Insights

Travel Digital Marketing Insights

Expert digital marketing insights for the travel industry

Digital marketing

Summon Digital is now Summon

30 October 2026 · Paul Henderson
Yellow camper van on a road through red rock canyonsPPC

How to Improve Your PPC Remarketing Ads for Travel Audiences

29 April 2026 · Jordan Paul
Passport, camera and sunglasses on a world mapPPC

5 PPC Trends Every Travel Business Must Act On Right Now

27 April 2026 · Jordan Paul
Aeroplane wing above the clouds at sunrisePPC

How to create a PPC strategy in the travel industry

24 April 2026 · Paul Henderson
Silhouette of a traveller with a suitcase watching a plane take offPPC

PPC Conversion Types and Values: A Guide for Tour Operators

22 April 2026 · Jordan Paul
Vibrant bougainvillea flowers with ocean view holidayPaid social

Could Your Travel Business Benefit from Pinterest Advertising?

20 April 2026 · Stella Akindolie
Yellow camper van on a road through red rock canyonsPaid social

How a Facebook Sales Funnel Works for Travel PPC Campaigns

17 April 2026 · Jordan Paul
Total ATOL capacity vs number of operators, 2013 to 2026Digital marketing

The UK Package Holiday Market Is Consolidating

16 April 2026 · Paul Henderson
Charles Bridge and Prague Castle over the Vltava riverMeasurement

Digital Marketing Attribution Models Explained for Tour Operators

15 April 2026 · Paul Henderson
Aeroplane wing above the clouds at sunriseMeasurement

The Best PPC Reporting Tools for Travel Marketers Who Want Real Insight, Not Just Data

13 April 2026 · Jordan Paul
Silhouette of a traveller with a suitcase watching a plane take offPPC

Google Ads vs Facebook Ads: Which Is Best for Travel Companies?

10 April 2026 · Stella Akindolie
Calm tropical beach at sunsetPPC

Top 5 PPC Ad Testing Tools for Travel Marketing Teams

8 April 2026 · Jordan Paul
Notebook, vintage camera and map on a desk for planning a tripPPC

What is ROAS and How Should Tour Operators Use It?

6 April 2026 · Stella Akindolie
View of clouds and sunset from an aeroplane windowPPC

Why Your Travel PPC Ad Copy Isn’t Converting – and How to Fix It Fast

3 April 2026 · Jordan Paul
UK holiday search demand winners and losers March 2026 vs March 2025 - Google Trends data showing impact of Middle East conflict on travel bookingsDigital marketing

UK Holiday Search: Winners and Losers as the Middle East Conflict Reshapes Demand

2 April 2026 · Paul Henderson
Passport, camera and sunglasses on a world mapPPC

Remarketing vs Retargeting: What’s the Difference for Travel Brands?

1 April 2026 · Jordan Paul
Photographer on a mountain peak above the cloudsPaid social

How to Create a Social Media Content Calendar for Your Travel Brand

30 March 2026 · Matthew
Notebook, vintage camera and map on a desk for planning a tripPPC

Mobile Search Ads: Best Practices for Tour Operators

27 March 2026 · Jordan Paul
Charles Bridge and Prague Castle over the Vltava riverPaid social

Organic Social vs Paid Social: What Works Best for Travel Companies?

25 March 2026 · Stella Akindolie
Aeroplane wing above the clouds at sunriseMeasurement

Google Looker Studio for Travel Marketers: A Practical Guide

23 March 2026 · Paul Henderson
Yellow camper van on a road through red rock canyonsPaid social

How Tour Operators Can Use Video Content to Drive More Bookings

20 March 2026 · Jordan Paul
Statue of Liberty New York USA iconic landmarkCRO

How to Create a Lead Capture Page for Your Travel Business

16 March 2026 · Stella Akindolie
Great Wall of China winding through mountains iconic landmarkPPC

Top PPC Bid Management Tools for Travel Marketing Teams

5 March 2026 · Jordan Paul
Aerial view of stunning mountain landscape travel destinationSEO

How to Do a Content Gap Analysis for Travel SEO and Win More Organic Bookings

5 March 2026 · Matthew
Christ the Redeemer Rio de Janeiro Brazil iconic landmarkPPC

Sitelinks for Tour Operators: What to Do and What to Avoid

2 March 2026 · Jordan Paul
Machu Picchu Peru ancient Inca citadel iconic landmarkPPC

Google Ads CTR for Tour Operators: The Complete Guide

27 February 2026 · Jordan Paul
Yellow camper van on a desert road through red rock canyonsMeasurement

Which CRO Metrics Should Travel Websites Be Monitoring?

