The method Google uses to decide where you should rank for any given search term is based around an algorithm that considers over 200 factors, or ‘signals’, from your website. Hyperlinks that connect to your page from elsewhere are one of the most significant of these factors – so getting this part of your SEO strategy right is essential.
That, in a nutshell, is what a link building service should do – but ask a few opinions in the industry, and you’re likely to find someone who considers link building as an outdated or slightly dubious way of improving your site’s performance. Like a significant number of other digital marketing strategies; link building can be done well – or it can be done poorly.
Attracting links to your site is easy. They can be bought cheaply, leaving your page link sitting alongside thousands of other cheaply marketed sites. Years ago, this may have worked – but now, it’s a practice that’s likely to see your site penalised.
At Summon, we do link building the right way. We’ll help you to make the most of your content to generate real interest – and real interest creates genuine high-quality links from the right kind of sites. These are the links that can make an enormous difference to your search engine visibility – but they’re not easily found!
Our team know the answers to the vital link building questions – and we know what to do to make link building an impactful and lasting part of your digital marketing campaign.
When done correctly, link building can have a quick and significant impact on your site’s performance – but what is it that makes link building so powerful?
What will it look like to work with Summon to improve your link building strategy?
We always start with an understanding of your aims. Where would you like your business to grow to? What are your digital marketing goals? What are you doing already? Of course, we don’t expect everyone to have detailed answers or understand what’s possible, so we’re happy to discuss the kind of approaches and results that we have delivered for other clients.
When we’ve established what you’d like to achieve, we’ll begin by creating an ‘ideal’ profile of the type of site that could deliver the results we’re hoping for. When we understand the kind of sites that fit the bill, we can look at what they currently link to, the people making the decisions there and how we can begin building a relationship.
We’ll also look at the content you currently have and what you create going forward – maximising your current assets and making them as appealing as possible for potential sites who are looking for high-quality information to link to.
When these things come together, it gives us solid foundations for a link building campaign that will deliver the results you’re looking for.
There are plenty of services and agencies that will offer link building services – so why use Summon?
We think our professionalism and depth of knowledge set us apart from virtually every other link building service you’ll find. There’s an incredible amount of work that underpins a successful link building campaign – and as a client, you might not realise that corners have been cut until it’s too late.
We don’t cut corners. We create link building strategies that stand the test of time – and we deliver real results that extend way beyond seeing your site mentioned in impressive places.
The difference is there when you pick up the phone too; you’re not just another client to us – you’re a working partner whose business and goals we understand. We work hard to make sure we create the kind of business benefits that make you stick around.
Great service – highly recommended
I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.
Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.
Summon are a true partner
Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative
Very quick responses whenever I need assistance. Smart viewpoints brought to my attention which has enabled me to increase market share in the industry I operate. Highly recommended!
We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return
Reliable & efficient service
Paul and the team are reliable and efficient with their management, always reporting and ensuring we’re optimising on our accounts.
Top service, reliable with results.
Always contactable, knowledgeable and positive figures speak for themselves.