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Google Tag Manager

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Google Tag Manager

Drive profitable traffic to your site

Google Tag Manager

Google Tag Manager (GTM) is the process of adding snippets of code to your site so that we’re able to collect important data as well as avoiding any errors or bugs. We often use GTM in conjunction with Google Analytics to drive more valuable insights into user behaviour and interaction.  

The benefits of Google Tag Manager

Google Tag Manager is a popular platform for digital marketing agencies like us, but what kind of benefits do we see when using it here at Summon?  

Debug features

Google Tag Manager offers built-in debug features meaning you can ensure each element of your site is working efficiently before going ahead with the change. GTM prevents any bugs before you go live.

Version Control

Each time you make a change through GTM, you’ll be able to save that as a new version. This makes it simple by being able to rollback to a former version at any point. This keeps your tags organised and also makes it much easier to recover from mistakes. For example, if you accidentally published a version before it’s ready – you can simply revert your workspace to an older version and publish that instead.

How do we use Google Tag Manager?

Wha services does GTM provide for our London agency and how do we utilise them to benefit our clients?


Event Tracking

Event tracking involves adding code to your site so that you can measure the events that are most important to your business. For example, you may want to measure clicks, video views or form submissions. You are also able to measure things like PDF downloads, dynamic filters and clicks on external links. With GTM, you can choose auto-tracking which avoids having to manually tag each link you want to track. Event tracking is an essential way of measuring the goals that are valuable to your company.

ecommerce tracking

We can help you with both types of ecommerce tracking – whether that’s standard or enhanced. Standard eccomerce reports in Google Analytics and it allows you to measure your sales and transactions on your site or app. You will be able to gather information such as average order value, conversion rate, time of purchase and more.
Enhanced ecommerce can show you exactly when a customer adds an item to their shopping carts, when they started the conversion process and when they complete their purchase. You’ll also be able to gather data on customers who started the process and at which point they left your site.

The benefits of Google Tag Manager

Whether you have a large e-commerce site, a personal blog, or site for a new business – if you want it to work, you’ll need to fully understand how people will and do interact with you online. Google Analytics provides a lot of key insights when it comes to user analysis, but when used alone it’s certainly not as effective as when working with GTM. By ‘tagging’ your site using the two tools in conjunction – you’ll be able to collect vast amounts of valuable data.

When we say ‘tag’ we mean adding snippets of code to your site that allows us to collect information about your visitors. For example, you might be interested in scroll tracking, form submission monitoring, re-targeting or even heatmaps. There is a lot of opportunity to get to know your audience more – which is why we’re keen to help you do just that through GTM. 

Our London team have vast experience using GTM as our tag management solution. We can fully assist the set up of Google Tag Manager for your business, whether that’s on WordPress or another digital platform. GTM helps us to easily create and manage users while performing crucial tests before going live with a page. We often put our Google Tag management skills forward along with Google Analytics – so that we can gain maximum insight into your target users online interactions and behaviour. 

Whether you want us to step in and take control of your GTM setup, or you just need a friendly expert to provide you with some GTM training and guidelines – feel free to get in touch with us.

Why work with our London based agency?

  • Expert Knowledge
  • Local & Global Experience
  • Great Communication
  • Innovative Approaches
  • Market Leading Technology

Contact us to see how we can help you or call 0203 918 6091

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