Search engine algorithms assess hundreds of ‘signals’ when they decide where a website will rank when someone performs an online search – and with such a colossal number of points at play, it’s unsurprising to learn that many of these are deeply technical, ‘behind-the-scenes’ factors.
Whichever kind of digital marketing campaign you’re putting into action, it’s essential that it’s built on the right foundations – and technical SEO is exactly that; ensuring that your site is free from any potential barriers – and ticks every box that search engines decide makes a high-quality website.
Although the concept of technical SEO might sound like you’re jumping through hoops for Google, Bing and other search engines, it’s important to understand how these companies decide what makes a good webpage – and that’s through user behaviour. The large search engines can see how we browse, what we like, what we don’t, and countless other factors that indicate what makes an outstanding website. Technical SEO makes sure the most important site factors are in place, creating an excellent browsing experience.
Unsurprisingly, technical SEO is a complex area, addressing time-consuming issues, including:
…and many, many more! At Summon, we tackle these issues every day; we know what the big search engines want to see – and we’ve got experience making it happen for companies of all sizes.
We know that technical SEO forms the foundation that other digital marketing efforts can be built on – but which benefits should you see directly from technical SEO work?
When tackling technical SEO projects, we always begin with a detailed audit that explores a vast range of technical fundamentals – as well as a host of on-page and off-page factors that can impact your site’s performance.
We’re always happy to feed this information back so that your in-house team can make the adjustments that may be required – but equally, we’re always happy to help you make the necessary adjustment or performance improvements.
Our audit process is prescriptive and designed to leave no area unexplored. We use a range of specialist programs that help us delve deeper than many other companies may find possible – and the result is an extensive report, detailing everything that’s supporting your digital marketing strategy – and anything that might warrant some improvement.
At Summon, we’re convinced our technical SEO eye for detail is unsurpassed. We’ve been behind the scenes of SEO from the very beginnings of the biggest search engines – and we’ve seen them develop their algorithms into what they are today.
We’ll never just create a technical report and hand it over with no explanation. We know what search engines want to see – and we’ll distill it all down into easily understood, plain-English explanations that are designed to inform and benefit your company. What’s more – we can explain how the findings of a technical SEO audit can grow into amazing opportunities for your business.