In the time it takes you to read this, someone’s opened a search engine and looked for the exact product or service you provide. The crucial question is, are they finding YOU?
The answer is probably no. The internet’s made the world a smaller place, however search engines have made your industry infinitely harder to stand out in. SEO is the art of making you stand out in your marketplace; both to search engines and the huge numbers of your potential customers who use them.
At Summon, we’ve been answering those important questions and perfecting our art for over 12 years. We understand SEO and what’s needed if you want to improve your ranking for your most desired key terms.
You don’t have dig deep into any modern marketing plan to see mentions of SEO – but what does an improved search engine ranking actually mean to your business, in real terms?
The answers might surprise you:
We break our SEO services down into 4 distinct areas. They are:
You now know a bit about what we do and why we do it – so how does it actually look when we work with you?
We start by understanding where you are right now. That’s a two-fold job – we’ll talk to you about your company, your goals and your current marketing efforts – as well as performing an SEO audit that ascertains exactly what’s working for your site and what you could be doing better.
When we understand where you are, we’ll start to build an understanding of the marketplace you’re hoping to dominate. We’ll create an SEO related picture of the customers you’re hoping to attract. Then, by observing and assessing what your competitors are doing, we’re able to create a strategy that will surpass their efforts.
With this overall gameplan in mind, we’ll go behind the scenes and make the technical and on-page adjustments that will create the perfect underpinnings to your account – before creating a content strategy that’ll establish you as a go-to authority in your field.
SEO isn’t usually about quick-wins, it’s about establishing and maintaining the ideal framework that will grow your site visibility in a robust and lasting way. If your immediate goals are also pressing, we can pair our SEO services with Paid Social, PPC and other more immediate solutions to create a killer overall approach to online marketing.
SEO isn’t mastered by reading guides and following tutorials. It’s a complex area of knowledge that’s honed and constantly developed by being hands-on with the ever-changing industry.
At Summon, we’ve been doing exactly that for over 12 years – putting us at the forefront of SEO. We’ve worked with clients and websites of all shapes and sizes. Our experience means we’re never outmanoeuvred or caught guessing when a new search engine development comes along.
We also believe in plain English. You won’t be bamboozled with technical terms when you talk SEO and online marketing with us. We create clear, measurable and well thought out strategies that make sense – based on your specific goals.