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Facebook & Meta Advertising for Travel
Reach travellers at every stage of their booking journey with Meta ads
With over 3 billion monthly active users across Facebook and Instagram, Meta’s advertising platform offers travel brands and tour operators unparalleled reach combined with powerful intent-based targeting. Whether travellers are dreaming about destinations, comparing holiday options, or ready to book, Meta ads allow you to appear at exactly the right moment with exactly the right message.
Facebook advertising for travel is more than just boosting posts. With the right campaign structure, audience strategy, and creative, it’s one of the most efficient channels for driving bookings, generating leads, and building brand loyalty among travellers. Our paid social team specialises in Meta advertising for the travel sector – delivering campaigns that move travellers through the funnel from inspiration to conversion.
Our travel-specialist social media team stay on top of every change on the Meta platform – and we know how to apply each new feature and format to the specific challenges of marketing holidays, tours, and travel experiences. Working with us means your Facebook campaigns are always optimised, always current, and always focused on driving the bookings that matter to your business.
Every travel business is different – whether you’re a boutique tour operator, a large OTA, or a destination management company, the right Facebook strategy will vary. We start by understanding your traveller audience, your booking funnel, and your existing marketing before building a Meta campaign structure that’s designed to deliver real results.
From prospecting campaigns that reach new audiences in-market for your type of travel, to retargeting campaigns that re-engage travellers who’ve browsed your tours or visited your booking pages, we manage the full funnel. We monitor performance closely, making data-led adjustments to maximise every pound of your ad spend and reduce your cost per booking.
We’ve been running paid Facebook campaigns for travel companies since the platform launched its advertising tools – and the results we’ve delivered for tour operators and travel brands speak for themselves. We combine deep platform knowledge with genuine travel sector expertise, understanding the seasonality of booking demand, the importance of visual inspiration, and the nuances of long booking windows.
We translate complex Meta data into clear, jargon-free reporting that tells you exactly what your Facebook investment is delivering in real business terms. No jargon, no wasted budget – just effective travel advertising that drives bookings and grows your brand.
We’ve been working on paid Facebook campaigns since the service first rolled them out – and we’ve demonstrated impressive results for our clients on the platform ever since.
It’s important to have your finger on the pulse of what’s happening with Facebook business tools – and at Summon, we do. It’s our business to make sure you’re getting the most out of your chosen social media platforms, and since our spend with Facebook is significant, we unlock a level of interaction, tools and support not ordinarily available for individual small businesses.
As is always the case, the whole team here at Summon speak your language. We won’t blind you with science – and we won’t try to impress you with technical terms. We know it’s results that matter when you’re running a business – and we’ll make them happen for you.
Great service – highly recommended
I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.
Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.
Summon are a true partner
Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative
We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return
Reliable & efficient service
Paul and the team are reliable and efficient with their management, always reporting and ensuring we’re optimising on our accounts.
Top service, reliable with results.
Always contactable, knowledgeable and positive figures speak for themselves.
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