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Most shoppers are likely to use mobile devices to search for new products (which comes as no surprise) but means we should be adapting our PPC campaigns as a result. You might have read our previous guide on how to optimise a landing page for conversions. Today, we’re going to focus on PPC mobile landing pages. We’re going to look at how we can turn...
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KPIs (key performance indicators) and the right tracking tools are essential to your content marketing success. Like with any digital campaign, it will be almost impossible to make significant improvements if you can’t measure performance. There are KPIs that are relevant to different stages of the marketing funnel, from the awareness stage through to the point of purchase: Each piece of content you share should...
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When looking for a new product online, where will most people browse? Besides retail sites and search engines, a lot of consumers now turn to from online influencers or bloggers. An influencer is somebody who is well known online and has a large fan base, usually specialising in something like fitness, fashion or food. Most big brands and retail sites will have a professional team...
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Keywords are the foundation of all your PPC campaigns. The results that appear when you do a search – whether organic or paid – are there because of their relevancy and keywords. If you want your ad to show up on SERP, then you have to bid on the right keywords. To really succeed when it comes to PPC, you’ll need a data-driven keyword strategy...
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The major driver of PPC is instant results that can come from it (when it’s done right). A solid PPC campaign can drive revenue, traffic, leads and long-lasting customers.  A fast return makes PPC an attractive channel for many businesses, and it’s often favoured over organic channels like SEO for that reason.  However, PPC campaigns are highly complex and require a lot of strategic planning....
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Summon Blog

Summon are a digital marketing agency in London. Here we share our views on industry developments & latest news. Feel free to comment or share.

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