Google Tag Manager
Drive profitable traffic to your site
Google Tag Manager (GTM) is the process of adding snippets of code to your site so that we’re able to collect important data as well as avoiding any errors or bugs. We often use GTM in conjunction with Google Analytics to drive more valuable insights into user behaviour and interaction.
Google Tag Manager is a popular platform for digital marketing agencies like us, but what kind of benefits do we see when using it here at Summon?
Wha services does GTM provide for our London agency and how do we utilise them to benefit our clients?
Whether you have a large e-commerce site, a personal blog, or site for a new business – if you want it to work, you’ll need to fully understand how people will and do interact with you online. Google Analytics provides a lot of key insights when it comes to user analysis, but when used alone it’s certainly not as effective as when working with GTM. By ‘tagging’ your site using the two tools in conjunction – you’ll be able to collect vast amounts of valuable data.
When we say ‘tag’ we mean adding snippets of code to your site that allows us to collect information about your visitors. For example, you might be interested in scroll tracking, form submission monitoring, re-targeting or even heatmaps. There is a lot of opportunity to get to know your audience more – which is why we’re keen to help you do just that through GTM.
Our London team have vast experience using GTM as our tag management solution. We can fully assist the set up of Google Tag Manager for your business, whether that’s on WordPress or another digital platform. GTM helps us to easily create and manage users while performing crucial tests before going live with a page. We often put our Google Tag management skills forward along with Google Analytics – so that we can gain maximum insight into your target users online interactions and behaviour.
Whether you want us to step in and take control of your GTM setup, or you just need a friendly expert to provide you with some GTM training and guidelines – feel free to get in touch with us.
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We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return
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