The UK Package Holiday Market Is Consolidating

All data in this report is drawn from the UK Civil Aviation Authority’s published ATOL renewal datasets. The CAA historic combined authorisation report covers renewal cycles from 2009 to March 2025. Operator counts and authorised passenger numbers reflect the state of the register at each renewal point. Size band analysis uses authorised passenger numbers as filed with the CAA. The 2009 to 2012 datasets contain top-250 operators only and are excluded from operator-count and concentration analysis. All figures from 2013 onwards use full operator datasets.

What the headline figure misses

Every six months, the UK Civil Aviation Authority publishes ATOL renewal figures. Every six months, trade press runs the headline number. This report pulls thirteen years of that data together on a corporate group basis to show where the growth has actually gone.

We pulled every CAA dataset from 2013 to March 2026, covering 14 renewal points and every licensed ATOL operator in the UK. The picture that emerges contradicts the boom narrative.

  • 55% more total capacity 2013 vs March 2026
  • 32% fewer operators 2013 vs March 2026
  • 84% of capacity held by top 10 corporate groups
  • 51% fewer micro-operators under 1,000 pax

The record capacity headline is real. But 84% of it sits with 10 corporate groups. The other 1,518 operators share the remaining 19%. This report tracks how that happened and what it means for independent operators competing in a consolidating market.

The Data

Total capacity vs operator count, 2013 to March 2026

Total authorised passenger capacity has grown 55% since 2013, reaching 35 million in March 2026. Over the same period, the number of licensed operators has fallen from 2,252 to 1,528, a 32% decline. More capacity is being controlled by fewer businesses.

Total capacity vs operator count 2013 to 2026 - bar and line chart
Data: UK Civil Aviation Authority ATOL renewal datasets, 2013 to 2026

The 2021 trough reflects COVID-19 disruption. The recovery from 2022 onwards has been rapid in capacity terms but the operator count has not recovered to pre-pandemic levels, and was already in structural decline before 2020.

Where the Growth Is Going

Share of total ATOL capacity held by the top 10 corporate groups

In 2013, the top 10 corporate groups controlled 53% of all authorised ATOL capacity. By March 2026 that figure had risen to 84%. The post-COVID recovery in total capacity has been driven almost entirely by large operators expanding their licensed numbers. The independent operator base has not been part of that recovery.

Share of total ATOL capacity held by top 10 corporate groups 2013 to 2026 - line chart
Data: UK Civil Aviation Authority ATOL renewal datasets, 2013 to 2026

Top 10 concentration by renewal year

Top 10 concentration by renewal year table

Note: All concentration figures are calculated on a corporate group basis, consolidating licences held by the same parent company (for example, TUI UK and Marella Cruises are counted as one group; easyJet Holidays and easyJet Airline as another). 2013 to 2025 data is drawn from the CAA historic combined authorisation report using the March renewal round throughout. The CAA runs two renewal rounds per year; September is the larger, covering approximately two thirds of operators. March figures are used consistently across the series to ensure like-for-like comparison. 2026 data is drawn from the CAA quarterly authorised passenger numbers dataset, using public sales across the four most recent quarters per operator, and covers both renewal cohorts.

The Long Tail Is Shrinking

Operators by size band: 2013 vs March 2026

The most significant structural change is at the bottom of the market. Micro-operators, businesses licensed for fewer than 1,000 passengers per year, have declined 51% since 2013, from 1,464 to 711. These are niche specialists, homeworkers, and independent operators. The reasons vary: some have exited the market, some have restructured and now trade under accredited body licences, and some have grown past the 1,000 passenger threshold. The 1,000 to 10,000 passenger band is the only size category to have grown since 2013, suggesting meaningful graduation upward. But the net contraction at the bottom of the market is real and structural.

The economics of holding a licence at this scale have also deteriorated. While the ATOL Protection Contribution has remained at £2.50 per passenger since 2009, the surrounding compliance burden has grown considerably. The ATOL Reporting Accountant requirement, quarterly APC returns, bonding requirements, and the 2012 Package Travel Directive reforms all added cost and administrative overhead that falls disproportionately on smaller operators. For a business carrying 300 to 500 passengers a year, total compliance costs can run to several thousand pounds annually. At that level, trading under an accredited body licence becomes the rational commercial choice.

Operators by size band 2013 vs March 2026 table

1K TO 10K: THE EXCEPTION
The 1k to 10k band is up 13% since 2013 and is the only size category to have grown over the period. This is partly graduation from below: operators that started in the micro band and scaled past the 1,000 passenger threshold. The niche market is not disappearing. It is consolidating around its survivors. What remains in this band is a more professional, more resilient cohort than existed a decade ago, large enough to sustain compliance costs but small enough to compete on specialism rather than volume.

What This Means

The consolidation is structural, not cyclical

The operator count was already declining before COVID. The pandemic accelerated an existing trend. The post-2022 capacity recovery has been driven by large operators and scalable OTAs expanding their licensed numbers. The independent operator base has not been part of that recovery.

Record capacity does not mean a healthy market for everyone

When the trade press reports record ATOL capacity, they are accurately describing total licensed passenger numbers. What that figure does not convey is that 84% of those numbers sit with 10 corporate groups. The record is real. Where it sits is not being reported.

The mid-tier is the most exposed segment

Operators in the 50,000 to 200,000 passenger band have declined 37% since 2013. Too large to rely on niche specialism alone, too small to match the marketing budgets of the top 10. It is the hardest position in the market to hold.

Five Recommendations for Independent Operators

The operators surviving consolidation are not competing on the same terms as the top 10. They are competing differently. Five things that make the difference.

01 — Stop bidding on terms you cannot win
Generic destination terms like “holidays to Spain” or “cheap package holidays” are increasingly owned by operators with nine-figure media budgets. The cost-per-click is rising and the conversion economics do not work for an independent operator. Redirect that budget.

02 — Own the search intent your competitors ignore
Specific itineraries, departure points, niche destinations, travel types. A specialist operator with a well-structured account can dominate the terms that Jet2 and TUI’s broad campaigns miss. That is where independent margin lives.

03 — Build direct audience before you need it
Consolidation makes price comparison harder and direct relationships more valuable. Email lists, repeat booker programmes, and social audiences are increasingly the difference between operators who survive a slow season and those who do not.

04 — Use your specialism as a marketing asset
The large operators compete on price, breadth, and brand. Independent operators compete on depth and expertise. That specialism needs to be visible in content, in search, in how the brand presents itself. Not buried in a generic site structure.

05 — Track the right metrics
An operator competing on niche terms with higher intent should expect different conversion rates and different CPAs than a volume-led account. Benchmarking against industry averages built on large operator data will always make independent performance look worse than it is.

Download the full Summon ATOL Market Report April 2026 (PDF)