About Us
Ten years of travel marketing experience, built on results
Summon is a performance marketing agency. We work exclusively with travel brands on paid search, SEO, paid social, and conversion optimisation.
Founded by Paul Henderson after a decade in leading global agencies, Summon is built around a simple idea: that travel is a specialist discipline and deserves a specialist agency. Not a generalist with a travel division. An agency where every client, every campaign, and every data point is travel.
Ten years in, we have built our own search analysis platform that finds opportunities faster and informs better decisions. We publish our own market research. We form our own views on where demand is moving. That makes us more useful to clients than an agency that just reads the same trade press you do.
Our work has been recognised at the Travel Marketing Awards: winner, Best Use of Search 2024, with escorted tour operator Wendy Wu Tours. Silver, Best Use of Search 2024 and 2026, with Wightlink.
We are small by design. That means every account gets proper senior attention, not a rotation of juniors.
If the work sounds like a fit, we would like to talk.
The team
Serge
AI Engineer