23 February 2026 · Jordan Paul
Charles Bridge and Prague Castle over the Vltava riverPPC

Google Ads Headline Strategies That Drive Clicks for Travel Brands

20 February 2026 · Stella Akindolie
Charles Bridge and Prague Castle over the Vltava riverPPC

How to Create a PPC Landing Page That Converts for Travel Bookings

17 February 2026 · Jordan Paul
Eiffel Tower Paris France iconic travel landmarkPPC

How to Write a Compelling Call-to-Action in Travel PPC Ads

13 February 2026 · Jordan Paul
Photographer on a mountain peak above the cloudsPPC

How to Use Remarketing Lists for Search Ads in Travel PPC

13 February 2026 · Jordan Paul
Neon lanterns in a narrow street at night in JapanPaid social

5 Ways Tour Operators Can Repurpose Content for Instagram

10 February 2026 · Matthew
Petra Jordan rose city ancient Nabataean ruins iconic landmarkPPC

How PPC and Content Marketing Work Hand-in-Hand for Tour Operators

9 February 2026 · Matthew
Machu Picchu Peru ancient Inca citadel iconic landmarkPPC

4 PPC Mistakes That Could Be Costing Your Travel Business Bookings

6 February 2026 · Jordan Paul
Yellow camper van on a desert road through red rock canyonsPPC

How to Optimise Your Travel PPC Campaigns for Voice Search

5 February 2026 · Stella Akindolie
Aerial view of stunning mountain landscape travel destinationPPC

How to Calculate PPC Click-Through Rate for Travel Campaigns

2 February 2026 · Jordan Paul
Neon lanterns in a narrow street at night in JapanPPC

What is Search Ads 360 and Should Tour Operators Be Using It?

30 January 2026 · Stella Akindolie
Great Wall of China winding through mountains iconic landmarkDigital marketing

How to Define a Brand Voice That Builds Trust and Drives Bookings for Your Tour Business

26 January 2026 · Paul Henderson
Statue of Liberty New York USA iconic landmarkPPC

A Beginner’s Guide to Amazon PPC for Travel Products

23 January 2026 · Stella Akindolie
Aerial view of stunning mountain landscape travel destinationDigital marketing

How to Create a Content Marketing Strategy for Tour Operators

21 January 2026 · Matthew
Aerial view of boats moored off a white sand beachPPC

Which Google Ads Tools Should Travel Companies Be Using?

19 January 2026 · Paul Henderson
Taj Mahal Agra India iconic travel landmark at sunriseMeasurement

Why First-Party Data Is the Competitive Edge Travel Brands Can’t Ignore

13 January 2026 · Paul Henderson
Aerial view of boats moored off a white sand beachPPC

Why the Best Travel PPC Campaigns Are Still Run by Humans, Not Algorithms

12 January 2026 · Paul Henderson
Taj Mahal Agra India iconic travel landmark at sunrisePPC

Developing a PPC Strategy for Your Travel Business

1 January 2026 · Paul Henderson
Eiffel Tower Paris France iconic travel landmarkPPC

A Guide to PPC Ad Formats for Travel Advertisers

30 December 2025 · Stella Akindolie
Safari vehicle in the African savannah at sunsetPPC

Getting Started with PPC Automation: A Practical Guide for Tour Operators

24 December 2025 · Stella Akindolie
Sydney Opera House Australia iconic landmark harbourPPC

Ad Extensions in Travel PPC: Types, Uses and Best Practices

22 December 2025 · Stella Akindolie
Great Wall of China iconic travel landmarkPPC

Does Your Travel Business Need a Google Ads Audit?

