Social media has changed our world – and significantly; it’s improved the way people interact with companies and brands. There are more than 50 million businesses using social media to connect with their audiences. Almost half of that figure are paying to maximise their performance. What’s more, each passing year sees the number of companies who plan to increase their paid social investment grow.
Building paid, sponsored or promoted posts into your company’s marketing plan is now a must if you want to keep up with your competition.
At Summon, we’ve been helping customers across London and further afield, conquer paid social media since the networks first rolled out their advertising options. We know what works, how to make you stand out in the crowd – and how paid social can combine with SEO and PPC to create a killer online marketing strategy.
We don’t have a prescriptive process when it comes to implementing a business’s paid social strategy. Instead, we focus on you. By understanding your business, your products, your goals and your existing marketing strategies, we’ll create a picture of where your social media efforts will be best applied.
When we have a picture of you, we’ll build a picture of your audience. We also put together a plan that curates and creates content that they’ll engage with. With Summon, campaigns aren’t just cast onto social platforms with the hope that they’ll find traction, we carefully schedule everything you’ll share, to guarantee maximum interaction.
Throughout the process, you’ll receive fully customised reports that display the key metrics – in relation to the goals and indicators that we’d created together. We stay on top of this data, making sure we can continue to adapt your strategy. We do this in response to the way people are engaging with your campaign and the wider digital marketing efforts that underpin it all.
We have a long history of success through paid social campaigns for businesses of all shapes and sizes in London and across the UK. We understand exactly what information we need to make an impact from day one. Whether you’re a big brand with a large audience base, or a smaller business taking your first steps into paid social, our way of working will meet your needs – wherever you’re setting the bar. Summon know what’s important to our clients. We won’t try to impress you with technical terms and meaningless metrics. We create well thought through, clear marketing strategies that we know will work – presented in plain English. What’s more, we understand how important communication is, when you work with us, we’re only ever a call away. Contact us to see how we can help you or call 0203 918 6091.