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Vertical Aerospace

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Vertical Aerospace "Launch" Campaign

Promoting a unique VTOL electrically powered aircraft at the cutting edge of future personal travel
Vertical Aerospace

The project

ClientVertical Aerospace LTD.
Project Date2018 - Present

It’s not every day you get to work with a company building a flying car!

We were delighted to work with Vertical Aerospace on the promotion of their new vertical take-off and landing ‘launch’ campaign. They had produced a number of launch videos and were looking to build awareness in some target segments through video views.

We identified 4 key channels:

YouTube Ads

Facebook Ads

LinkedIn Ads


Our Approach & Results

650,000+ Video Views

Across all channels, we generated over 650,000 views of the main video, plus thousands of views for the additional shorter formats. Through the paid views, the exposure generated tens of thousands of shares, leading to views that came at no extra cost.

The brand launch was covered across major publications such as Reuters, The Times, The Telegraph, Bloomberg and Wired.

We’re recognised by


  • Great service – highly recommended

    I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.

    Mark Yemm
    Head of Special Projects, Lumo/Vertical Aeorspace
  • Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.

    Vickie Metcalfe
    Digital & Website Manager, Mark Warner
  • Summon are a true partner

    Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative

    Erinn Collier
    Co Founder & CRO, Just 3 Things
  • Very quick responses whenever I need assistance. Smart viewpoints brought to my attention which has enabled me to increase market share in the industry I operate. Highly recommended!

    Laurie MacKay
    Founder, National Mobile Bars
  • We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return

    Nigel Borg Cardona
    Owner, Chevron Air Holidays
  • Reliable & efficient service
    Paul and the team are reliable and efficient with their management, always reporting and ensuring we’re optimising on our accounts.

    Esme Rice
    Marketing Manager. The GOAT Agency

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