What is Social Media Marketing?
The use of social platforms to meet your businesses communication and performance goals is generally referred to as social media marketing. The major platforms are Facebook, Twitter, Instagram and LinkedIn. Due to the exponential growth of these networks, this method has changed the way brands can build their reputation, increase sales and create valuable connections.
Social media is no longer limited to just organic posting. Now, you can use a paid marketing strategy to gain more exposure and share targeted posts. The great thing about paid social is that you are not limited to your current followers. This means your posts can be shown to targeted users outside of your existing social media community.
Social platforms offer a variety of advertising tools which allow us to breakdown analytics. We can also understand the most relevant audiences, demographics, platforms and more. When planning paid posts, the key is to consider your target customer profile. This is made easier by useful tools and insights about social media users’ interests, internet behaviour and other relevant criteria.
The cost of your paid social campaign will depend on a number of things. One factor is the format of your ads – for example, text, image or video. It is essential to understand what platform, format and tone is best suited to your unique brand and audience. It’s also important to know how to communicate differently on each platform. Paid social can generate huge results when you utilise the advertising features in the right way.
Social platforms allow you to build your brand reputation and create strong and valuable relationships with your audience. Social media isn’t restricted to just sharing content. It gives you the opportunity to speak directly with your audience and respond to their comments.
Social media management covers the creation and scheduling of social media content. Also, it refers to analysing results and creating reports. How and when you post on your platforms will depend on your aim. Your goal could be anything from increasing engagement, gaining a following or driving website traffic.
Social media management also includes:
The role of social community management focuses more on building relationships and growing your platform. For example monitoring comments, mentions, messages and other engagement.
Social listening is used to understand your audience. When done right, it can lead to producing more specific and appealing content. It is a way of tracking, analysing and reporting on trending conversations on social platforms.
Social listening uses insights which can help you be more relatable to your target audience. By understanding what your audience is interested in right now, you can tailor highly relevant content and creative that is current and more likely to be well received by your audience. This approach allows you to present your brand as being touch with the interests and tastes of your target audience. As a result, it is helping you build a more lasting bond through this shared dialogue.
As your brand grows, it’s likely more people will be talking about it. Tools such as Buffer Reply allow you to keep track of all of your mentions, comments and private messages. Also, you can monitor posts that do not directly tag your account – across all your platforms.
This indirect feedback provides a window to valuable insight that otherwise you would not receive. It allows you to identify issues with campaigns, ad copy, customer service or anything else that could be influencing your brand perception negatively.
The platform or multiple platforms you choose to advertise on will depend on your main goals. Here we have briefly explained the various tools available on the major channels. We’ve also introduced our social media services.