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Technical SEO

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Technical SEO

Use technical SEO to make your business highly visible

Technical / On-Page SEO Services London

What is technical SEO?

When considering your technical SEO strategy – it’s important to remember that search engine algorithms assess hundreds of ‘signals’. They do this to decide where a website will rank when someone performs an online search. With such a colossal number of points at play, it’s unsurprising to learn that many of these are deeply technical, ‘behind-the-scenes’ factors.

Whichever kind of digital marketing campaign you’re putting into action, it’s essential that it’s built on the right foundation. Technical SEO is exactly that. It ensures that your site is free from any potential barriers – and ticks every box that search engines decide makes a high-quality website.

Although the concept of technical SEO might sound like you’re jumping through hoops for Google, Bing and other search engines. It’s important to understand how companies decide what makes a good webpage – and that’s through user behaviour. The large search engines can see how we browse, what we like, what we don’t, and other factors that indicate what makes an outstanding website. Technical SEO makes sure the most important site factors are in place, therefore creating an excellent browsing experience.

Unsurprisingly, technical SEO is a complex area, addressing time-consuming issues, including:

  • How your website is structured and mapped out for search engines to explore.
  • The structure of the links – both internally and to other sites.
  • Page and website load speeds.

…and many more! At Summon, we tackle these issues daily while managing technical SEO for our clients. We know what the big search engines want to see and we’ve got experience making it happen for companies of all sizes.

What are the benefits of technical SEO?

We know that technical SEO forms the foundation that other digital marketing efforts can be built on. But, which benefits should you see directly from technical SEO work?

Improved search engine rankings

Unsurprisingly, ticking the boxes that search engines look for when they crawl your site means the boxes are also ticked at their end. As part of a wider SEO campaign, they stand to increase your search engine results page (SERP) position for the keywords you hope to be ranked for.

Increased conversions

Technical SEO is based on how people browse and respond to websites. Therefore, making sure you meet the technical requirements that search engines want, actually improves your sites user experience. When the technical aspects are right, you can expect to see fewer people leaving your site without taking action after clicking though. You’ll notice greater numbers of people converting.

Technical improvements that result in improved user experience begins an important upward spiral. Once search engines recognise the improved user engagements – they will continue to rank your page higher.

Reduced chances of search engine penalties

Google and other large search engines rarely surprise digital marketing agencies with their algorithm changes – instead, they tend to close the loopholes and interesting exploits that can be levered to artificially improve your SERP ranking.

As such, the fundamentals that underpin technical SEO are about as solid a marketing strategy as you’ll possibly find. There are no real tricks here – just proven approaches that work for search engines and people alike. The result? No unexpected tumbles down the SERP when algorithms change.

Why work with us?

What are the key service that our London team can provide when it comes to the technical side of SEO?

Content audits

We’ll check to make sure your content meets the highest standards and is in line with all your digital marketing plans. Content should be structured correctly and written in a natural way that includes the right density of keywords.

Backlink analysis

When great sites link to you, the benefits are huge but obviously manipulated. Poor quality or malicious links can greatly damage your site’s rank. We’ll make sure your backlink profile follows best practice and forms a strong foundation.

Multi-device compatibility

There are hundreds, if not thousands of devices that users could access your site on. We’ll make sure your site accounts for multiple devices, ensuring search engines find no gaps.

Crawl optimisation and internal linking

The programs that search engines use to explore and index your site can be aided by a conventional layout. Also, well-considered internal links could be used to connect relevant pages. We’ll help you get this design exactly right.

Site migrations

Large scale changes to a website can represent a dangerous time. Also, if it’s not done correctly, could cause traffic loss and reduced visibility. We’ll help you plan and manage site migrations, and identify areas that can become exciting opportunities for improvement.

Gap analysis

When it comes to technical SEO services – what you’re not doing is an important part of the picture. When we understand which gaps might apply to your site, we can help put together strategies that will fill them in a positive way.

Server configuration

We’ll look at how your server is configured to make sure no issues have occurred during set-up or are causing on-going performance issues.

Although this list covers a number of our technical SEO services, our full audits include an enormous range of services that leave nothing to chance. If you’re keen to make sure your site is the best it can be, we’d love to discuss what else we can offer.

Our process

When tackling technical SEO projects, we begin with a detailed audit that explores a range of technical fundamentals – as well as a host of on-page and off-page factors. Both of these can impact your site’s performance.

We’re always happy to feed this information back to your in-house team. As a result, they can make adjustments that may be required. Equally, we’re happy to make the adjustment & performance improvements.

Our audit process is designed to leave no area unexplored. We use a range of specialist programs that help us delve deep. As a result, you’ll have an extensive report, detailing everything that’s supporting your digital marketing strategy – and anything that needs improving. 

Why work with us?

At Summon, we’re convinced our technical SEO eye for detail is unsurpassed. We’ve been behind the scenes of SEO from the very beginning of the biggest search engines. This means we’ve seen them develop their algorithms into what they are today.

When working with our London agency, you’ll never be handed a report no explanation. We know what search engines want to see – and we’ll relay it back to you in clear terms. What’s more – we can explain how the findings of a technical SEO audit can grow into amazing opportunities and market-leading results for your business. 

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    • Great service – highly recommended

      I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.

      Mark Yemm
      Head of Special Projects, Lumo/Vertical Aeorspace
    • Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.

      Vickie Metcalfe
      Digital & Website Manager, Mark Warner
    • Summon are a true partner

      Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative

      Erinn Collier
      Co Founder & CRO, Just 3 Things
    • Very quick responses whenever I need assistance. Smart viewpoints brought to my attention which has enabled me to increase market share in the industry I operate. Highly recommended!

      Laurie MacKay
      Founder, National Mobile Bars
    • We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return

      Nigel Borg Cardona
      Owner, Chevron Air Holidays