Google Charity Grants
Advertise on Google Ads with no click cost
Are you a non-profit organisation or a charity? If the answer is yes, then Google Charity Grants can be the right program for you.
The Google Ad Grant is a scheme that Google offers to non-profit organisations and charities. It allows you to advertise on Google Ads at no click cost. This means that instead of paying a fee each month, Google will give you $10,000 per month to spend on AdWords (a daily budget set to $329). Although the grant is in US Dollars, it is also available to use on Google Ads in the UK.
At Summon, we can help your manage your grants in the right way. Our knowledge and experience will help your charity or organisation make the most out of their Google Charity Grant.
Google Charity Grants are one of the lesser-known benefits that Google offers charities. Charities can use this scheme for different objectives, below we list some of the main advantages of the programme:
You know more about Summon and what we do, the question is how would that apply to your organisation?
Our process will be to focus on you and your cause. By understanding your organisation and your goal, we will be able to create a picture of you as well as your target audience.
At Summon Digital we’ll not only be working behind the scenes to make the technical and on-page adjustments that will create the perfect underpinnings to your account, but also throughout the process you will receive fully customised reports that display the critical metrics concerning the goals and indicators that we’ll establish together.
Since January 2018 Google made some significant changes to Google Grants:
At Summon, our experienced PPC team will make sure your charity doesn’t break the new guidelines and avoid the suspension of your account.
We have substantial experience with charities to help them get the most out of their Google Grant account. Proper management of grants has come into sharp focus following the changes to Google’s rules for these accounts. The good news is we have lots of experience in this area and are more than happy to help.
We’ll take the time to really understand what success looks like for your charity and we’ll put the hard work in to ensure we deliver that for you through your Google Charity Grant.
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