Link Building for Travel
Travel-industry backlinks that build authority and drive organic rankings for tour operators and OTAs.
The method Google uses to decide where you should rank for any given search term is based around an algorithm that considers over 200 factors, or ‘signals’, from your website. Hyperlinks that connect to your page from elsewhere are one of the most significant of these factors – so getting the link building part of your SEO strategy right is essential.
That, in a nutshell, is what a link building service should do – but ask a few opinions in the digital industry, and you’re likely to find someone who considers link building as an outdated or slightly dubious way of improving your site’s performance. Like a significant number of other digital marketing strategies; link building can be done well – but it can sometimes be done poorly.
This is because attracting links to your site is easy. They can be bought cheaply, leaving your page link sitting alongside thousands of other cheaply marketed sites. Years ago, this may have worked – but now, it’s a practice that’s likely to see your site penalised rather than rewarded.
At Summon, we make sure we do link building the right way. We’ll help you to make the most of your content to generate real interest – and real interest creates genuine high-quality links from the right kind of sites. These are the links that can make an enormous difference to your search engine visibility – but they’re not easily found!
Our digital marketing team know the answers to the vital link building questions – and we know what to do to make link building an impactful and lasting part of your digital marketing campaign so that you receive direct results and better SEO.
Travel is one of the most competitive niches in organic search. OTAs and comparison sites dominate SERPs with massive link profiles. Strategic link building is how independent operators and specialist travel brands close that gap.
What kind of benefits can you reasonably expect to see from a well-managed link building SEO campaign?
We begin with a competitor link gap analysis to identify which publications and sites are sending authority to your travel competitors but not yet to you. From there, we build a link acquisition plan tailored to your travel niche — whether that’s adventure travel, luxury escapes, family holidays or accommodation. We then combine content creation, digital PR and direct outreach to earn high-relevance, high-authority links.
We build links that are relevant to the travel industry — not generic citations or directory spam. Every link we pursue comes from sites that a travel audience actually reads and trusts. That specificity is what moves rankings in a competitive vertical.
Choose which cookies to allow. Your choice is stored locally and you can change it at any time.
Required for the site to work. Cannot be disabled.
Helps us understand how visitors use the site (e.g. Google Analytics).
Used to deliver relevant ads on other sites (e.g. Google Ads, Meta).