19 December 2025 · Paul Henderson
Statue of Liberty New York USA iconic landmarkPPC

How to Use Negative Keywords to Stop Wasting Budget on the Wrong Travellers

17 December 2025 · Paul Henderson
Safari vehicle in the African savannah at sunsetPPC

How to Choose the Right PPC Agency for Your Travel Business

16 December 2025 · Paul Henderson
Great Wall of China winding through mountains iconic landmarkPaid social

How to Successfully Advertise on LinkedIn as a Travel Brand

15 December 2025 · Paul Henderson
Map, field notes, camera and rucksack laid out for trip planningPaid social

Creating a Winning Social Media Marketing Strategy for Travel Brands

14 December 2025 · Paul Henderson
Swiss alpine lake with travel destination sceneryDigital marketing

7 Must-Have Digital Marketing Tools for Tour Operators and Travel Brands

12 December 2025 · Paul Henderson
Colosseum Rome Italy ancient amphitheatre iconic landmarkPPC

How to Identify and Analyse Your PPC Competition as a Travel Brand

10 December 2025 · Stella Akindolie
Great Wall of China iconic travel landmarkCRO

How to Optimise a Landing Page for Travel Bookings and Conversions

10 December 2025 · Stella Akindolie
Cobbled old town street with timber-framed houses and flowersSEO

Top 7 Keyword Research Tools for Travel SEO and PPC

4 December 2025 · Matthew
Map, field notes, camera and rucksack laid out for trip planningPPC

How to Manage Your Google Ads Budget as a Tour Operator

28 November 2025 · Paul Henderson
Christ the Redeemer Rio de Janeiro Brazil iconic landmarkDigital marketing

The 7 Best Content Marketing Tools for Travel Brands

24 November 2025 · Matthew
Charles Bridge and Prague Castle over the Vltava riverPPC

PPC Ad Targeting Options: A Guide for Travel Advertisers

21 November 2025 · Stella Akindolie
Rock climber on a sea cliff above limestone islandsSEO

How to Use PPC Data to Supercharge Your Travel Link-Building Strategy

14 November 2025 · Matthew
Photographer on a mountain peak above the cloudsPPC

How to Drive Performance Max Success for Your Travel Business

12 November 2025 · Paul Henderson
Colosseum Rome Italy ancient amphitheatre iconic landmarkPPC

The Most Costly Google Ads Mistakes Tour Operators Make

10 November 2025 · Paul Henderson
Christ the Redeemer Rio de Janeiro Brazil iconic landmarkPPC

The Best PPC Automation Tools for Travel Brands to Scale Campaigns and Cut Wasted Spend

4 November 2025 · Paul Henderson
Sydney Opera House Australia iconic landmark harbourPaid social

The Best Social Media Marketing Tools for Travel Companies

31 October 2025 · Paul Henderson
Taj Mahal Agra India iconic travel landmark at sunriseCRO

Top 6 Conversion Rate Optimisation Tools for Travel Websites

31 October 2025 · Stella Akindolie
Eiffel Tower Paris France iconic travel landmarkPaid social

How to Use Paid Advertising on Twitter for Travel Companies

28 October 2025 · Stella Akindolie
Cobbled old town street with timber-framed houses and flowersPPC

The Marketing Funnel and How Tour Operators Should Use It in PPC

27 October 2025 · Paul Henderson
Statue of Liberty New York USA iconic landmarkDigital marketing

What is Content Syndication and How Can Tour Operators Use It?

