You’ve probably noticed that many of the apps you use often have some advertising that accompanies the service they provide.
What you might not realise is this kind of mobile app advertising was worth around £80 billion pounds last year – and is one of the fastest growing areas of digital marketing. The reason is unsurprising – as a country, we have around 60 million mobile phones – most of them smartphones that rely on apps to deliver the services that underpin our digital lives.
It’s not just the number of smartphones in the UK that’s staggering. Estimates for 2018 suggest we’re a nation of app lovers – with over 15 billion ‘apps’ or applications downloaded to our mobiles. As such, mobile app advertising is an exciting prospect for all manner of businesses, but how could you make it work for you?
At Summon, we know how to make mobile app PPC advertising work for your business. Whether you’re trying to increase awareness, launch a new product or increase conversions – we’ll make in-app advertising a lucrative part of your digital campaign.
App statistics are impressive – but what are the real-world results you can expect from mobile app advertising?
No two clients who come to us are the same. We know how to work with partner companies – whether you’re experts in mobile app advertising who are looking for some support, or approaching in-app advertising for the very first time. Together, we’ll create a campaign that’s exactly right for you.
You’ll find plenty of digital agencies who are happy to jump in at the deep end and start by talking to you about the platforms you want to use and the budget you’ve got – but at Summon, we take a slightly different approach.
We start by getting to know you, your product and your goals. By learning about you, we can help you approach mobile app advertising in a way that’s right for your business – offering the results you’re hoping for.
When we understand what you’re hoping to achieve with mobile app advertising, we’ll set you up on the platforms that will deliver the performance you’re looking for. As well as making sure you’re in the right places, we’ll help you design a campaign that’s going to drive the right kind of interactions – with any web-based presence needed to back that up.
When your advertisements are live across a host of apps, we’ll help you to monitor exactly how your campaign is performing – making adjustments as the data develops, ensuring you’re getting the very best return on investment.
We’ve helped a huge number of businesses exceed their marketing ambitions using mobile app advertising. Quite simply, we’ve got the knowledge needed to make in-app advertising work for you.
It’s not just our knowledge that sets us apart; when you work with Summon, you’re working with a team of people who’ve taken the time to understand you and your business. When you pick up the phone or send an email, you’ll be talking to someone who knows you – and can tell you about how your campaign is performing right now.
Great service – highly recommended
I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.
Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.
Summon are a true partner
Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative
Very quick responses whenever I need assistance. Smart viewpoints brought to my attention which has enabled me to increase market share in the industry I operate. Highly recommended!
We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return
Reliable & efficient service
Paul and the team are reliable and efficient with their management, always reporting and ensuring we’re optimising on our accounts.
Top service, reliable with results.
Always contactable, knowledgeable and positive figures speak for themselves.