Founder and Managing Director
Paul Henderson
Articles by Paul Henderson on the Summon blog.
Articles by Paul
Digital marketing
PPC
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Summon Digital is now Summon
PPCHow to create a PPC strategy in the travel industry
Digital marketingThe UK Package Holiday Market Is Consolidating
MeasurementDigital Marketing Attribution Models Explained for Tour Operators
Digital marketingUK Holiday Search: Winners and Losers as the Middle East Conflict Reshapes Demand
MeasurementGoogle Looker Studio for Travel Marketers: A Practical Guide
Digital marketingHow to Define a Brand Voice That Builds Trust and Drives Bookings for Your Tour Business
PPCWhich Google Ads Tools Should Travel Companies Be Using?
MeasurementWhy First-Party Data Is the Competitive Edge Travel Brands Can’t Ignore
PPCWhy the Best Travel PPC Campaigns Are Still Run by Humans, Not Algorithms
PPCDeveloping a PPC Strategy for Your Travel Business
PPCDoes Your Travel Business Need a Google Ads Audit?
PPCHow to Use Negative Keywords to Stop Wasting Budget on the Wrong Travellers
PPCHow to Choose the Right PPC Agency for Your Travel Business
Paid socialHow to Successfully Advertise on LinkedIn as a Travel Brand
Paid socialCreating a Winning Social Media Marketing Strategy for Travel Brands
Digital marketing7 Must-Have Digital Marketing Tools for Tour Operators and Travel Brands
PPCHow to Manage Your Google Ads Budget as a Tour Operator
PPCHow to Drive Performance Max Success for Your Travel Business
PPCThe Most Costly Google Ads Mistakes Tour Operators Make
PPCThe Best PPC Automation Tools for Travel Brands to Scale Campaigns and Cut Wasted Spend
Paid socialThe Best Social Media Marketing Tools for Travel Companies
PPCThe Marketing Funnel and How Tour Operators Should Use It in PPC
PPC5 Google Ads Areas Every Tour Operator Must Optimise
Paid socialHow Paid Search and Paid Social Work Together for Tour Operators
CROSimple Ways Tour Operators Can Boost Audience Engagement on Their Website
PPCWhat is the Best PPC Bidding Strategy for Tour Operators?
CROHow to Create a CRO Strategy for Your Travel Website
MeasurementHow to Use First-Party Data to Lower Your Cost Per Booking and Outperform Competitors
PPCPPC Automation for Travel: How to Use It Safely Without Losing Control of Your Campaigns
PPCHow to Create a PPC Campaign Structure for Tour Operators
PPCHow to Build a Successful Call-Only PPC Campaign for Travel Bookings
Digital marketingHow to Choose a Digital Marketing Agency for Your Travel Business
PPC6 PPC KPIs Every Tour Operator Should Be Tracking
PPCHow to Personalise Your PPC Strategy for Different Types of Traveller
MeasurementHow Travel Brands Can Prepare for the Loss of Third-Party Cookies
Digital marketingContent KPIs Tour Operators Should Track at Every Stage of the Funnel
SEOBlogger Outreach for Travel Brands: What It Is and How to Use It
Digital marketing