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Paid Search

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Paid Search Advertising

Drive profitable traffic to your site

Paid Search Agency London

Paid Search is a popular PPC channel and a crucial foundation for any successful brand’s overall marketing strategy. Paying to appear alongside organic search results doesn’t just fast-track site into your chosen marketplace – it also provides a world of insightful data that will continue to improve your ROI. Paid search can quickly complement your SEO and other digital marketing efforts. 

  • How do you know which search terms will bring the right kind of traffic?
  • What is the ‘ad auction’ – and how can you make sure you’re getting a good ROI?
  • How can you keep up with constant search engine PPC developments?

Summon have been successfully managing paid search campaigns for over 12 years. We know the answers to your questions – we know what works, how to deliver the right kind of traffic to your site. We also know how to maximise your return on investment.

The benefits of Paid Search

Paid search is the most important digital channel for many successful and dominant companies, with SEO often a close second – but what kind of benefits can you reasonably expect to see from a well-managed paid search campaign? At our agency, we see:

Powerful data

There’s an incredible amount of insight to be gained from in-depth marketing data – and you’ll struggle to find any marketing platform that offers quite so much data as PPC. For every advert you run, you’ll see costs, views, clicks, visits, conversions and much more.

Twinned with the right site analysis tools, you’ll quickly understand what’s working for your PPC campaigns, what has the potential to work in other digital marketing areas – and what’s returning a meaningful profit for your business. What’s more, quickly responding to this data can see a good campaign turn into an outstanding campaign.

Quick market entry

PPC is incredibly time efficient – so it is great for quick results. Building the foundations and infrastructure for an effective SEO campaign is a task that you measure in weeks and months – whereas getting into your desired market with a PPC campaign is more likely to be measured in days or even hours.

Few businesses are in the position to sit and wait for results for a prolonged period of time – so when your time is of the essence, PPC can be your new marketing best friend.

Exceptional targeting

It may be broad, it may be narrow – but you’ve almost certainly got a target audience in mind for your products or services.

What if you could take that targeting even deeper? When you want PPC to work for your business, you can focus your targeting down to specific audience behaviour across their previous searches and past online habits. Twinned with the masses of data your PPC campaign will return, your targeting can be perfected – and your results along with it.

Accelerated brand awareness

Brand awareness is the key to consumer trust – the more prominently you feature, the more likely it is that you become a ‘go-to’ name for your potential customers.

PPC marketing is for more than just selling your services and products – if you want to establish yourself as an authority or leading name in your industry, a PPC campaign could be designed to do precisely this.

Our Paid Search services

Every client we support is at a different stage in the implementation and understanding of paid search and how it can fit into an overall digital marketing campaign. We get to know your business and the results you’re aiming for, and then deliver services including:


Targeting the wrong keywords can be a fast-track journey to wasting vast amounts of money. We’ll use specialist software and techniques to conduct an in-depth analysis of what you’re doing well online, what could be improved, what your ideal customers look for – as well as what works for your competitors.

Landing pages

Clicks cost – and if you’re going to be paying, we need to make sure that the information your traffic reaches after that click is going to encourage the kind of conversions that will drive business growth. To ensure this is the case, we’ll help you create landing pages, content and copy that drives your potential customers in the right direction.

Tracking and reporting

Performance tracking is vital – so we’ll put the systems in place that help us get it right from day 1. As the data builds, you get to see what we do, meaning you can be sure you apply your budget in the right places – and we can continue to adjust your campaign to offer the highest possible ROI.

Our Paid Search process

Paid search offers a host of impressive benefits – but what does working with Summon on your next campaign look like?

Our first step always involves understanding you, your business goals and your current marketing efforts. Knowing what works for you in other areas of marketing will give us a head-start on your PPC targeting strategy.

After these initial discussions, we’ll conduct a full analysis and understanding of the keywords that are going to work for you and your target market. We’ll look at the kind of pages your customers are going to be clicking through to – and how we can maximise your conversion rates when they do click.

When your first paid search campaigns are running – we’ll start collating and reacting to the data they provide. At this stage, we can begin to fine-tune your landing pages and keywords – and we’ll keep doing so, continually improving your paid search performance and maximising your value for money.

Why work with us?

Our paid search knowledge and experience has allowed us to work with both small and large businesses to improve their online visibility on SERP.  Whether you’re taking the tentative first steps into paid search, or you just want an extra push – it’s our priority as a digital agency to help you to reach your goals. 

We run campaigns that will fast-track your site to the top of search results pages and reach out to your most valuable consumers. We focus on using a combination of in-depth keyword research, audience insights and advanced targeting methods to ensure your ads are being shown in the right place, at the right time. 

We provide full transparency throughout a campaign by keeping you in the loop and providing regular updates in a simple form. When working with us, you will have control over what you advertise, where you place your ads and who you advertise to – all within your budget. 


Here are the main reasons why we think you should use us for Paid Search:

  • Expert Knowledge
  • Local & Global Experience
  • Great Communication
  • Innovative Approaches
  • Market Leading Technology

Contact us to see how we can help you or call 0203 918 6091

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    • Great service – highly recommended

      I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.

      Mark Yemm
      Head of Special Projects, Lumo/Vertical Aeorspace
    • Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.

      Vickie Metcalfe
      Digital & Website Manager, Mark Warner
    • Summon are a true partner

      Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative

      Erinn Collier
      Co Founder & CRO, Just 3 Things
    • Very quick responses whenever I need assistance. Smart viewpoints brought to my attention which has enabled me to increase market share in the industry I operate. Highly recommended!

      Laurie MacKay
      Founder, National Mobile Bars
    • We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return

      Nigel Borg Cardona
      Owner, Chevron Air Holidays
    • Reliable & efficient service
      Paul and the team are reliable and efficient with their management, always reporting and ensuring we’re optimising on our accounts.

      Esme Rice
      Marketing Manager. The GOAT Agency