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Instagram Advertising

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Instagram Advertising

Engage a high-converting audience with creative content and advanced targeting

Instagram Advertising Agency London

Entire brands have launched and grown to be enormously profitable with nothing more than Instagram marketing – proving that the Facebook sister company is a force to be reckoned with. Like Facebook, there are incredible targeting options within Instagram advertising. So, if you’re not 100% certain that you’ve got a winning social media strategy in place, an enormous amount of Instagram effort can result in nothing.

  • How can you be sure your audience selection is right for your brand?
  • How much should you expect to pay on a monthly basis?
  • Can you split test paid posts to make sure you’re getting the very best level of conversions?

We know Instagram marketing – and we know how to be sure it’ll deliver the results you’re looking for. Lots of businesses try their hand at Instagram, but few do it well. We’ll help you to make sure it works for you and transforms your digital marketing game. 

The benefits of Instagram Advertising

Instagram can be used to share relevant creative content, but what exactly are the benefits for your brand?


Instagram is fast approaching 1 billion users – so it’s no surprise that the diversity of that audience is growing all the time. Previously, it had been the network of choice for younger audiences. Companies are now turning on to the fact that its appeal is broadening.

32% of all internet users have an Instagram account. So, if you want exposure, you’re almost certainly going to find your ideal target audience on the platform.


After its acquisition by Facebook, it’s no surprise to discover a similar level of targeting options when you line Instagram up against its parent company. So, you can expect some of the very best audience creation tools in the social media world. You have the ability to import your audiences or create new audience profiles from scratch.

Visual appeal

If you’ve got a physical product, Instagram’s visually focused way of working makes a paid campaign likely to yield impressive results. If you want to send your marketing into the stratosphere, tying an Instagram marketing approach in with a blogger outreach program can bring incredible results.


Like Facebook, Instagram allows advertisers to put together custom audiences for their paid campaigns. This could mean retargeting users who have expressed a prior interest – or have signed up to email marketing. You can effectively use Instagram to follow your customer’s online footsteps – therefore increasing awareness and building brand authority every step of the way.

With Instagram retargeting, you don’t have to worry about missing conversions on your site, Visits could now simply be the first part of a person’s journey toward becoming a customer. Retargeting can be exceptionally powerful when tied to your wider SEO, PPC and social campaigns.

Our Instragram advertising services

While posting a perfectly composed shot of your latté to Instagram is simple – mastering the business of paid posting interface is anything but. Therefore, at Summon, we prioritise understanding how to maximise Instagram for business use and make the most of Instagram advertising features.

Campaign Design

When it’s mostly images that are going to do the talking, you need to make sure that your campaign is built on tried and tested methods that deliver results. At Summon, we know what’s needed to put together well thought through Instagram campaigns that drive the results you want.

Audience creation

Are you hoping to find new customers on Instagram? Or reach out to your current leads on the platform? Either way, we’re familiar with using the exceptionally in-depth audience tools on the platform to make sure your posts are in front of the people you’re hoping to attract.


With Summon, you’ll never just be hoping for the best from your online marketing campaign. As well as Instagram’s own reporting structure, we use specialist software to ensure your posts are performing – and you’re getting the absolute most from your spend.

Split testing

Is your audience exactly right? Would people respond differently if you use a slightly different image? How can you be sure you’re putting effort into exactly the right place? With our split testing methods, you won’t be wondering about these questions – you’ll know for certain that you’re getting the very best ROI.

Our Instagram Advertising process

Our first step when creating a PPC campaign is spending time getting to know you, your current marketing activities and your goals.  Once we’ve learnt more about your business, we can start to look into your target audience in terms of their online behaviour, interests and demographics. We will conduct an in-depth analysis of what your target customers are searching for and how our PPC management can reach out to valuable users and grow your business. We will also analyse what is working for your biggest competitors within their campaigns. These initial steps are essential in the management of any advertising campaign, so that we can create a strategy that works for you.

We are a results-driven agency – meaning we work to ensure our clients are consistently seeing significant results. Whether you’re a start up company or need a PPC audit for an existing campaign – we can help establish the most valuable pay per click service for your brand.  Throughout a campaign, we will optimise your digital strategy to make sure we’re improving your performance while gaining maximum value from your budget.

Why work with us?

We’ve been managing PPC campaigns since it began as an advertising medium. We’ve worked with a host of businesses who’ve seen our PPC management completely transform their digital marketing and sales activities. Whether you’re taking the tentative first steps into PPC or you need someone to step into an existing campaign and maximise performance, our approach can provide fast, effective results.

As a Google partner agency, the depth of our knowledge and experience means we can secure the very best commercial deals – allowing us to deliver innovative technology and performance with a realistic price tag. We understand customer demographics, and we work with our clients to create campaigns where it really matters.  It’s our priority as a performance agency to give you the best return on investment from your online advertising. Through improved efficiencies in your media, keyword and audience selections, we can deliver strong conversion rates and business results. 

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