23 October 2025 · Matthew
Cobbled old town street with timber-framed houses and flowersPPC

5 Google Ads Areas Every Tour Operator Must Optimise

15 October 2025 · Paul Henderson
Petra Jordan rose city ancient Nabataean ruins iconic landmarkCRO

How to Create a Customer Journey Map for Your Travel Business

10 October 2025 · Stella Akindolie
Great Wall of China winding through mountains iconic landmarkPPC

Google Ads Metrics: How to Measure PPC Performance for Travel Campaigns

8 October 2025 · Stella Akindolie
Yellow camper van on a road through red rock canyonsPaid social

How to Set Up Facebook Video Ads That Drive Holiday Bookings

6 October 2025 · Stella Akindolie
Neon lanterns in a narrow street at night in JapanPaid social

How Paid Search and Paid Social Work Together for Tour Operators

3 October 2025 · Paul Henderson
Great Wall of China iconic travel landmarkPPC

5 Reasons Your Travel PPC Leads Aren’t Converting

30 September 2025 · Stella Akindolie
Christ the Redeemer Rio de Janeiro Brazil iconic landmarkCRO

Simple Ways Tour Operators Can Boost Audience Engagement on Their Website

29 September 2025 · Paul Henderson
Map, field notes, camera and rucksack laid out for trip planningPPC

Responsive Search Ads: A Guide for Travel Advertisers

25 September 2025 · Stella Akindolie
Great Wall of China iconic travel landmarkPPC

How to Optimise a PPC Mobile Landing Page for Travel Bookings

23 September 2025 · Stella Akindolie
Aerial view of stunning mountain landscape travel destinationPPC

What is the Best PPC Bidding Strategy for Tour Operators?

22 September 2025 · Paul Henderson
Angkor Wat Cambodia ancient temple iconic travel destinationPPC

How to Write Effective PPC Ad Copy for Travel and Tourism

22 September 2025 · Stella Akindolie
Iguazu Falls Argentina Brazil iconic natural wonderCRO

How to Create a CRO Strategy for Your Travel Website

18 September 2025 · Paul Henderson
Machu Picchu Peru ancient Inca citadel iconic landmarkPaid social

How to Set Up and Optimise Your Facebook Business Page for Travel

16 September 2025 · Stella Akindolie
Photographer on a mountain peak above the cloudsPaid social

Top Social Media Scheduling Tools for Travel Marketing Teams

10 September 2025 · Stella Akindolie
Petra Jordan rose city ancient Nabataean ruins iconic landmarkMeasurement

How to Use First-Party Data to Lower Your Cost Per Booking and Outperform Competitors

8 September 2025 · Paul Henderson
Yellow camper van on a road through red rock canyonsPPC

PPC Automation for Travel: How to Use It Safely Without Losing Control of Your Campaigns

5 September 2025 · Paul Henderson
Machu Picchu Peru ancient Inca citadel iconic landmarkPPC

How to Create a PPC Campaign Structure for Tour Operators

3 September 2025 · Paul Henderson
Statue of Liberty New York USA iconic landmarkPPC

Google Ads Search Partners: Should Tour Operators Enable Them?

1 September 2025 · Stella Akindolie
Aerial view of boats moored off a white sand beachPPC

Google Quality Score Explained for Travel PPC Campaigns

25 August 2025 · Stella Akindolie
Aerial view of boats moored off a white sand beachPPC

How to Build a Successful Call-Only PPC Campaign for Travel Bookings

21 August 2025 · Paul Henderson
Sydney Opera House Australia iconic landmark harbourPPC

What is Your Google Ads Optimisation Score and Why Does It Matter for Travel Campaigns?

19 August 2025 · Stella Akindolie
Angkor Wat Cambodia ancient temple iconic travel destinationPPC

What is CTR and Why Does It Matter for Travel Advertisers?

