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LinkedIn Advertising for Travel
Reach travel industry decision-makers and high-value corporate travellers with LinkedIn ads
While most social platforms focus on leisure travellers, LinkedIn opens up a distinct and highly valuable audience for travel brands – business travellers, corporate travel buyers, PA and EA travel bookers, and travel industry professionals. For tour operators running incentive travel programmes, luxury corporate retreat packages, or group travel for businesses, LinkedIn advertising provides direct access to the decision-makers who control significant travel budgets.
LinkedIn is also powerful for B2B travel marketing – helping destination management companies, travel technology providers, and travel trade businesses reach the industry professionals who matter most to their growth. Our paid social team has the specialist knowledge to build LinkedIn campaigns that deliver real commercial results for travel companies.
What can you expect from a LinkedIn advertising campaign for your travel business?
LinkedIn’s advertising platform offers powerful tools for travel brands, but it’s also one of the more complex paid social environments to navigate. Getting the audience targeting, ad formats, and bid strategies right requires expertise – and that’s exactly what we provide. At Summon, we manage LinkedIn campaigns for travel companies who need to reach professional audiences with precision and efficiency.
LinkedIn is a different environment to other social platforms – professional, business-focused, and used by a very specific type of high-value traveller and travel buyer. Not every travel brand needs to be on LinkedIn, so we start by having an honest conversation about whether it’s right for your business and goals. For those where it is the right fit, we build campaigns designed around your specific audience – whether that’s corporate travel managers, incentive travel buyers, or senior professionals with premium travel budgets.
We know what it takes to make LinkedIn advertising work for travel companies. The platform requires a different creative approach to Facebook or Instagram – professional, credible, and benefit-led. We combine deep LinkedIn platform knowledge with genuine travel sector expertise to create campaigns that perform. Whether you’re looking to generate corporate travel enquiries, reach group booking decision-makers, or grow your brand among travel industry professionals, we deliver LinkedIn campaigns that move the needle.
Great service – highly recommended
I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.
Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.
Summon are a true partner
Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative
We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return
Reliable & efficient service
Paul and the team are reliable and efficient with their management, always reporting and ensuring we’re optimising on our accounts.
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