Call 02039186091
Call 02039186091

YouTube Ads

Home> PPC Services> YouTube Ads

YouTube Ads

Home> PPC Services> YouTube Ads

TrueView Ads | YouTube Advertising Agency London

What is YouTube TrueView Advertising?

YouTube is the second largest search engine today as a result of having more than 1 billion users. Since it was founded, we’ve seen more and more consumers turning to YouTube rather than traditional media outlets for their casual media consumption. Also, unlike traditional media, you as an advertiser have a greater knowledge of these user’s interests and demographics. This makes YouTube very powerful, so YouTube Ads should be considered a very important weapon in your digital media armoury.

When you watch content on YouTube, you’ll often see an ad displayed before or during the content. This is called YouTube TrueView Advertising. TrueView Ads are a video advertising skippable format, allowing you to skip the ad after viewing for 5 seconds. As a result, people who have continued to watch can be considered more qualified than those viewing ads on TV (TV Ads are moving towards more targeting through digital on-demand).

YouTube Ads can either be played at the beginning of a video, during a long video or even in the search result and the side-bar. You can access these ads through the Google Ads platform, where you are likely to be managing your PPC ads already.

The benefits of YouTube TrueView Advertising

Using YouTube Ads can deliver a number of benefits for your brand:

The benefits of YouTube TrueView Advertising

Using YouTube Ads can deliver a number of benefits for your brand:

It’s a trade-off

YouTube Ads can be a win-win for you as well as for the consumer. This is because viewers are more likely see videos they are interested in as they are targeted to who they are and what they are interested in. As an advertiser, you can get more views from people who more likely to be interested in your ads.

As well as this, TrueView Advertising allows you to choose the price you are willing to pay for clicks. This allows you target with an additional level of control on how much you are willing to pay to reach them.

Extended reach

YouTube has over 1 billions users, but TrueView Ads allow you to reach a larger number of people as the ads can also appear on other publishers’ sites in the display network. This way you can combine the power of the logged in YouTube data with the further reach of a network beyond YouTube.

Customised video

With TrueView Ad videos you have the choice between different formats. You have the freedom to run short videos as well as long videos (more than 30 seconds). In terms of messaging, you could decide to show customers testimonials, branding messages or a video showing your product in action. In addition TrueView Ads are opt-in, which means that you aren’t restricted by time limits, so you can take the time to tell your story if you know your message will be compelling for your audience.

Earned conversions are ‘free’

The user doesn’t need to watch the entire video or click on an ad to convert. How does that work? If you make a strong first impression with your ad your message will stay in the mind of your viewers whether they continue to watch your ad or not. This might result in the user coming back in the following days to visit your website and then converting. This conversion isn’t charged as the user stopped watching before the 30 seconds but convert later. Thus, it is ‘free’ marketing.

Measure your success

With YouTube Ads you can track views, budget and cost. You can also find out about your viewers and tell which video attracts the most views and for how long. It also gives you the ability to compare your ads and find out which part of an ad sees a loss of viewer interest.

Our YouTube TrueView Advertising service

With YouTube Ads there are two principal advert formats available and here at Summon we can help you choose:

TrueView In Stream Ads

• Videos play before, during or at the end of a YouTube video.
• Possibility for user to skip ad after five seconds.
• Ads can appear on watch YouTube and on video on partner site.
• You are charged when the user watches more than 30 seconds or watches the whole video (charge on a cost-per-view basis).
• Viewer can click on the link to your website at no extra cost.
• The average cost per view can vary from 3p to 10p.
• This format allows specific campaign goal such as website traffic, product and brands consideration.

TrueView In-Display or TrueView Video Discovery Ad

• Ads can appear in search results, next to a YouTube video or even on YouTube mobile home page.
• You are charged on a cost-per-view basis.
• The charge occurs when the advert is clicked to watch.
• You will not face additional charge for a click-through to the website.
• Average cost-per-view varies from 10p to 30p.
• With this format you can reach campaign goals like brand and product consideration.

In-Search Video Ads

• Appear above or to the right of regular YouTube search results.
• Like text ads in Google Search, they also require advertisers bidding on keywords.
• Might benefit advertisers who’s product, service or consumer cannot easily by identified on Google search but can be identified through the searches they make on YouTube.

At Summon, we can help you consider and choose which formats best fit your brand goals.

10
Campaigns
1000
Views
0
Subscriptions
0
Years Of Services

Our process

At Summon our process isn’t predefined, we’ll discuss your individual goals with you to find what your brand is looking to achieve.

We’ll make sure your YouTube TrueView Advertising campaign is fully optimised and will increase not only your brand awareness but also your ROI.

We’ll also make sure you can track your performance and successes by regularly sending you reports that will highlight the strengths and weaknesses of your campaign.

Why work with us?

Why choose Summon for your YouTube TrueView advertising campaign?

At Summon we have strong experience with YouTube Ads. In previous jobs we have worked on the first ever 1 million paid views campaign ever run in the UK (for Durex). We also worked on the Superdrug skippable ad which playfully encouraged viewers to skip, widely recognised as being groundbreaking for the medium at the time.

Find out how we can help you explore new possibilities for your brand.

Reasons customers come to Summon for YouTube Ads:

  • Strong Experience
  • Rigorous Testing
  • Advice on Ad Formats
  • Help with Content/Messaging

Contact us to see how we can help you or call 0203 918 6091

Leave us your info

and we will get back to you.
[recaptcha]

TESTIMONIALS

  • Great service – highly recommended

    I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.

    Mark Yemm
    Head of Special Projects, Lumo/Vertical Aeorspace
  • Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.

    Vickie Metcalfe
    Digital & Website Manager, Mark Warner
  • Summon are a true partner

    Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative

    Erinn Collier
    Co Founder & CRO, Just 3 Things
  • Very quick responses whenever I need assistance. Smart viewpoints brought to my attention which has enabled me to increase market share in the industry I operate. Highly recommended!

    Laurie MacKay
    Founder, National Mobile Bars
  • We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return

    Nigel Borg Cardona
    Owner, Chevron Air Holidays
  • Reliable & efficient service
    Paul and the team are reliable and efficient with their management, always reporting and ensuring we’re optimising on our accounts.

    Esme Rice
    Marketing Manager. The GOAT Agency
  • Top service, reliable with results.
    Always contactable, knowledgeable and positive figures speak for themselves.

    Stephen Hearn
    Marketing Manager