Paid Social for Travel
Use paid social to be seen online and build valuable relationships with your target audience
Social media has changed our world – and it has significantly improved the way people interact with companies and brands. There are more than 50 million businesses using social media to connect with their audiences. Almost half of that figure pays to maximise their performance. With these figures, adding paid social to your digital marketing mix feels like a no brainer.
We recognise that each passing year sees the number of companies who plan to increase their paid social investment grow. Implementing paid, sponsored or promoted posts into your company’s online marketing plan is now a must if you want to keep up with the competition.
At Summon, we’ve been helping travel brands across the globe, conquer paid social media since the networks first rolled out their advertising options.
This means we know what works, how to make you stand out in the crowd – and how paid social can combine with SEO and PPC to create a killer online marketing strategy.
We don’t have a prescriptive process when it comes to implementing a business’s paid social strategy. By understanding your business, your products, your goals and your existing marketing strategies, we’ll create a picture of where your social media efforts will be best applied as a result.
When we have a picture of your brand, we’ll build a picture of your audience. We also put together a plan that curates and creates content that they’ll be sure to engage with. With Summon, campaigns aren’t just cast onto social platforms with the hope that they’ll find traction. We carefully schedule everything you’ll share, to guarantee maximum interaction.
Throughout the process, you’ll receive fully customised reports that display the key metrics – in relation to the goals and indicators that we’d created together. We stay on top of this data in order to make sure we can continue to adapt your strategy. We do this as a result of the way people are engaging with your campaign and the wider digital marketing efforts that underpin it all.
We have a history of success through paid social campaigns for businesses of all shapes and sizes. We understand how to cut through the noise and make an impact from day one. Whether you’re a big brand with a large audience base, or a smaller business taking your first steps into paid social; our way of working will meet your needs – wherever you’re setting the bar.
We prioritise what’s important to our clients. Which is why when working with you, we won’t try to impress you with technical terms and meaningless metrics. Instead, we create well thought through, clear online marketing strategies that we know will work – presented in plain English.
What’s more, we appreciate how important communication is. Whether it’s on Facebook, Instagram or another platform – when you work with us, we’re only ever a call away.
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