Use your platform to reach the right audience
As you’re almost certainly aware, Facebook is the world’s most significant social media service – with around 2.25 billion users – and over 1 billion of them logging on at least once a day. It’s clear from these figures that Facebook advertising offers an enormous opportunity for putting your product or service in front of almost unlimited amounts of the right people – but you’ll also know this is much more easily said than done.
Changes to Facebook’s business platform mean that just posting occasional updates and offers yields very little – so if you want to make the service work for you, implementing an effective paid strategy is vital.
How can you be sure you’re targeting the right people on Facebook?
Is it possible to split test and refine your advertisements and posts?
How can you interpret and act on Facebook reporting?
At Summon, we know the answers to the most critical questions about Facebook paid advertising – and we’ve been helping our clients to maximise their ROI on the platform for many years – and through countless changes.
The difference between being a Facebook user and a paid Facebook marketeer is vast – and mastering business tools is a process that can take a significant amount of time. At Summon, our social media team stay on top of every change on the platform, so our services are at your disposal with no steep learning curve to climb on your way to paid marketing success.
While Facebook is unquestionably mighty – it’s not always the right platform; so the very first part of our process will involve getting a deep understanding of your company, your goals, your current approach – and whether or not Facebook should be a part of that.
When we’ve explored what you’re hoping to achieve, we’ll consider the audience you’re hoping to reach. Whether we’re building an audience profile from scratch – or integrating existing data, we’ll make sure your message is in front of the most relevant users.
With audience data and your company in mind, we’ll create a campaign that reflects your brand – while creating the maximum desire for your audience – and facilitate the most efficient and productive communication between you.
From day one, we’ll monitor every penny and pound spent on your campaigns – and check that the results we’re achieving together represent the most effective way to invest a portion of your online marketing budget.
We’ve been working on paid Facebook campaigns since the service first rolled them out – and we’ve demonstrated impressive results for our clients on the platform ever since.
It’s important to have your finger on the pulse of what’s happening with Facebook business tools – and at Summon, we do. It’s our business to make sure you’re getting the most out of your chosen social media platforms, and since our spend with Facebook is significant, we unlock a level of interaction, tools and support not ordinarily available for individual small businesses.
As is always the case, the whole team here at Summon speak your language. We won’t blind you with science – and we won’t try to impress you with technical terms. We know it’s results that matter when you’re running a business – and we’ll make them happen for you.
Great service – highly recommended
I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.
Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.
Summon are a true partner
Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative
Very quick responses whenever I need assistance. Smart viewpoints brought to my attention which has enabled me to increase market share in the industry I operate. Highly recommended!
We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return
Reliable & efficient service
Paul and the team are reliable and efficient with their management, always reporting and ensuring we’re optimising on our accounts.
Top service, reliable with results.
Always contactable, knowledgeable and positive figures speak for themselves.