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YouTube Ads

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YouTube Ads

Reach more users with TrueView advertising

TrueView Ads | YouTube Advertising Agency London

What is YouTube TrueView Advertising?

YouTube is the second largest search engine today as a result of having more than 1 billion users. Since it was founded, we’ve seen more and more consumers turning to YouTube rather than traditional media outlets for their casual media consumption. Also, unlike traditional media, you as an advertiser have a greater knowledge of these user’s interests and demographics. This makes YouTube very powerful, so YouTube Ads should be considered a very important weapon in your digital media armoury.

When you watch content on YouTube, you’ll often see a PPC ad displayed before or during the content. This is called YouTube TrueView Advertising. TrueView Ads are a video advertising skippable format, allowing you to skip the ad after viewing for 5 seconds. As a result, people who have continued to watch can be considered more qualified than those viewing ads on TV (TV Ads are moving towards more targeting through digital on-demand).

YouTube Ads can either be played at the beginning of a video, during a long video or even in the search result and the side-bar. You can access these ads through the Google Ads platform, where you are likely to be managing your PPC ads already. 

The benefits of YouTube TrueView Advertising

What kind of digital marketing benefits can you expect when using YouTube Ads?

It’s a trade-off

YouTube Ads can be a win-win for you as well as for the consumer. This is because viewers are more likely see videos they are interested in as they are targeted to who they are and what they are interested in. As an advertiser, you can get more views from people who more likely to be interested in your ads.

As well as this, TrueView Advertising allows you to choose the price you are willing to pay for clicks. This allows you target with an additional level of control on how much you are willing to pay to reach them.

Extended reach

YouTube has over 1 billions users, but TrueView Ads allow you to reach a larger number of people as the ads can also appear on other publishers’ sites in the display network. This way you can combine the power of the logged in YouTube data with the further reach of a network beyond YouTube.

Customised video

With TrueView Ad videos you have the choice between different formats. You have the freedom to run short videos as well as long videos (more than 30 seconds). In terms of messaging, you could decide to show customers testimonials, branding messages or a video showing your product in action. In addition TrueView Ads are opt-in, which means that you aren’t restricted by time limits, so you can take the time to tell your story if you know your message will be compelling for your audience.

Earned conversions are ‘free’

The user doesn’t need to watch the entire video or click on an ad to convert. How does that work? If you make a strong first impression with your ad your message will stay in the mind of your viewers whether they continue to watch your ad or not. This might result in the user coming back in the following days to visit your website and then converting. This conversion isn’t charged as the user stopped watching before the 30 seconds but convert later. Thus, it is ‘free’ marketing.

Measure your success

With YouTube Ads you can track views, budget and cost. You can also find out about your viewers and tell which video attracts the most views and for how long. It also gives you the ability to compare your ads and find out which part of an ad sees a loss of viewer interest.

Our YouTube services

With YouTube Ads there are two principal advert formats available and here at Summon we can help you choose:

TrueView In Stream Ads

• Videos play before, during or at the end of a YouTube video.
• Possibility for user to skip ad after five seconds.
• Ads can appear on watch YouTube and on video on partner site.
• You are charged when the user watches more than 30 seconds or watches the whole video (charge on a cost-per-view basis).
• Viewer can click on the link to your website at no extra cost.
• The average cost per view can vary from 3p to 10p.
• This format allows specific campaign goal such as website traffic, product and brands consideration.

TrueView In-Display or TrueView Video Discovery Ad

• Ads can appear in search results, next to a YouTube video or even on YouTube mobile home page.
• You are charged on a cost-per-view basis.
• The charge occurs when the advert is clicked to watch.
• You will not face additional charge for a click-through to the website.
• Average cost-per-view varies from 10p to 30p.
• With this format you can reach campaign goals like brand and product consideration.

In-Search Video Ads

• Appear above or to the right of regular YouTube search results.
• Like text ads in Google Search, they also require advertisers bidding on keywords.
• Might benefit advertisers who’s product, service or consumer cannot easily by identified on Google search but can be identified through the searches they make on YouTube.

At Summon, we can help you consider and choose which formats best fit your brand goals.

Our YouTube Advertising process

At Summon our process isn’t predefined, we’ll discuss your individual digital marketing and PPC goals with you to find what your brand is looking to achieve. This way, we can align our digital marketing management with your unique goals and aims. 

We’ll make sure your YouTube TrueView Advertising campaign is fully optimised and will increase not only your brand awareness but also your return on investment (ROI).

We’ll also make sure you can track your performance and successes by regularly sending you clear reports that will highlight the strengths and weaknesses of your YouTube PPC campaign.

Why work with us?

Why choose Summon for your YouTube TrueView marketing campaign?

Our digital marketing agency have strong experience with YouTube Ads. In previous jobs we have worked on the first ever 1 million paid views campaign ever run in the UK (for Durex). We also worked on the Superdrug skippable ad which playfully encouraged viewers to skip, widely recognised as being ground-breaking for the medium at the time.

Speak to one of our London based team members to find out how we can help you explore new possibilities for your brand.

Reasons customers come to Summon for YouTube Ads:

  • Strong Experience
  • Rigorous Testing
  • Advice on Ad Formats
  • Help with Content/Messaging

Contact us to see how we can help you or call 0203 918 6091

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