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Latest news, top tips and digital marketing insights

Any successful PPC campaign starts with a well-formed strategy. Depending on your goals, you’ll benefit from a specific PPC method or a combination of more than one. So, the first thing you’ll need to think about is what you are hoping to achieve, which could be anything from: Brand awarenessLeadsIncreased trafficSalesRepeat sales Understanding your audience Having a grasp of your target audience, including information such...
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Road links
You might have already read our blog post on the different ad extensions available in Google Ads; including sitelinks. Sitelinks are versatile and can be a very effective way of improving the performance of your PPC ads. They are used to lead users to a specific page on your site and can be displayed depending on your targeted device and your ad rank. We use...
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People walking across zebra crossing
Remarketing is often referred to as retargeting – it’s a way of reconnecting with people who have previously shown an interest in your brand, service or product. A tracking code is used to place cookies on user’s browsers. It works by tracking the actions of your site visitors and then building audience lists who you can target with the relevant ad. The advanced targeting makes...
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iPhone with Google
It’s no surprise that mobile-specific ads are a crucial part of your PPC campaign – but, we want to outline the importance of approaching your ads in the right way. How you optimise your mobile ads will depend on your business, your intended outcomes, and what you can offer your customers. The most important thing is understanding and delivering what mobile users are looking for...
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PPC ads can come in multiple formats and are continually developing. The type of ad you display will depend on what you’re hoping to achieve as a business. Knowing about the different routes you can take towards meeting those goals is the first step to improving your PPC performance. As a digital marketing agency – we are often asked about the various PPC ad formats...
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Summon Blog

Summon are a digital marketing agency in London. Here we share our views on industry developments & latest news. Feel free to comment or share.

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