Paid Search Advertising
Drive profitable traffic to your site
Paid Search is a popular PPC channel and a crucial foundation for any successful brand’s overall marketing strategy. Paying to appear alongside organic search results doesn’t just fast-track site into your chosen marketplace – it also provides a world of insightful data that will continue to improve your ROI. Paid search can quickly complement your SEO and other digital marketing efforts.
Summon have been successfully managing paid search campaigns for over 12 years. We know the answers to your questions – we know what works, how to deliver the right kind of traffic to your site. We also know how to maximise your return on investment.
Paid search is the most important digital channel for many successful and dominant companies, with SEO often a close second – but what kind of benefits can you reasonably expect to see from a well-managed paid search campaign? At our agency, we see:
Every client we support is at a different stage in the implementation and understanding of paid search and how it can fit into an overall digital marketing campaign. We get to know your business and the results you’re aiming for, and then deliver services including:
Paid search offers a host of impressive benefits – but what does working with Summon on your next campaign look like?
Our first step always involves understanding you, your business goals and your current marketing efforts. Knowing what works for you in other areas of marketing will give us a head-start on your PPC targeting strategy.
After these initial discussions, we’ll conduct a full analysis and understanding of the keywords that are going to work for you and your target market. We’ll look at the kind of pages your customers are going to be clicking through to – and how we can maximise your conversion rates when they do click.
When your first paid search campaigns are running – we’ll start collating and reacting to the data they provide. At this stage, we can begin to fine-tune your landing pages and keywords – and we’ll keep doing so, continually improving your paid search performance and maximising your value for money.
Our paid search knowledge and experience has allowed us to work with both small and large businesses to improve their online visibility on SERP. Whether you’re taking the tentative first steps into paid search, or you just want an extra push – it’s our priority as a digital agency to help you to reach your goals.
We run campaigns that will fast-track your site to the top of search results pages and reach out to your most valuable consumers. We focus on using a combination of in-depth keyword research, audience insights and advanced targeting methods to ensure your ads are being shown in the right place, at the right time.
We provide full transparency throughout a campaign by keeping you in the loop and providing regular updates in a simple form. When working with us, you will have control over what you advertise, where you place your ads and who you advertise to – all within your budget.
Great service – highly recommended
I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.
Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.
Summon are a true partner
Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative
Very quick responses whenever I need assistance. Smart viewpoints brought to my attention which has enabled me to increase market share in the industry I operate. Highly recommended!
We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return
Reliable & efficient service
Paul and the team are reliable and efficient with their management, always reporting and ensuring we’re optimising on our accounts.