Cookie Policy (UK)
What summon.co stores on your device, why, and how to change your choice at any time. Analytics and advertising tags only run if you accept them.
Last updated: 25 October 2026
About this policy
This cookie policy explains how Summon Digital Ltd (“Summon”, “we”, “us”) uses cookies and similar technologies on www.summon.co. It should be read alongside our privacy policy.
Cookies are small text files stored on your device by your browser. Similar technologies, such as your browser’s local storage, work in much the same way. Some are essential for the website to work; others help us understand how the site is used and measure our own advertising.
Your choice
When you first visit, a banner asks whether to accept all cookies or keep to essential only. Nothing beyond the essential items below is set until you choose. Google Tag Manager, and everything it loads, only runs if you choose “Accept all”. If you choose “Essential only”, none of the services in the next section are loaded.
You can change your mind at any time by selecting Cookie settings in the footer of any page, which reopens the banner. You can also delete or block cookies in your browser settings, although some parts of the site may then not work as expected.
Essential storage
These items are needed for the site to remember your choices. They are stored in your browser’s local storage, are not sent to us or to anyone else, and are not used to track you.
| Name | Type | Purpose | Duration |
|---|---|---|---|
consent | Local storage | Remembers whether you chose “Accept all” or “Essential only”, so we do not ask again on every page. | Until you clear your browser storage |
theme | Local storage | Remembers whether you switched the site to light or dark mode. Only set if you use the theme switch. | Until you clear your browser storage |
Analytics and advertising (only with your consent)
If you select “Accept all”, we load the following services, most of them through Google Tag Manager. They may set cookies on your device and share data with the provider concerned.
| Service | Provider | Purpose | Typical cookies |
|---|---|---|---|
| Google Tag Manager | Loads and manages the analytics and advertising tags below, according to your consent choice. | None set by Tag Manager itself | |
| Google Analytics 4 | Measures how visitors use the site (pages viewed, time on site, how you arrived) so we can improve it. | _ga, _ga_*: up to 2 years | |
| Microsoft Clarity | Microsoft | Records how visitors scroll, click and move around pages so we can see where the site is confusing or slow. | _clck: up to 1 year; _clsk: 1 day |
| Apollo.io | Apollo | Matches visits to company information so we can see which organisations are interested in our services. | Set by Apollo |
| Snitcher (loaded directly, not through Tag Manager) | Snitcher | Matches the IP address of a visit to company information so we can see which organisations visit our website. It identifies companies, not individuals. | Set by Snitcher |
You can read how Google uses data at policies.google.com/technologies/partner-sites.
Third-party content
Some pages include content from other services, which may set their own cookies when that content loads:
- Calendly on the discovery call page, to let you book a time. See Calendly’s own privacy and cookie notices.
- OpenStreetMap on the contact page, to show our office location.
- YouTube videos in some articles, embedded in privacy-enhanced mode where possible.
Changes to this policy
We may update this cookie policy when the services we use change. Any changes will be posted on this page with an updated “Last updated” date.
Contact us
If you have any questions about how we use cookies, please contact us at hello@summon.co.