15 August 2025 · Stella Akindolie
Petra Jordan rose city ancient Nabataean ruins iconic landmarkDigital marketing

How to Choose a Digital Marketing Agency for Your Travel Business

14 August 2025 · Paul Henderson
Iguazu Falls Argentina Brazil iconic natural wonderDigital marketing

Digital Marketing Tactics to Shorten the Sales Cycle for Travel Companies

11 August 2025 · Matthew
Yellow camper van on a desert road through red rock canyonsPaid social

Social Media Trends Tour Operators Should Be Watching

8 August 2025 · Stella Akindolie
Yellow camper van on a road through red rock canyonsPPC

6 PPC KPIs Every Tour Operator Should Be Tracking

7 August 2025 · Paul Henderson
Aerial view of boats moored off a white sand beachPPC

How to Personalise Your PPC Strategy for Different Types of Traveller

4 August 2025 · Paul Henderson
Yellow camper van on a desert road through red rock canyonsPPC

PPC Keyword Match Types Explained for Travel Advertisers

1 August 2025 · Stella Akindolie
Santorini white houses on hillside Greece travel destinationSEO

SEO Strategies That Still Drive Organic Traffic for Travel Websites

5 April 2024 · Matthew
Colosseum Rome Italy ancient amphitheatre iconic landmarkMeasurement

How Travel Brands Can Prepare for the Loss of Third-Party Cookies

15 March 2022 · Paul Henderson
Photographer on a mountain peak above the cloudsPPC

How to Launch a Results-Driven PPC Campaign for Travel Brands

4 November 2021 · Stella Akindolie
Scenic mountain lake village at dusk travel destinationDigital marketing

Content KPIs Tour Operators Should Track at Every Stage of the Funnel

7 April 2021 · Paul Henderson
Tropical beach with people enjoying holiday destinationSEO

Blogger Outreach for Travel Brands: What It Is and How to Use It

6 April 2021 · Paul Henderson
People walking on beautiful beach holidayDigital marketing

Why Tour Operators Should Regularly Update Their Website Copy

3 March 2021 · Stella Akindolie
Rocky coastline with blue ocean travel destinationDigital marketing

How to Use Search Intent to Build a Travel Content Marketing Strategy

24 February 2021 · Matthew
Jagged limestone islands in calm blue oceanDigital marketing

How to Make Evergreen Content Work for Your Travel Website

12 February 2021 · Paul Henderson
Rome bridge and architecture classic travel destination ItalySEO

How to Write a Meta Description for Your Travel Website

9 February 2021 · Matthew
Map, field notes, camera and rucksack laid out for trip planningDigital marketing

7 Ways Tour Operators Can Maximise Their Content Marketing Budget

25 January 2021 · Matthew
Vibrant bougainvillea flowers with ocean view holidaySEO

How to Optimise Your Google My Business Profile for Travel Businesses

20 January 2021 · Matthew
Coastal town on cliffs overlooking ocean travel destinationSEO

Yoast SEO: A Beginner’s Guide for Travel Websites

19 January 2021 · Matthew
Mediterranean architecture travel destination holidaySEO

Google’s Knowledge Graph: What It Means for Travel Brands

6 January 2021 · Matthew
Eiffel Tower Paris France iconic travel landmarkPPC

PPC Trends Tour Operators Should Watch for in 2024

17 December 2020 · Stella Akindolie
Coastal town with buildings overlooking the ocean travelSEO

SEO Trends Travel Companies Need to Watch

15 December 2020 · Matthew
Scenic mountain lake village at dusk travel destinationDigital marketing

How a Content Audit Can Help Grow Your Travel Business

16 October 2020 · Matthew
Wooden boat on a turquoise mountain lakeMeasurement

Google Analytics 4: A Guide for Travel Businesses

15 October 2020 · Matthew
Rocky coastline with blue ocean travel destinationSEO

Top SEO Link Building Strategies for Travel Websites

5 October 2020 · Matthew
View of clouds and sunset from an aeroplane windowDigital marketing

How to Write Buyer-Centric Content for Tour Operators: TOFU, MOFU & BOFU

2 October 2020 · Stella Akindolie
Traveller looking up at the billboards in Times Square, New YorkSEO

Top Blogger Outreach Tools for Travel and Tourism Brands

22 September 2020 · Stella Akindolie
Jagged limestone islands in calm blue oceanSEO

Outbound Links and How They Affect SEO for Travel Websites

17 September 2020 · Matthew
Tropical beach with people enjoying holiday destinationDigital marketing

How to Use a Content Editorial Calendar for Your Travel Blog

7 September 2020 · Stella Akindolie
Road mapDigital marketing

How to Create a Content Marketing Roadmap for Your Travel Brand

1 September 2020 · Matthew
Coastal town on cliffs overlooking ocean travel destinationSEO

Google’s Rich Results Test: What Travel Websites Need to Know

10 July 2020 · Matthew
Santorini white houses on hillside Greece travel destinationDigital marketing

8 Ways to Improve Your Content Marketing as a Tour Operator

18 April 2020 · Matthew
Rock climber on a sea cliff above limestone islandsSEO

How Tour Operators Can Use PPC and SEO Together for Maximum Results

7 March 2020 · Matthew
Mediterranean architecture travel destination holidaySEO

What Are Backlinks and How Can Tour Operators Use Them for SEO?

23 December 2019 · Matthew
Swiss alpine lake with travel destination scenerySEO

How to Choose an SEO Agency for Your Travel Business

1 April 2019 · Matthew
Traveller relaxing in an airport lounge as a plane takes offSEO

How SEO Can Help Your Travel Business Get Found Online

1 March 2019 · Stella Akindolie