Google Charity Grants
Advertise on Google Ads with no click cost
Are you a non-profit organisation or a charity? If the answer is yes, then Google Charity Grants can be the right program for you.
The Google Ad Grant is a scheme that Google offers to non-profit organisations and charities. It allows you to advertise on Google Ads at no click cost. This means that instead of paying a fee each month, Google will give you $10,000 per month to spend on AdWords (a daily budget set to $329). Although the grant is in US Dollars, it is also available to use on Google Ads in the UK.
At Summon, we can help you manage your grants in the right way. Our knowledge and experience will help your charity or organisation make the most out of their PPC ads with a Google Charity Grant.
Google Charity Grants are one of the lesser-known benefits that Google offers charities. Charities can use this scheme for different objectives, below we list some of the main advantages of the programme:
You know more about Summon and what we do, the question is how would that apply to your organisation?
Our process will be to focus on you and your cause. By understanding your organisation and your goal, we will be able to create a picture of you as well as your target audience.
At Summon Digital we’ll not only be working behind the scenes to make the technical and on-page adjustments that will create the perfect underpinnings to your account, but also throughout the process you will receive fully customised reports that display the critical metrics concerning the goals and indicators that we’ll establish together.
Since January 2018, Google made some significant changes to Google Grants:
At Summon, our experienced PPC team will make sure your charity doesn’t break the new guidelines and avoid the suspension of your account.
We have substantial experience with charities to help them get the most out of their Google Grant account. Proper management of grants has come into sharp focus following the changes to Google’s rules for these accounts. The good news is we have lots of experience in this area and are more than happy to help.
We’ll take the time to really understand what success looks like for your charity and we’ll put the hard work in to ensure we deliver that for you through your Google Charity Grant.
Great service – highly recommended
I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.
Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.
Summon are a true partner
Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative
Very quick responses whenever I need assistance. Smart viewpoints brought to my attention which has enabled me to increase market share in the industry I operate. Highly recommended!
We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return
Reliable & efficient service
Paul and the team are reliable and efficient with their management, always reporting and ensuring we’re optimising on our accounts.