Use technical SEO to make your business highly visible
When considering your technical SEO strategy – it’s important to remember that search engine algorithms assess hundreds of ‘signals’. They do this to decide where a website will rank when someone performs an online search. With such a colossal number of points at play, it’s unsurprising to learn that many of these are deeply technical, ‘behind-the-scenes’ factors.
Whichever kind of digital marketing campaign you’re putting into action, it’s essential that it’s built on the right foundation. Technical SEO is exactly that. It ensures that your site is free from any potential barriers – and ticks every box that search engines decide makes a high-quality website.
Although the concept of technical SEO might sound like you’re jumping through hoops for Google, Bing and other search engines. It’s important to understand how companies decide what makes a good webpage – and that’s through user behaviour. The large search engines can see how we browse, what we like, what we don’t, and other factors that indicate what makes an outstanding website. Technical SEO makes sure the most important site factors are in place, therefore creating an excellent browsing experience.
Unsurprisingly, technical SEO is a complex area, addressing time-consuming issues, including:
…and many more! At Summon, we tackle these issues daily while managing technical SEO for our clients. We know what the big search engines want to see and we’ve got experience making it happen for companies of all sizes.
We know that technical SEO forms the foundation that other digital marketing efforts can be built on. But, which benefits should you see directly from technical SEO work?
What are the key service that our London team can provide when it comes to the technical side of SEO?
When tackling technical SEO projects, we begin with a detailed audit that explores a range of technical fundamentals – as well as a host of on-page and off-page factors. Both of these can impact your site’s performance.
We’re always happy to feed this information back to your in-house team. As a result, they can make adjustments that may be required. Equally, we’re happy to make the adjustment & performance improvements.
Our audit process is designed to leave no area unexplored. We use a range of specialist programs that help us delve deep. As a result, you’ll have an extensive report, detailing everything that’s supporting your digital marketing strategy – and anything that needs improving.
At Summon, we’re convinced our technical SEO eye for detail is unsurpassed. We’ve been behind the scenes of SEO from the very beginning of the biggest search engines. This means we’ve seen them develop their algorithms into what they are today.
When working with our London agency, you’ll never be handed a report no explanation. We know what search engines want to see – and we’ll relay it back to you in clear terms. What’s more – we can explain how the findings of a technical SEO audit can grow into amazing opportunities and market-leading results for your business.