When people are asked to think about SEO, they’ll often associate the term with online businesses – companies whose sole aim is to drive potential customers to their website. In reality, SEO has many more ‘real world’ applications. When specialist SEO tactics are used to increase your local exposure, it’s referred to as ‘local SEO’.
A staggering number of people use search engines to find local businesses. In fact, 46% of all Google searches are local – and around 50% of those people are looking for contact details, opening hours, addresses or other business-specific information.
With such significant numbers of people searching for local businesses, it’s probably no surprise to discover nearly 80% of local mobile searches result in an offline purchase.
Local SEO is powerful – and if you do business locally it should be high on your list of marketing priorities. While the basics of local SEO are easy to grasp, putting them into action requires answers to some significant questions, including:
The team at Summon have supported an enormous number of local companies to drive business with a number of local SEO fundamentals. Whether you’re looking to bring more local business your way – or if you’d like to capture some of that local appeal for your bigger company, we can help.
The statistics may show large numbers of people are using search engines to find local businesses – but what does building some local SEO tactics into your overall marketing campaign actually offer?
At Summon, we believe there’s no universal ‘right way’ to make digital marketing work for you – and our local SEO services are no different. This is why we’ll always start with an understanding of you, your business and what you’re hoping to achieve.
We will also perform a local SEO audit and some keyword research – looking at your site, your business listings, social media profiles and much more – making changes and adjustments along the way.
When we’ve established what’s working well for you – and what the competition is doing, we’ll focus on your website – ensuring the important technical basics are in place. Doing so gives you a solid foundation that the rest of our local SEO work can be built upon.
With the essentials in place, we can help you to create the kind of content that identifies your site as being an authority – both in your field, and in your area. We’ll identify a number of opportunities that will help bolster your local SEO campaign – from link opportunities to citation site placements and we’ll monitor every step of the process, making sure you get the very best return for your investment.
We know what customers are looking for when they search for local businesses – and we’ve used this knowledge to help an enormous range of companies increase their local SEO performance. Whether you’re considering local SEO for the first time, or you’ve got an experienced team who could use a little expertise or support, we can help.
At Summon, you’re never just another client; you’ll always be talking to a member of our team who understands you, your goals – and where your campaign is at right now.
What’s more, we’ll provide you with on-going information that’ll help you assess how your local SEO campaign is performing – making sure you’re always up to speed with how your business is moving forward.