YouTube Ads
Reach more users with TrueView advertising
YouTube is the second largest search engine today as a result of having more than 1 billion users. Since it was founded, we’ve seen more and more consumers turning to YouTube rather than traditional media outlets for their casual media consumption. Also, unlike traditional media, you as an advertiser have a greater knowledge of these user’s interests and demographics. This makes YouTube very powerful, so YouTube Ads should be considered a very important weapon in your digital media armoury.
When you watch content on YouTube, you’ll often see a PPC ad displayed before or during the content. This is called YouTube TrueView Advertising. TrueView Ads are a video advertising skippable format, allowing you to skip the ad after viewing for 5 seconds. As a result, people who have continued to watch can be considered more qualified than those viewing ads on TV (TV Ads are moving towards more targeting through digital on-demand).
YouTube Ads can either be played at the beginning of a video, during a long video or even in the search result and the side-bar. You can access these ads through the Google Ads platform, where you are likely to be managing your PPC ads already.
What kind of digital marketing benefits can you expect when using YouTube Ads?
With YouTube Ads there are two principal advert formats available and here at Summon we can help you choose:
At Summon our process isn’t predefined, we’ll discuss your individual digital marketing and PPC goals with you to find what your brand is looking to achieve. This way, we can align our digital marketing management with your unique goals and aims.
We’ll make sure your YouTube TrueView Advertising campaign is fully optimised and will increase not only your brand awareness but also your return on investment (ROI).
We’ll also make sure you can track your performance and successes by regularly sending you clear reports that will highlight the strengths and weaknesses of your YouTube PPC campaign.
Why choose Summon for your YouTube TrueView marketing campaign?
Our digital marketing agency have strong experience with YouTube Ads. In previous jobs we have worked on the first ever 1 million paid views campaign ever run in the UK (for Durex). We also worked on the Superdrug skippable ad which playfully encouraged viewers to skip, widely recognised as being ground-breaking for the medium at the time.
Speak to one of our London based team members to find out how we can help you explore new possibilities for your brand.
Contact us to see how we can help you or call 0203 918 6091