Search engine algorithms assess hundreds of ‘signals’ when they decide where a website will rank when someone performs an online search – and with such a colossal number of points at play, it’s unsurprising to learn that many of these are deeply technical, ‘behind-the-scenes’ factors.
Whichever kind of digital marketing campaign you’re putting into action, it’s essential that it’s built on the right foundations – and technical SEO is exactly that; ensuring that your site is free from any potential barriers – and ticks every box that search engines decide makes a high-quality website.
Although the concept of technical SEO might sound like you’re jumping through hoops for Google, Bing and other search engines, it’s important to understand how these companies decide what makes a good webpage – and that’s through user behaviour. The large search engines can see how we browse, what we like, what we don’t, and countless other factors that indicate what makes an outstanding website. Technical SEO makes sure the most important site factors are in place, creating an excellent browsing experience.
Unsurprisingly, technical SEO is a complex area, addressing time-consuming issues, including:
…and many, many more! At Summon, we tackle these issues every day; we know what the big search engines want to see – and we’ve got experience making it happen for companies of all sizes.
We know that technical SEO forms the foundation that other digital marketing efforts can be built on – but which benefits should you see directly from technical SEO work?
When tackling technical SEO projects, we always begin with a detailed audit that explores a vast range of technical fundamentals – as well as a host of on-page and off-page factors that can impact your site’s performance.
We’re always happy to feed this information back so that your in-house team can make the adjustments that may be required – but equally, we’re always happy to help you make the necessary adjustment or performance improvements.
Our audit process is prescriptive and designed to leave no area unexplored. We use a range of specialist programs that help us delve deeper than many other companies may find possible – and the result is an extensive report, detailing everything that’s supporting your digital marketing strategy – and anything that might warrant some improvement.
At Summon, we’re convinced our technical SEO eye for detail is unsurpassed. We’ve been behind the scenes of SEO from the very beginnings of the biggest search engines – and we’ve seen them develop their algorithms into what they are today.
We’ll never just create a technical report and hand it over with no explanation. We know what search engines want to see – and we’ll distill it all down into easily understood, plain-English explanations that are designed to inform and benefit your company. What’s more – we can explain how the findings of a technical SEO audit can grow into amazing opportunities for your business.
Great service – highly recommended
I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.
Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.
Summon are a true partner
Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative
Very quick responses whenever I need assistance. Smart viewpoints brought to my attention which has enabled me to increase market share in the industry I operate. Highly recommended!
We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return
Reliable & efficient service
Paul and the team are reliable and efficient with their management, always reporting and ensuring we’re optimising on our accounts.
Top service, reliable with results.
Always contactable, knowledgeable and positive figures speak for themselves.