Search engines have amassed untold amounts of data about how people use websites. As a result, they know exactly what people like to see and how those people like a site to function; so they prioritise websites that are laid out in these understandable, user-friendly ways.

So, a website that meets with search engine approval is almost certainly going to encourage your real traffic to spend more time on your site and convert in the way that you want. What works for SEO, works for real people – and what works for real people increases your all-important conversions as a result. When working with an SEO agency, you are consequently improving your overall user experience.

If a search engine deems your site to be both user-friendly and filled with high-quality content, then it will seek to improve its own user’s experience by sending search traffic in your way.

The search engine will do this by increasing your site visibility when people search for your key terms and phrases – so the higher you rank in a search engine results page – the more traffic you get. The more traffic you get – the greater the chance that some of that traffic will subscribe, order, buy, follow or enquire when they’re on your site.

Marketing studies show an enormous increase in trust between consumers and brands they are familiar with. The more prominent your position on a search engine results page, the more visible your brand becomes.

Traffic doesn’t even have to be clicking; the simple fact that your site, some brief information and your company name feature when people search for certain key terms means awareness will grow. SEO is a vital part of establishing yourself as a trusted brand in your chosen marketplace.