Olympic Holidays – +112% Generic YOY Revenue
Rebuilding PPC to Drive Record Revenue for a Specialist Mediterranean Holiday Operator
PPC Growth for Olympic Holidays
Olympic Holidays is a family-owned specialist travel company with over 60 years of experience arranging holidays to Greece, the Greek islands, Cyprus, and the Mediterranean.
When Olympic Holidays came to us, their PPC campaigns had been underperforming against previous years. The competitive landscape had intensified, buying behaviour had shifted, and existing campaign structures were no longer delivering the returns the business needed. Our brief was to rebuild their accounts from the ground up.
Our Approach
We rebuilt the campaign architecture around the core commercial search territory - ensuring Olympic Holidays dominated the moments that matter most. Smart bidding strategies were paired with enhanced conversion tracking to give Google’s systems the quality signals needed to find the right customers at scale.
We developed bespoke reporting and analysis tools that unlocked deeper campaign insight than standard dashboards allow - giving us the confidence to make faster, better-informed optimisation decisions throughout the year. We also identified and tested new messaging angles that directly challenged competitor positioning, delivering an immediate performance uplift.
Challenges & Results
When demand signals softened early in the campaign, we took a disciplined approach - conserving budget and activating spend only when buying intent clearly returned. This protected returns and positioned the campaign for its strongest period.
The Results
The revamped strategy exceeded every target set at the outset of the campaign:
- PPC revenue +18.9% above target
- Conversions +36% above target
- Generic PPC revenue +112% year-on-year
- Search CTR outperforming target by +58%
This campaign was recognised as a finalist in the 2025 Travel Marketing Awards - Best Use of Search category.
