Reach more users with TrueView advertising
YouTube is the second largest search engine today as a result of having more than 1 billion users. Since it was founded, we’ve seen more and more consumers turning to YouTube rather than traditional media outlets for their casual media consumption. Also, unlike traditional media, you as an advertiser have a greater knowledge of these user’s interests and demographics. This makes YouTube very powerful, so YouTube Ads should be considered a very important weapon in your digital media armoury.
When you watch content on YouTube, you’ll often see a PPC ad displayed before or during the content. This is called YouTube TrueView Advertising. TrueView Ads are a video advertising skippable format, allowing you to skip the ad after viewing for 5 seconds. As a result, people who have continued to watch can be considered more qualified than those viewing ads on TV (TV Ads are moving towards more targeting through digital on-demand).
YouTube Ads can either be played at the beginning of a video, during a long video or even in the search result and the side-bar. You can access these ads through the Google Ads platform, where you are likely to be managing your PPC ads already.
The benefits of YouTube TrueView Advertising
Using YouTube Ads can deliver a number of benefits for your brand and your digital marketing performance:
What kind of digital marketing benefits can you expect when using YouTube Ads?
With YouTube Ads there are two principal advert formats available and here at Summon we can help you choose:
At Summon our process isn’t predefined, we’ll discuss your individual digital marketing and PPC goals with you to find what your brand is looking to achieve. This way, we can align our digital marketing management with your unique goals and aims.
We’ll make sure your YouTube TrueView Advertising campaign is fully optimised and will increase not only your brand awareness but also your return on investment (ROI).
We’ll also make sure you can track your performance and successes by regularly sending you clear reports that will highlight the strengths and weaknesses of your YouTube PPC campaign.
Why choose Summon for your YouTube TrueView marketing campaign?
Our digital marketing agency have strong experience with YouTube Ads. In previous jobs we have worked on the first ever 1 million paid views campaign ever run in the UK (for Durex). We also worked on the Superdrug skippable ad which playfully encouraged viewers to skip, widely recognised as being ground-breaking for the medium at the time.
Speak to one of our London based team members to find out how we can help you explore new possibilities for your brand.
Great service – highly recommended
I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.
Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.
Summon are a true partner
Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative
Very quick responses whenever I need assistance. Smart viewpoints brought to my attention which has enabled me to increase market share in the industry I operate. Highly recommended!
We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return
Reliable & efficient service
Paul and the team are reliable and efficient with their management, always reporting and ensuring we’re optimising on our accounts.