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Latest news, top tips and digital marketing insights

Search Ads 360
Previously known as DoubleClick Search, Search Ads 360 (SA360) is Google’s advanced search management platform – designed to make it easier for businesses to manage their PPC campaigns across multiple media channels, ad accounts and search engines. There are a variety of benefits you’ll notice when using Search Ads 360. When used effectively it will improve the overall performance of your ad campaigns, whilst being...
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Google Quality Score
Having a clear understanding of how PPC and ‘quality score’ works can help you meet your business goals and drive much more relevant traffic to your site – there are quite a few different questions to be answered, so, here we’ve broken down the basics: Google measures your quality score on a scale of 1-10, with 10 being the highest – it’s a rating based...
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Improving Ads Using Responsive Search Ads One of the most critical tasks for us as a PPC Agency is to improve quality scores in order to reach our goals as cheaply as possible. We do this by working on the factors influencing quality scores. One of the important factors affecting quality score is click-through rate (CTR): the higher the CTR the more chance there is...
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Youtube iphone for action thumbnail
YouTube Ads More Than Just Brand Awareness We have been seeing a shift of digital advertising that was normally known for brand awareness – now going towards direct response campaigns. Recently in the news, Instagram has announced the new shoppable element on their platform. Therefore, I’ll be looking at another change that has happened, but with YouTube for Action. Potentially, YouTube ads could be a...
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 Are Google Ads taking our control away? You may have seen the recent news that Google is sunsetting average position at the end of the year, which is a huge change and has had a lot of coverage in the last few days. Those in the industry have always accepted that average position alone isn’t the perfect metric, there’s a great piece on this I read a...
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Summon Blog

Summon are a digital marketing agency in London. Here we share our views on industry developments & latest news. Feel free to comment or share.

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