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Latest news, top tips and digital marketing insights

Which tools do we recommend at Summon? Using the right tools can speed up and simplify the process of creating a solid digital marketing strategy. There are so many content marketing tools available online today – so, we thought we’d give you a summary of our favourite sites and their features. CoSchedule CoSchedule is an agile marketing platform that is used to organise all of...
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bookshelf with light bulbs shining,
Your content marketing efforts include any assets that you have created and shared as a business. So, this could be anything from visual content on Instagram, info-graphics on your website, blogging or even audio such as videos and podcasts. All of your shared content will be contributing to the success of your brand – which is why it’s so important. Whether you are just getting...
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Google Ads
As a digital agency, we recognise the importance of keeping on top of any changes within Google Ads. Any updates or added metrics could meannew opportunities to improve results for our clients. Today, we’re going to focus on Google Ads optimisation score. Google will provide advertisers with a score depending on how well your account is doing and is predicted to perform long-term. To drive...
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PPC (pay per click) and SEO (search engine optimisation) are separate digital marketing channels which serve unique purposes for advertisers. The ultimate aim of both channels is to attract valuable traffic to your site and grow or maintain brand visibility online. Both channels have their own pros and cons – and choosing which one to focus on can be tricky. But, have you considered thinking...
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The travel industry is one of Google’s biggest revenue drivers. The advertising landscape within this sector is constantly becoming more competitive – which is why you need a PPC strategy that reflects this. PPC methods play a huge part in how consumers are accessing and booking their trips online. Of course, there is a lot to think about when creating a PPC strategy – and...
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Summon Blog

Summon are a digital marketing agency in London. Here we share our views on industry developments & latest news. Feel free to comment or share.

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