Call 07366 575559
Call 07366 575559

PPC Audit Services

Home> PPC> PPC Audit Services

PPC Audit

Drive profitable traffic to your site

PPC Audit Agency London

A pay-per-click audit is a dive into your PPC account to spot any areas that need some further attention to improve your performance. There’s no doubt that PPC is a complex channel and requires the right tools and experience to master. So, at Summon, we can use our experience and knowledge to confidently evaluate your PPC accounts and determine how we can make changes to help you grow as a business. 

  • Are you adding enough negative keywords?
  • When did you last perform a PPC ad test?
  • Are you running any remarketing campaigns? 

Our expertise in PPC allows us to complete audits that result in a fully-tailored digital strategy and an impressive PPC performance. 

The benefits of a PPC audit

PPC is a popular channel because of the great results it can bring you in a short amount of time – helping you to fast track your brand to where you want to be. Without a PPC audit – you can’t be sure if your efforts are driving maximum results. 


Budget management

Are you getting the best possible outcome from your PPC budget? Is your money going to waste in a specific area? We review all of your current settings and bid amounts to ensure you’re getting maximum value for money. We can make any suitable changes including bid adjustments or improved targeting methods to reach out to valuable customers who will convert.

Highly-targeted campaigns

We will dive into each of your PPC campaigns and ensure you’re using the most effective targeting settings. Your targeting needs to be personal to your business – which can be achieved through in-depth audience analysis. At Summon, we will monitor things such as location targeting, device targeting and keywords – making sure these align with your goals. We will also review your network settings (GDN, Search Network) as these will impact your optimisation process.

Better ROI

A successful PPC audit will make you aware of any setbacks on your current PPC accounts – which in turn will provide you with a better return on investment. The great thing about a PPC audit is that it can benefit areas of your campaign that you didn’t know needed adjusting.

Our London based PPC Management services

Whether you’re just getting strarted or you have an existing PPC account that you want us to step in and improve – our London PPC team are here to help. We follow a 67-step audit checklist, but here’s a peak into what we can do for your accounts:

Keyword Audit

Targeting the wrong keywords can be a fast-track journey to wasting your marketing budget. We provide a full in-depth analysis of the exact, broad and phrase match keywords you’re using. Depending on your goals, we will adjust your keyword types to drive better and faster results. For example, we might recommend adding more exact match keywords to reach out to a more specific audience. We will also review your negative keywords and add more where necessary to rule out any irrelevant traffic.

Ad copy and landing pages

Poor quality copy is a common problem we see in PPC. Your ad copy and landing pages should work together to generate clicks and conversions. We will review your performance based on how many of your clicks are turning into conversions and at which points you’re losing traffic. We’ll help you create or optimise landing pages, content and copy that drives your potential customers in the right direction.

Conversion Tracking Analysis

Failing to track conversions properly is one of the biggest mistakes a PPC manager can make. Conversion tracking provides you with data that can pinpoint things like where your customers are coming from and what is making them convert. Without tracking your conversions – it is more than likely you will miss out on important information that can add to the growth of your business and conversion rates.

Our PPC Audit process

Our PPC management experience means that know how to overcome the obstacles you might face when running a PPC campaign – placing us in a position to confidently complete an all-round audit of your accounts.

There are so many factors that could be having a knock-on effect on your PPC performance. The common mistakes that we find are incorrect match types, poor use of negative keywords, low-quality ad copy and landing pages, and poorly targeted placements. We make sure we don’t miss any opportunities for improvement by following a 67-step checklist and determining the exact areas that need optimising.

Once we’ve worked through the checklist and compiled a list of key areas to improve – we will prioritise these changes and establish the best time to make them. We make sure we’re adding value to your account without shocking its performance history.

Why work with us?

Whether your PPC campaigns are set up on Google or Bing Ads, we can make sure they’re driving the results that matter the most to your business. We take the time to understand your current PPC efforts and goals so that we can arrive at the best possible solutions to keep your target audience close.

Our PPC London team can pinpoint exactly what is and isn’t working so that we can remove any complexities from your accounts. An extensive checklist ensures we are ticking all relevant boxes – without one, it’s likely you will still uncover unexpected issues after an audit.  

It’s our priority as an agency to give you confidence in your PPC accounts – which is why we’ll provide you with your own tailored strategy to boost your conversion rates and improve your ROI.  Don’t be afraid to ask too many questions while we’re working with you – PPC is a complex digital marketing channel but we’re only ever a quick call or email away. 

Why we think you should choose us for your PPC audit:

  • Expert Knowledge
  • Local & Global Experience
  • Great Communication
  • Innovative Approaches
  • Market Leading Technology

Contact us to see how we can help you or call 0203 918 6091

Let's work together
Get in touch and we'll talk about your next project.


    • Great service – highly recommended

      I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.

      Mark Yemm
      Head of Special Projects, Lumo/Vertical Aeorspace
    • Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.

      Vickie Metcalfe
      Digital & Website Manager, Mark Warner
    • Summon are a true partner

      Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative

      Erinn Collier
      Co Founder & CRO, Just 3 Things
    • Very quick responses whenever I need assistance. Smart viewpoints brought to my attention which has enabled me to increase market share in the industry I operate. Highly recommended!

      Laurie MacKay
      Founder, National Mobile Bars
    • We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return

      Nigel Borg Cardona
      Owner, Chevron Air Holidays
    • Reliable & efficient service
      Paul and the team are reliable and efficient with their management, always reporting and ensuring we’re optimising on our accounts.

      Esme Rice
      Marketing Manager. The GOAT Agency