LinkedIn isn’t your typical social network – but for business owners and professionals, it’s one of the most used in the world.
LinkedIn’s power is reflected in its pricing – if you approach the platform with a ‘let’s give it a try’ attitude, you could watch your online marketing budget disappear fairly quickly. This is why it’s absolutely vital to have a team onboard who are experts in LinkedIn marketing.
While LinkedIn is reasonable straightforward as a user – there’s a wealth of functionality behind the scenes that make it trickier to master as a business looking to expand marketing options. Unfortunately, LinkedIn tends to produce only minimal results unless you’re willing to explore paid strategies.
At Summon, we’ve helped people drive their business to incredible new heights on LinkedIn. When you work with us, you remove expensive guesswork and make the world’s most powerful B2B network deliver for you.
LinkedIn’s business marketing interface is notoriously complex – and, if you’re not 100% familiar with the platform, costly mistakes are possible. At Summon, making LinkedIn work for businesses is part of our daily job – so having us onboard to drive results will save you an incredible amount of learning and time-consuming hard work.
LinkedIn is unlike most other social media platforms – working primarily to connect people on a business-to-business basis. This isn’t always right for our clients – so our first step is to sit down together and discuss your marketing goals – before deciding together whether LinkedIn will deliver the results you’re hoping for.
When we understand your product, company and goals, we’ll look at the audience you’re hoping to reach. LinkedIn has a variety of powerful targeting tools – along with a number of marketing approaches that work for different types of audience. We’ll use our deep understanding of LinkedIn to help you decide which will be the most effective approach for you.
After we’ve decided on an audience profile and the correct approach, we’ll help you shape a campaign that appropriately promotes of your brand – while at the same time inspiring the desired course of action from your audience.
Of course – implementation of your campaign is only the beginning – from the first day and throughout your campaign, we’ll monitor and assess effectiveness against your spend, making adjustments that mean you maximise your ROI.
We know what’s needed to make LinkedIn advertising work – whatever your goal. There’s no simple route to success on the platform, but we have a deep understanding of how to create effective posts, messages and articles – and which people to put them in front of.
We stay on top of every change that LinkedIn rolls out. Any single variable can impact the performance of your advertising on the service – so we’re always ahead of change, planning exactly how to work new innovations to your advantage.
The whole team at Summon have a plain English approach to social media marketing. We’ll create solutions that make sense to you – and we’ll communicate the results of those solutions in clear terms that line up alongside the goals we agreed at the start of the process. We make LinkedIn marketing simple – and very effective.