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LinkedIn Advertising

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LinkedIn Advertising

Explore more features on LinkedIn to transform your business

LinkedIn Advertising Agency London

It isn’t your typical social network – but for business owners and professionals, LinkedIn Advertising is one of the most effective tools in the world.

LinkedIn’s power is reflected in its pricing – if you approach the platform with a ‘let’s give it a try’ attitude, you could watch your online marketing budget disappear fairly quickly. This is why it’s absolutely vital to have a team onboard who are experts in LinkedIn marketing.

While LinkedIn is reasonable straightforward as a user – there’s a wealth of functionality behind the scenes that make it trickier to master as a business looking to expand marketing options. Unfortunately, LinkedIn tends to produce only minimal results unless you’re willing to explore paid social strategies.

  • How do LinkedIn’s PPC campaigns work?
  • How can I be certain people in the right industry are seeing our posts?
  • What kind of ROI should I expect to see?

At Summon, we’ve helped people drive their business to incredible new heights on LinkedIn. When you work with our digital marketing team, you remove expensive guesswork and make the world’s most powerful B2B network deliver for you.

The benefits of LinkedIn Advertising

What kind of things can you expect a PPC LinkedIn campaign to bring your business?

The right kind of exposure

If you’d like your brand, products or services to be put in front of professionals, LinkedIn is going to be your platform of choice. With 250 million monthly users, it’s the single biggest professional network in the world.

Business to business

If you’re a B2B company, it makes sense to target business users. The numbers do the talking as far as the platform is concerned – 83% of social media business leads come from LinkedIn – compared to just 7% from Facebook. While there’s a place for both in your social media arsenal, a LinkedIn paid campaign is likely to deliver exceptional results.

How do you want to engage?

How can you best reach your audience? LinkedIn offers different ways to engage with your audience – personal messages including appropriate tailored information, informative articles with shareable value, sponsored posts and many more.

Establish your brand

Marketing studies suggest that LinkedIn represents the very best way to present your brand as an authority in your industry – so, if you’re looking to grow your reputation and establish yourself as the go-to company, a paid campaign on the platform is a must.

Our LinkedIn advertising services

LinkedIn’s business marketing interface is notoriously complex – and, if you’re not 100% familiar with the platform, costly mistakes are possible. At Summon, making LinkedIn work for businesses is part of our daily job – so having us onboard to drive results will save you an incredible amount of learning and time-consuming hard work.

Campaign Design

Unlike many social platforms, LinkedIn offers a huge range of different ways to connect to your audience. Will messaging deliver the results you want? Would an informative article provide shareable value? Do sponsored posts fit your business model? We’ll create a campaign that ticks every box.

Audience creation

Whether you’re looking to build a brand-new audience – or hoping to import your own data to create a custom audience, we’ll help to make sure your campaign is shown to exactly the type of people who are most likely to convert.


LinkedIn marketing can be costly – so it’s important you get the absolutely best value from your spend. We’ll make sure our your campaign is in safe hands – so you’ll get the very best ROI.

Split testing

Would this campaign be better driven through messages? Is the particular shared article title drawing the right number of clicks? Would your post work better with a different image? With our split testing methods, you can be sure that your campaign is working at its optimum level – at all times.

Our LinkedIn Advertising process

LinkedIn is unlike most other social media platforms – working primarily to connect people online on a business-to-business basis. This isn’t always right for our clients – so our first step is to sit down together and discuss your digital marketing goals – before deciding together whether LinkedIn will deliver the results you’re hoping for.

When we understand your product, company and marketing goals, we’ll look at the audience you’re hoping to reach. LinkedIn has a variety of powerful targeting tools – along with a number of marketing approaches that work for different types of audience. We’ll use our deep understanding of LinkedIn to help you decide which will be the most effective advertising approach for you.

After we’ve decided on an audience profile and the correct approach, we’ll help you shape a campaign that appropriately promotes of your brand – while at the same time inspiring the desired course of action from your audience.

Of course – implementation of your campaign is only the beginning – from the first day and throughout your digital marketing campaign, we’ll monitor and assess effectiveness against your spend, making adjustments that mean you maximise your ROI.

Why work with us?

We know what’s needed to make LinkedIn advertising work – whatever your goal. There’s no simple route to success on the platform, but we have a deep understanding of how to create effective posts, messages and articles – and which people to put them in front of.

We stay on top of every change that LinkedIn rolls out. Any single variable can impact the performance of your advertising on the service – so we’re always ahead of change, planning exactly how to work new innovations to your advantage.

The whole team at Summon have a plain English approach to social media marketing. We’ll create solutions that make sense to you – and we’ll communicate the results of those solutions in clear terms that line up alongside the goals we agreed at the start of the process. We make LinkedIn marketing simple – and very effective.

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