Pinterest often gets overlooked by travel advertisers focused on Google and Meta — but for certain travel businesses, particularly those with strong visual products and audiences who skew female or who are in early travel inspiration mode, Pinterest advertising deserves serious consideration. The platform’s search-discovery model and its association with future-planning make it a natural...

Google Ads and Facebook Ads are the two dominant PPC channels for travel brands, and they do fundamentally different things. Google captures demand — prospective customers who are actively searching for what you offer. Facebook creates demand — reaching people who aren’t yet searching but can be persuaded to start. The right channel for your...

Return on ad spend (ROAS) is one of the most useful metrics available to travel advertisers, but also one of the most frequently misapplied. For tour operators and travel companies where average booking values are high but the path from ad click to confirmed booking can span months, using ROAS correctly — rather than as...

Every travel brand faces the same question about social media: how much to invest in organic activity versus paid social advertising. The honest answer is that for most tour operators and activity providers, the question shouldn’t be either/or. Organic and paid social serve different purposes and work best when they’re running alongside each other. Here’s...

Travel has one of the longest consideration cycles of any consumer purchase. Someone searching “Safari holidays Tanzania” in January might not book until April, May, or later. In the weeks and months between that first search and a confirmed booking, they’re browsing dozens of operators, reading reviews, downloading itineraries, and comparing prices. A lead capture...

In travel PPC, your click-through rate (CTR) is one of the clearest signals of whether your ads are resonating with the right travellers. A low CTR doesn’t just mean fewer clicks – it drags down your Quality Score, inflates your cost per click, and ultimately makes every booking more expensive to acquire. For tour operators...

If you haven’t already – now would be a great time to optimise your PPC campaigns for voice search. It’s not exactly new anymore, but voice search has become much more popular over the past few years – which makes sense because it is a faster way for users to search. Users can search verbally...

Previously known as DoubleClick Search, Search Ads 360 (SA360) is Google’s search management platform – designed to make it easier for businesses to manage their PPC campaigns across multiple media channels, ad accounts and search engines. There are a variety of benefits you’ll notice when using Search Ads 360. When used effectively it will improve...

Amazon PPC advertising has become a powerful marketing tool for many businesses. If you want to drive more sales for your product – you can run ads to appear at the top of Amazon search results and reach out to your target customer when they search. Having your ad displayed on page one is just...

Why do PPC ad formats matter? Tour operators have more PPC ad format options available to them than most industries realise – and choosing the wrong format for the wrong objective is one of the most common reasons travel campaigns underperform. A remarketing campaign for past site visitors has very different format needs to a...