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Instagram Advertising for Travel
Inspire and convert travellers with stunning visual content on the world’s most travel-hungry platform
No social platform captures the imagination of travellers quite like Instagram. With over 2 billion monthly active users and a culture built around visual discovery, Instagram is where travellers dream, plan, and find inspiration for their next holiday. For tour operators and travel brands, Instagram advertising isn’t just an awareness channel – it’s a powerful tool for driving bookings, growing engaged audiences, and building the kind of aspirational brand that travellers actively seek out.
As part of the Meta ecosystem, Instagram advertising gives travel brands access to the same sophisticated targeting capabilities as Facebook – with the added power of a visually-driven format that’s perfectly suited to showcasing destinations, experiences, and travel moments. Our paid social team specialises in Instagram advertising for the travel sector, creating campaigns that move travellers from inspiration to action.
Instagram is where travellers go to dream – and smart travel brands know how to turn that dreaming into bookings. Here’s how Instagram advertising benefits travel companies:
Managing Instagram advertising for travel requires more than great imagery. The Meta business platform is complex and constantly evolving, and getting the most from your ad spend requires specialist knowledge of both the platform and the travel sector. At Summon, we handle everything – from campaign strategy and creative through to targeting, monitoring, and optimisation – so your team can focus on what they do best.
Every travel brand is different, so we start by getting to know your business, your traveller audience, and your goals. Whether you’re looking to drive direct bookings, generate tour enquiries, or grow an engaged following of travel enthusiasts, we’ll build an Instagram strategy designed around your specific objectives. We monitor performance continuously and optimise based on what the data tells us – maximising return on your ad spend and reducing your cost per booking.
We’ve been managing paid social campaigns for travel companies for years – and Instagram has been central to many of our most successful travel campaigns. We understand what makes travel content perform on Instagram, how to build audiences that convert, and how to measure success in terms that matter to your business. From inspirational brand campaigns to direct-response booking ads, we deliver Instagram advertising that produces real, measurable results for travel brands and tour operators.
Great service – highly recommended
I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.
Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.
Summon are a true partner
Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative
We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return
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