Behind Facebook, Twitter is one of the UK’s most used social networks – and it’s the one most people think of when they reach out to companies.
This perception makes Twitter a must for businesses – but there’s much more to it than just opening an account and hoping for the best. The right kind of Twitter campaign combines valuable content with the right level of interaction.
Using Twitter as a business is very different to the normal user experience, and if you want to make the platform work for you the odd business post isn’t going to put you in front of the people you want to connect with, so it’s important to implement a paid strategy.
The team at Summon know exactly what you need to do to make sure Twitter ticks every box for your business – we’ve been helping people drive results on the platform for over 10 years.
While Twitter is a simple platform to master as a user, the business advertising platform is significantly more challenging. At Summon, keeping on top of the constant changes and adjustments in the Twitter interface and policy is part of our job, so working with us to deliver your Twitter paid marketing results for you is even simpler than posting a tweet!
Twitter is an extremely popular social media platform – but it’s not right for every business, so our first step in working with you will be talk with you about your company, your goals and what you’re currently doing – then decide if Twitter is a good fit.
After discussing what you’re hoping to achieve with a paid social media campaign, we’ll look at the audience you want to reach. It doesn’t matter whether we’re creating a custom Twitter audience from your data, or building a new audience profile from scratch, we’ll make sure your product of service is put in front of the right people.
When we have an audience in mind, we’ll help you create a campaign that reflects your brand – while at the same time creating the right kind of action from your audience.
From the word go, we’ll carefully monitor your campaign – giving you feedback as it becomes established – and regularly thereafter. We’ll also help you analyse the results – and will make and suggest changes to help you maximise your ROI on an on-going basis.
Our knowledge of Twitter’s advertising tools is second to none – we’ve worked successfully on the platform since paid tweets began and we’ve used them to produce outstanding results for our clients since.
As with other social media services, Twitter is constantly changing and evolving – so it pays to keep you finger on the pulse of what’s happening. At Summon, this is exactly what we do. Our Twitter knowledge is outstanding – so we can support, guide and educate our clients as their campaigns unfold.
At Summon, we make it our job to translate the often-cryptic world of social media paid advertising into simple and understandable terms that actually mean something to you and your business. We don’t talk jargon, we don’t want you to spend more than you need to – we’ll create plain-English solutions that make the absolute most of your budget.
Great service – highly recommended
I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.
Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.
Summon are a true partner
Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative
Very quick responses whenever I need assistance. Smart viewpoints brought to my attention which has enabled me to increase market share in the industry I operate. Highly recommended!
We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return
Reliable & efficient service
Paul and the team are reliable and efficient with their management, always reporting and ensuring we’re optimising on our accounts.
Top service, reliable with results.
Always contactable, knowledgeable and positive figures speak for themselves.