Use creative visual content to engage a wider audience
Entire brands have launched and grown to be enormously profitable with nothing more than Instagram marketing – proving that the Facebook sister company is a force to be reckoned with. Like Facebook, there are incredible targeting options within Instagram advertising. So, if you’re not 100% certain that you’ve got a winning social media strategy in place, an enormous amount of Instagram effort can result in nothing.
We know Instagram marketing – and we know how to be sure it’ll deliver the results you’re looking for. Lots of businesses try their hand at Instagram, but few do it well. We’ll help you to make sure it works for you.
Instagram can be used to share relevant creative content, but what exactly are the benefits for your brand?
While posting a perfectly composed shot of your latté to Instagram is simple – mastering the business of paid posting interface is anything but. Therefore, at Summon, we prioritise understanding how to maximise Instagram for business use and make the most of Instagram advertising features.
Unlike its parent company Facebook, Instagram’s audience type is slightly less broad – so it’s not always the best fit for all companies. As a result, the first step in any paid Instagram campaign is checking that the platform meets your needs 100%.
When we’ve established whether or not Instagram advertising is right for your business, we’ll look at the audience you’re hoping to connect with. Like Facebook, Instagram has a variety of targeting tools and the facility to create different audience types.
Whether we’re building an audience based on current data – or starting from scratch, we’ll make sure your product is getting in front of new people. As well as finding the right audience, we’ll find an approach that drives them toward the appropriate course of action.
As with the rest of our paid social media approaches, the implementation of your campaign is just the beginning for us. From day one, we’ll monitor the effectiveness of everything we’re doing together – making sure we maximise your online marketing budget every step of the way.
We’ve worked with Instagram since its infancy – and we’ve been helping companies make the most of sponsored and paid results ever since. We know what to do to access the right kind of customers on the platform.
As a part of Facebook, Instagram sees day-to-day changes in how it’s business infrastructure works – and how you can interact with customers. It’s our job to stay at the cutting edge of Instagram technical knowledge, so you don’t have to!
Overall, we make social media marketing simple and effective. There are plenty of companies who’ll blind you with technicalities and jargon. At Summon, we’re firm believers in straightforward and concise explanations about how your campaign is performing – and what you should be achieving as a result.
Great service – highly recommended
I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.
Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.
Summon are a true partner
Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative
Very quick responses whenever I need assistance. Smart viewpoints brought to my attention which has enabled me to increase market share in the industry I operate. Highly recommended!
We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return