do just that. If your immediate goals are also pressing, we can pair our SEO services with Paid Social, PPC and other more immediate solutions so we can create a killer overall approach to online marketing – to guarantee direct results.
SEO isn’t mastered by reading guides and following tutorials. Rather it’s a complex area of knowledge that’s honed and constantly developed by being hands-on with the ever-changing industry.
At Summon, we’ve been doing exactly that for over 12 years – so we are at the forefront of SEO. We’ve worked with clients and websites of all shapes and sizes, so we understand your business will have unique aims. Our experience means we’re never outmanoeuvred or caught guessing when a new search engine development comes along.
Finally, we believe in plain English – so you won’t be bamboozled with technical terms when you talk SEO and online marketing with us. Rather we create clear, measurable and well thought out strategies that make sense – so we can cater to your specific goals in a way that suits you.
Great service – highly recommended
I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.
Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.
Summon are a true partner
Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative
Very quick responses whenever I need assistance. Smart viewpoints brought to my attention which has enabled me to increase market share in the industry I operate. Highly recommended!
We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return
Reliable & efficient service
Paul and the team are reliable and efficient with their management, always reporting and ensuring we’re optimising on our accounts.
Top service, reliable with results.
Always contactable, knowledgeable and positive figures speak for themselves.