Matthew
SEO Lead

Matthew

Articles by Matthew on the Summon blog.

Articles by Matthew

Photographer on a mountain peak above the cloudsPaid social

How to Create a Social Media Content Calendar for Your Travel Brand

30 March 2026 · Matthew
Aerial view of stunning mountain landscape travel destinationSEO

How to Do a Content Gap Analysis for Travel SEO and Win More Organic Bookings

5 March 2026 · Matthew
Neon lanterns in a narrow street at night in JapanPaid social

5 Ways Tour Operators Can Repurpose Content for Instagram

10 February 2026 · Matthew
Petra Jordan rose city ancient Nabataean ruins iconic landmarkPPC

How PPC and Content Marketing Work Hand-in-Hand for Tour Operators

9 February 2026 · Matthew
Aerial view of stunning mountain landscape travel destinationDigital marketing

How to Create a Content Marketing Strategy for Tour Operators

21 January 2026 · Matthew
Cobbled old town street with timber-framed houses and flowersSEO

Top 7 Keyword Research Tools for Travel SEO and PPC

4 December 2025 · Matthew
Christ the Redeemer Rio de Janeiro Brazil iconic landmarkDigital marketing

The 7 Best Content Marketing Tools for Travel Brands

24 November 2025 · Matthew
Rock climber on a sea cliff above limestone islandsSEO

How to Use PPC Data to Supercharge Your Travel Link-Building Strategy

14 November 2025 · Matthew
Statue of Liberty New York USA iconic landmarkDigital marketing

What is Content Syndication and How Can Tour Operators Use It?

23 October 2025 · Matthew
Iguazu Falls Argentina Brazil iconic natural wonderDigital marketing

Digital Marketing Tactics to Shorten the Sales Cycle for Travel Companies

11 August 2025 · Matthew
Santorini white houses on hillside Greece travel destinationSEO

SEO Strategies That Still Drive Organic Traffic for Travel Websites

5 April 2024 · Matthew
Rocky coastline with blue ocean travel destinationDigital marketing

How to Use Search Intent to Build a Travel Content Marketing Strategy

24 February 2021 · Matthew
Rome bridge and architecture classic travel destination ItalySEO

How to Write a Meta Description for Your Travel Website

9 February 2021 · Matthew
Map, field notes, camera and rucksack laid out for trip planningDigital marketing

7 Ways Tour Operators Can Maximise Their Content Marketing Budget

25 January 2021 · Matthew
Vibrant bougainvillea flowers with ocean view holidaySEO

How to Optimise Your Google My Business Profile for Travel Businesses

20 January 2021 · Matthew
Coastal town on cliffs overlooking ocean travel destinationSEO

Yoast SEO: A Beginner’s Guide for Travel Websites

19 January 2021 · Matthew
Mediterranean architecture travel destination holidaySEO

Google’s Knowledge Graph: What It Means for Travel Brands

6 January 2021 · Matthew
Coastal town with buildings overlooking the ocean travelSEO

SEO Trends Travel Companies Need to Watch

15 December 2020 · Matthew
Scenic mountain lake village at dusk travel destinationDigital marketing

How a Content Audit Can Help Grow Your Travel Business

16 October 2020 · Matthew
Wooden boat on a turquoise mountain lakeMeasurement

Google Analytics 4: A Guide for Travel Businesses

15 October 2020 · Matthew
Rocky coastline with blue ocean travel destinationSEO

Top SEO Link Building Strategies for Travel Websites

5 October 2020 · Matthew
Jagged limestone islands in calm blue oceanSEO

Outbound Links and How They Affect SEO for Travel Websites

17 September 2020 · Matthew
Road mapDigital marketing

How to Create a Content Marketing Roadmap for Your Travel Brand

1 September 2020 · Matthew
Coastal town on cliffs overlooking ocean travel destinationSEO

Google’s Rich Results Test: What Travel Websites Need to Know

10 July 2020 · Matthew
Santorini white houses on hillside Greece travel destinationDigital marketing

8 Ways to Improve Your Content Marketing as a Tour Operator

18 April 2020 · Matthew
Rock climber on a sea cliff above limestone islandsSEO

How Tour Operators Can Use PPC and SEO Together for Maximum Results

7 March 2020 · Matthew
Mediterranean architecture travel destination holidaySEO

What Are Backlinks and How Can Tour Operators Use Them for SEO?

23 December 2019 · Matthew
Swiss alpine lake with travel destination scenerySEO

How to Choose an SEO Agency for Your Travel Business

1 April 2019 · Matthew