There’s an incredible amount of insight to be gained from in-depth marketing data – and you’ll struggle to find any marketing platform that offers quite so much data as PPC. For every advert you run, you’ll see costs, views, clicks, visits, conversions and much more.

Twinned with the right site analysis tools, you’ll quickly understand what’s working for your PPC campaigns, what has the potential to work in other digital marketing areas – and what’s returning a meaningful profit for your business. What’s more, quickly responding to this data can see a good campaign turn into an outstanding campaign.

PPC is incredibly time efficient – so it is great for quick results. Building the foundations and infrastructure for an effective SEO campaign is a task that you measure in weeks and months – whereas getting into your desired market with a PPC campaign is more likely to be measured in days or even hours.

Few businesses are in the position to sit and wait for results for a prolonged period of time – so when your time is of the essence, PPC can be your new marketing best friend.

It may be broad, it may be narrow – but you’ve almost certainly got a target audience in mind for your products or services.

What if you could take that targeting even deeper? When you want PPC to work for your business, you can focus your targeting down to specific audience behaviour across their previous searches and past online habits. Twinned with the masses of data your PPC campaign will return, your targeting can be perfected – and your results along with it.

Brand awareness is the key to consumer trust – the more prominently you feature, the more likely it is that you become a ‘go-to’ name for your potential customers.

PPC marketing is for more than just selling your services and products – if you want to establish yourself as an authority or leading name in your industry, a PPC campaign could be designed to do precisely this.