Chevron Air Holidays, an established British holiday company headquartered in London, approached us to help them improve their results. Renowned for their expertise in offering Malta & Gozo packages for over 40 years, Chevron Air Holidays had cultivated a strong and loyal customer base, however digital performance was on a downward trajectory. Our mission was to improve sales efficiency and volume, along with broadening their customer reach through innovative digital marketing strategies to introduce new customers to the brand.
PPC Account Optimisation: We commenced by conducting an in-depth audit and restructuring of Chevron Air Holiday’s PPC (Pay-Per-Click) account. This process involved honing their strategy to concentrate on high-performing areas, while reducing efforts in less profitable segments.
Implementation of SA360: A pivotal addition was the integration of SA360 (previously known as DoubleClick Search), introducing advanced machine learning for bid management. This technology not only optimised our budget utilisation but also enabled us to dynamically respond to market competition. This shift marked a significant increase in revenue generation.
Enhanced Digital Reach through YouTube and Programmatic Display Ads: To further drive brand awareness, we implemented a robust campaign using YouTube Ads and Programmatic Display Advertising. These platforms were crucial in reaching our target demographics, effectively introducing them to Chevron Air Holidays’ offerings.
Great service – highly recommended
I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.
Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.
Summon are a true partner
Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative
Very quick responses whenever I need assistance. Smart viewpoints brought to my attention which has enabled me to increase market share in the industry I operate. Highly recommended!
We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return
Reliable & efficient service
Paul and the team are reliable and efficient with their management, always reporting and ensuring we’re optimising on our accounts.