Drive profitable traffic to your site
A pay-per-click audit is a dive into your PPC account to spot any areas that need some further attention to improve your performance. There’s no doubt that PPC is a complex channel and requires the right tools and experience to master. So, at Summon, we can use our experience and knowledge to confidently evaluate your PPC accounts and determine how we can make changes to help you grow as a business.
Our expertise in PPC allows us to complete audits that result in a fully-tailored digital strategy and an impressive PPC performance.
PPC is a popular channel because of the great results it can bring you in a short amount of time – helping you to fast track your brand to where you want to be. Without a PPC audit – you can’t be sure if your efforts are driving maximum results.
Whether you’re just getting strarted or you have an existing PPC account that you want us to step in and improve – our London PPC team are here to help. We follow a 67-step audit checklist, but here’s a peak into what we can do for your accounts:
Our PPC management experience means that know how to overcome the obstacles you might face when running a PPC campaign – placing us in a position to confidently complete an all-round audit of your accounts.
There are so many factors that could be having a knock-on effect on your PPC performance. The common mistakes that we find are incorrect match types, poor use of negative keywords, low-quality ad copy and landing pages, and poorly targeted placements. We make sure we don’t miss any opportunities for improvement by following a 67-step checklist and determining the exact areas that need optimising.
Once we’ve worked through the checklist and compiled a list of key areas to improve – we will prioritise these changes and establish the best time to make them. We make sure we’re adding value to your account without shocking its performance history.
Whether your PPC campaigns are set up on Google or Bing Ads, we can make sure they’re driving the results that matter the most to your business. We take the time to understand your current PPC efforts and goals so that we can arrive at the best possible solutions to keep your target audience close.
Our PPC London team can pinpoint exactly what is and isn’t working so that we can remove any complexities from your accounts. An extensive checklist ensures we are ticking all relevant boxes – without one, it’s likely you will still uncover unexpected issues after an audit.
It’s our priority as an agency to give you confidence in your PPC accounts – which is why we’ll provide you with your own tailored strategy to boost your conversion rates and improve your ROI. Don’t be afraid to ask too many questions while we’re working with you – PPC is a complex digital marketing channel but we’re only ever a quick call or email away.
Great service – highly recommended
I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.
Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.
Summon are a true partner
Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative
Very quick responses whenever I need assistance. Smart viewpoints brought to my attention which has enabled me to increase market share in the industry I operate. Highly recommended!
We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return
Reliable & efficient service
Paul and the team are reliable and efficient with their management, always reporting and ensuring we’re optimising on our accounts.