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A solid content audit will provide useful insights into your site, blog and overall content marketing strategy. One of the key purposes of a content audit is giving your existing onsite content a new purpose. Think of it this way – how many times have you published a blog or article and never gone back to it? It may become outdated or less relevant over...
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Computer Mouse
We know that a conversion refers to an action you want a user to take – e.g. a purchase, email subscription, or a call-back etc. But conversions in paid media come in different variations and forms. Over time, as pay-per-click (PPC) marketing has and continues to evolve – the term has become more complex.   In this post, we are going to look at different ways...
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If you’re not getting impressive results from your website – then it’s time to take a step back and re-asses your digital strategy. We often find that online businesses focus mainly on how a site looks. However, it is crucial that copy is not pushed aside in favour of things like design, layout and colour schemes. The text on your site is one of the...
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Facebook on iPhone
With over 2 billion monthly active users, Facebook is a great place to leverage your digital marketing efforts and reach out to a targeted audience. A ‘funnel’ is used on Facebook to capture users at different stages in their journeys until they are ready to purchase.Mapping out your Facebook funnel is a way of ensuring you are appealing your target users in the awareness, consideration, and conversion...
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Chain Link
Link building plays a key role in search engine optimisation (SEO) campaigns. There is more than one way you can build links – the strategy you choose will depend on your SEO marketing goals. Link building isn’t easy – and it’s essential that you know what works for your site and your content. We have created this quick guide to talk you though our highly...
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Summon Blog

Summon are a digital marketing agency in London. Here we share our views on industry developments & latest news. Feel free to comment or share.

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