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Paid Social

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Paid Social

Use paid social to be seen online and build valuable relationships with your target audience

Paid Social Media Agency London

Social media has changed our world – and it has significantly improved the way people interact with companies and brands. There are more than 50 million businesses using social media to connect with their audiences. Almost half of that figure pays to maximise their performance. With these figures, adding paid social to your digital marketing mix feels like a no brainer.

We recognise that each passing year sees the number of companies who plan to increase their paid social investment grow. Implementing paid, sponsored or promoted posts into your company’s online marketing plan is now a must if you want to keep up with the competition.

  • Which are the right social media platforms for you?
  • What do your customers use social media for?
  • How can you interpret different platforms analysis tools to compare performance?

At Summon, we’ve been helping customers across London and further afield, conquer paid social media since the networks first rolled out their advertising options. 

This means we know what works, how to make you stand out in the crowd – and how paid social can combine with SEO and PPC to create a killer online marketing strategy.

How could Paid Social help your business?

The best targeting options

Nearly half the world’s population access social media in some form – and there’s one universal truth about that experience; we share masses of information about ourselves, our lifestyles and our engagement habits.

As a result, social media platforms can offer the most targeted advertising options ever seen. With paid social strategies, you don’t have to hope that your target demographic sees your campaign; you can be confident that they will, no matter how specific that audience might be.


With virtually every other marketing strategy, engagement opportunity is negligible; and often, non-existent. But paid social, your message gets in front of the right people. It also throws the doors open for real-time inquiries, conversation, and ongoing two-way interaction.

Engagement is important because it proves customers are interested in what you’re doing; and that you’re interested in them. It’s, therefore, a vital metric for businesses looking to build audiences, awareness, and results continually. Paid social offers greater engagement opportunities and data than any other tool in your marketing strategy.


Our digital footprints are everywhere – and the same is true of everyone who engages with your paid social campaigns. With the creative use of social media’s retargeting options, you can make sure your customers are reminded of your brand as they go about their digital lives.

Retargeting data is invaluable when used as part of a wider SEO, PPC and Paid Social strategy and is guaranteed to set you apart from organisations who are too focused on just one online marketing approach.

Our Paid Social channels

Facebook Marketing

As the go-to social media network, of course virtually everyone engages with Facebook. As a result, there’s a strong possibility it will offer something for your brand. The Facebook user experience is very different to how you’ll engage with the site as a paid business and, without the right experience and skillset, could represent a huge investment of time before it’s fully mastered. We have the skills to make Facebook for business work for you quickly.

LinkedIn Marketing

If you’re a business-to-business company, the social hustle and bustle of many social platforms might not be appealing. However, with LinkedIn, you cut through this noise and reach targeted groups of professionals with bespoke messaging and engagement options. LinkedIn costs reflect this effective access to the right people – so it’s crucial you have a team onside who can monitor your performance carefully.

Twitter Marketing

Many of the large social platforms understandably have strict guidelines around what you can say and who you can say it to. However, Twitter breaks this mould, allowing you to create highly personalised campaigns, and even targeting individuals who are likely to then naturally share your content. We understand how to lever background information to make sure the right people are exposed to your campaigns.

We’ve outlined the services we offer around a few of the major social platforms, but we don’t fall into the trap of simply focusing on the obvious choices. Your business is unique – and you have a target audience who is likely to have between 5-10 active social media accounts at any one time.

Could Instagram work for you? Pinterest? Snapchat? Would you like to branch into the platforms that work internationally? Are you interested in knowing how to share data across all platforms to maximise your campaigns? At Summon, we ask these – and many more questions – to ensure your Paid Social campaign is exactly right for you and your business goals.

Our Paid Social process

We don’t have a prescriptive process when it comes to implementing a business’s paid social strategy. By understanding your business, your products, your goals and your existing marketing strategies, we’ll create a picture of where your social media efforts will be best applied as a result.

When we have a picture of your brand, we’ll build a picture of your audience. We also put together a plan that curates and creates content that they’ll be sure to engage with. With Summon, campaigns aren’t just cast onto social platforms with the hope that they’ll find traction. We carefully schedule everything you’ll share, to guarantee maximum interaction.

Throughout the process, you’ll receive fully customised reports that display the key metrics – in relation to the goals and indicators that we’d created together. We stay on top of this data in order to make sure we can continue to adapt your strategy. We do this as a result of the way people are engaging with your campaign and the wider digital marketing efforts that underpin it all.

Why work with us?

We have a history of success through paid social campaigns for businesses of all shapes and sizes. We understand how to cut through the noise and make an impact from day one. Whether you’re a big brand with a large audience base, or a smaller business taking your first steps into paid social; our way of working will meet your needs – wherever you’re setting the bar.

We prioritise what’s important to our clients. Which is why when working with you, we won’t try to impress you with technical terms and meaningless metrics. Instead, we create well thought through, clear online marketing strategies that we know will work – presented in plain English.

What’s more, we appreciate how important communication is. Whether it’s on Facebook, Instagram or another platform – when you work with us, we’re only ever a call away.

Let's work together
Get in touch and we'll talk about your next project.


    • Great service – highly recommended

      I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.

      Mark Yemm
      Head of Special Projects, Lumo/Vertical Aeorspace
    • Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.

      Vickie Metcalfe
      Digital & Website Manager, Mark Warner
    • Summon are a true partner

      Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative

      Erinn Collier
      Co Founder & CRO, Just 3 Things
    • Very quick responses whenever I need assistance. Smart viewpoints brought to my attention which has enabled me to increase market share in the industry I operate. Highly recommended!

      Laurie MacKay
      Founder, National Mobile Bars
    • We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return

      Nigel Borg Cardona
      Owner, Chevron Air Holidays
    • Reliable & efficient service
      Paul and the team are reliable and efficient with their management, always reporting and ensuring we’re optimising on our accounts.

      Esme Rice
      Marketing Manager. The GOAT Agency
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