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Call Tracking

Call Tracking

Find out how to track and drive more valuable phone calls

Call Tracking

Call-tracking software helps us find out exactly where your phone calls are coming from. We can track each of your calls to gather valuable data on your customer journeys while measuring the value of each call you receive.

  • Which digital channel has driven a phone call?
  • Are your highest converting customers from a particular location?
  • Did a call originate from organic or paid search?

We will capitalise on the data that we find – gving you a better understanding of your target audience and how to improve your ROI. 

What are the benefits of call tracking?

get to know your audience

The great thing about call-tracking is the ability to make comparisons on performance and optimise your campaigns based on real results. The data you can access will provide you with suggestions on what to talk about with a caller depending on a customer journey – as well as campaign changes such as your channel mix and your call-to-action.

Establish peak call hours

Call tracking allows you to keep track of exactly when a call is made to your company. With this information, you can pinpoint specific days of the week and hours of the day you’re receiving the most calls. This data will not only help with your day-to-day routine – but will also give you helpful insights on when to target your customers with call-only ads.

Easy Integration

We can integrate all of your call tracking data into platforms such as Google Analytics and import any ready-made dashboards or goals into the platform. You’ll be able to access real-time results based on your customer’s journey in one place. The customer journey is complex – and without call data, you could be missing out on valuable insights on your offline conversions.

We provide these call tracking services:

Call recording

Call recording and audio backups are especially useful in larger businesses with multiple phone operators. You can listen back on your calls to review your tactics and change them based on what has led to a successful outcome. You can also spot patterns in audience behaviour and understand more about your customers so that you can tailor your future campaigns accordingly.

Campaign level call tracking

With campaign-level call tracking, you will buy a pool of numbers and assign one number to a campaign. This can be used for both online channels and offline campaigns. It will tell you where your callers have come from based on last-click attribution. This means you won’t be given any additional data on your customer’s journey leading up to a call. You might choose this model if you have a lower ad spend and want to find out where your phone conversions are generally coming from.

Session level call tracking

Session level tracking involves giving each site visitor their own phone number, which is also known as ‘dynamic number insertion’. This is a more powerful call tracking model and is especially useful for ‘short sales cycles’ where customers who ready to convert. The phone number given to a user will only stay the same for the duration of that call. So, if a user comes back at a later date – the number will be different, and the tracking information will be lost. If you want to learn more about a customer’s journey – then visitor level tracking will be more suited to you.

Visitor level call tracking

This is a popular call-tracking method because you can see an entire customer journey – right back to channel, ad, campaign and even keywords. This helps you to understand any caller’s complete, detailed digital journey that led them to a call. It’s a way of understanding the type of campaigns that are generating the most phone conversions as well as leading users to your site in the first place. When using ResponseTap – you can access this data for 12 months.

Why work with us?

Performance tracking is key to any digital campaign. Tracking is a way of measuring your success aligning your campaign to your audience. Understanding your customer journey will help you to drive an increased ROI. Call tracking with RepsonseTap allows us to understand exactly where a call has come from and which digital marketing channel encouraged it.

We can identify any keywords a caller originally typed into a search engine to find your company.  This data provides us all we need to know about your audience and their search intent. We will then be able to optimise your campaigns accordingly, so that more of these valuable users are contacting your business. #

We’re able to easily integrate data from ResponseTap into Google Analytics. This means you can access all of your data and statistics in one interface. We work with you to track your calls, collect crucial insights, and create long-lasting relationships with your target audience. 

Why do customers choose Summon Digital?

  • Expert Knowledge
  • Local & Global Experience
  • Great Communication
  • Innovative Approaches
  • Market Leading Technology

Contact us to see how we can help you or call 0203 918 6091

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    • Great service – highly recommended

      I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.

      Mark Yemm
      Head of Special Projects, Lumo/Vertical Aeorspace
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      Vickie Metcalfe
      Digital & Website Manager, Mark Warner
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      Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative

      Erinn Collier
      Co Founder & CRO, Just 3 Things
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      Laurie MacKay
      Founder, National Mobile Bars
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      Owner, Chevron Air Holidays
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