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Digital Marketing Blog

Latest news, top tips and digital marketing insights

Twitter
Twitter advertising allows you to promote specific tweets or campaigns designed to meet your goals. You will be able to set audience targeting criteria for each of your campaigns – meaning you can carefully target tweets to match your customer profile. The main thing that sets Twitter ads apart from organic posting on Twitter – is the ability to put your tweets in front of...
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Facebook App
Facebook Messenger live chat allows you to communicate with your site visitors via an instant messaging tool. Once you install the plugin, a chat box appears within your browser window when somebody visits your site. The visitor can simply chat with an operator by typing into the box. What’s changing? The plugin for business websites has recently received a major update. The update will enable...
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Tool
Conversion rate optimisation (CRO) is a crucial part of any brands digital marketing performance. Marketers need to understand how to use CRO to ensure their site or app visitors are completing a desired action. This action is a conversion, which could be anything from a call-back or a subscription, to making a purchase. CRO tactics can vary depending on the nature of your business and...
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Light bulb in speech bubble to show an idea.
Google Ads and Facebook Ads are both popular pay-per-click (PPC) marketing channels. Using either one or both of them combined has proven to be highly beneficial for many businesses. They can drive the growth of your brand and help you to boost your digital marketing performance. If you are in a position where you’ll be leveraging only one of these PPC channels – we’ve created...
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PPC (pay-per-click) campaigns can come in all shapes and sizes. That is why it is so important that we know which key performance indicators are worth tracking and reporting. Anyone working within PPC and digital marketing will understand the importance of key indicators for an advertising campaign. Early on, during the planning phase is when your goals should be matched to a KPI so that...
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Summon Blog

Summon are a digital marketing agency in London. Here we share our views on industry developments & latest news. Feel free to comment or share.

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