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Latest news, top tips and digital marketing insights

Holiday
Whether you work in the travel industry or not, you’ll likely already be aware of how competitive it is. It’s undoubtedly one of Google’s biggest revenue drivers – which is why it’s so important for any company to be confident in their digital marketing strategies. Pay per click methods play a huge part in how consumers are accessing and booking their trips. That is why,...
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Google Ads
There have been a few changes going on within Google ads lately – and we think it’s important to keep on top of these and look for new opportunities to improve performance. Currently, your performance is based on your overall business growth in terms of client retention and revenue. This year, your Google Ads Optimisation score is going to become a more dominant feature within your...
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Work desk
PPC (pay per click) and SEO (search engine optimisation) are separate digital marketing channels which serve unique purposes for advertisers. The ultimate aim of both channels is to attract valuable traffic to your site and grow or maintain brand visibility online. Both channels have their own pros and cons – and choosing which one to focus on can be tricky. But, have you considered thinking...
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Amazon logo on Samsung phone
Amazon PPC advertising has become a powerful marketing tool for many businesses. If you want to drive more sales for your product – you can run ads to appear at the top of Amazon search results and reach out to your target customer when they search. Having your ad displayed on page one is just one of the ways you can place your product in...
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One of the main benefits of PPC marketing is the advanced targeting tools offered by search engines. Using ad platforms such as Google Ads and Bing Ads, we’re able to target users based on their online behaviour, interests and demographics. Having an all-round understanding of your targeting options will help you to reach out to your most valuable audience and achieve your digital marketing goals...
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Summon Blog

Summon are a digital marketing agency in London. Here we share our views on industry developments & latest news. Feel free to comment or share.

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