Where do most people go when they’re considering purchasing a product or service? Well, after their research with big brands and retail sites, they turn to ‘influencers’ – high-profile, online individuals or knowledge sources who they trust to give them an unbiased opinion of the product they’re looking for.
The reason is relatively simple: Big brands and retail sites have a team of marketing specialists, photographers and copywriters whose jobs involve making products look at appealing as possible. Increasingly though, this isn’t what consumers want – they want first-hand knowledge about how a product works.
Enter the blogger. It’s easy to think of a blog as a simple online resource that anyone can set up – but when done correctly, an independent blog can be a potent marketing tool that thousands of people turn to for advice every day. They inspire the kind of trust and loyalty the brands can often only ever dream of.
Harnessing the power of bloggers and independent influencers is a beneficial way to put your product or service in front of an audience who’ll be receptive to hearing more about your business, but blogger outreach isn’t as simple as it might sound:
At Summon, we have years of experience working directly with bloggers and online influencers – from the small and niche to the huge and all-encompassing. We know how to make blogger outreach work for an enormous range of brands, products and services.
We’ve delivered incredibly successful blogger outreach campaigns for a range of companies – both large and small. While the specifics of a campaign are particular to each client, they’re built on stable processes, driven foundations that leave nothing to chance.
When you talk to us about blogger outreach, it’s critical that we ask a host of questions that’ll help us understand you, your brand, your products and your current approach to marketing. Blogger outreach works well as a stand-alone service – but it’s incredibly powerful as part of a more extensive campaign – so we’ll be keen to hear what’s working for you elsewhere.
When we have a detailed understanding of you and your business, we’ll create a series of profiles; who are your customers? Which kind of blogs do they use? How do they act online? It’s not just customers we focus on though; from that basis, we’ll find the right blogs and the right influencers – before designing approaches that will establish solid links.
When we report back to you, it’ll always be with tangible results that are measured by key performance indicators relating to your site and your business. We’ll turn the blogger and customer trust into real numbers that work for your company.
Frankly, we’re very good at connecting with the right kind of bloggers and building content strategies that bring the right type of customers to our clients. We’ve been working with online influencers for numerous years – and we know how to use the opportunities they provide to make a real difference to your business.
Blogger outreach is an art that can take up a lot of time and will frequently return very little if it’s not executed in the right way. With Summon on your side, blogger outreach is likely to become your favourite marketing approach.
We’ll talk to you about blogger outreach in real terms too – we don’t believe in technical marketing talk. Reach approaches, built on wide-ranging experience – delivering excellent results for you.