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Improving Ads Using Responsive Search Ads One of the most critical tasks for us as a PPC Agency is to improve quality scores in order to reach our goals as cheaply as possible. We do this by working on the factors influencing quality scores. One of the important factors affecting quality score is click-through rate (CTR): the higher the CTR the more chance there is...
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YouTube Ads More Than Just Brand Awareness We have been seeing a shift of digital advertising that was normally known for brand awareness towards direct response campaigns. Recently in the news, Instagram has announced the new shoppable element on their platform. I will be looking at another change that has happened with YouTube for Action and how this will help brands. YouTube keeps growing. YouTube...
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  Are Google Ads taking our control away? You may have seen the recent news that Google is sunsetting average position at the end of the year, which is a huge change and has had a lot of coverage in the last few days. Those in the industry have always accepted that average position alone isn’t the perfect metric, there’s a great piece on this I read...
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