Mobile App Ads

What is mobile app advertising?

You’ve probably noticed that many of the apps you use often have some mobile app advertising that accompanies the service they provide.

What you might not realise is this kind of mobile app advertising was worth around £80 billion pounds last year – and is one of the fastest growing areas of digital marketing. The reason is unsurprising – as a country, we have around 60 million mobile phones. Most of these are smartphones that essentially rely on apps to deliver the services that underpin our digital lives.

It’s not just the number of smartphones in the UK that’s staggering. Estimates suggest we’re a nation of app lovers – with over 15 billion ‘apps’ or applications downloaded to our mobiles. As such, mobile app PPC advertising is an exciting prospect for all manner of businesses, but how could you make it work for you?

How do you access the platforms that handle mobile app advertising?
How can you control which applications your advert is shown on?
Which are the most important indicators that your advertising is working?

At Summon, we know how to make mobile app PPC advertising work for your business. Whether you’re trying to raise brand awareness, launch a new product or increase conversions – we’ll make in-app advertising a lucrative part of your digital marketing campaign.

What are the benefits of mobile app advertising?

App statistics are impressive – but what are the real-world results you can expect from mobile app PPC advertising?

Extended reach

More searches are performed on mobile than on laptop or desktop PCs combined. The evidence is clear – if you’re not reaching out to people on mobile, you’re potentially missing a huge part of your market. In-app advertising has the potential to put your product or service in front of millions of the right people.

Cost efficiency

Mobile app advertising comes with a variety of payment models – from traditional pay-per-click options – through to numbers of impressions, advert placement size and more. The right guidance can lead you to an option that represents the very best spend efficiency for you.

Increased click-through-rates

Advertising is only worth your investment if people are taking the action you’re hoping for – and in-app advertising encourages exactly that. In fact, when compared to any other digital advertising medium, mobile app advertising’s click-through-rates (CTR) are the highest you’ll find.

A more personal approach

Customers attitudes toward mobile app advertising are slightly different to the attitudes they have to other advertising on other digital platforms. Studies show that customers consider mobile app advertising a more personal approach – and are therefore more likely to click on well-targeted advertisements.

Our mobile app advertising services

No two clients who come to us are the same. We know how to work with partner companies – whether you’re experts in mobile app advertising who are looking for some support, or approaching in-app advertising for the very first time. Together, we’ll create a digital marketing campaign that’s exactly right for you.

Choosing the right platforms

Some apps have their own, dedicated advertising platforms – others use third-party platforms with targeting systems that work across a significant number of other apps. We’ll help you identify which apps and which customers you’d like to be exposed to – then make it happen.

A beginning to end approach

In many instances, a click is just the beginning of the process for your customer. We’ll help you create the right kind of journey to take your traffic from ‘interested’ to ‘converted’ – whether that’s about smart advert design, well put-together landing pages, expertly designed and implemented sign-up form – or whatever else is needed.

Split testing

We’ve got a lot of experience here at Summon – but we’d never just assume that we know what works for your customers straight out of the gate. In-app advertising offers the perfect platform for A/B split testing – comparing similar advertisements to consider which your customers are responding most positively to. We’ll use this data to continually adapt your campaign, maximising your ROI.

Performance monitoring

When your campaign is in action, we make it our job to make sure it’s running at its maximum potential. To do so, we’ll monitor several metrics relating to each advert – and if we see one that’s not working in your favour, we’ll make the adjustments needed to ensure you’re back on track as quickly as possible.

Our App Advertising process

You’ll find plenty of digital marketing agencies who are happy to jump in at the deep end and start by talking to you about your budget the platforms you want to use. Here at Summon, we like to take a slightly different approach.

We start by getting to know you, your product and your digital marketing goals. By learning about you, we can help you approach mobile app advertising in a way that’s right for your business. We can provide the results you’re hoping for as a result of your PPC campaign.

When we understand what you’re hoping to achieve with mobile app advertising, we’ll set you up on the platforms that will deliver the performance you’re looking for. Also, we’ll help you design a campaign that’s going to drive the right kind of interactions. We can provide any web-based presence needed to back that up.

When your PPC advertisements are live across a host of apps, we’ll help you to monitor exactly how your campaign is performing. We’ll continue making adjustments as the data develops, ensuring you’re getting the very best return on investment.

Why work with us?

We’ve helped a huge number of businesses exceed their marketing ambitions using mobile app advertising. Quite simply, we’ve got the knowledge needed to make in-app advertising work for you.

It’s not just our knowledge that sets us apart. When you work with Summon, you’re working with a team of people who’ve taken the time to understand you and your business.

When you pick up the phone or send an email, you’ll be talking to someone who knows you. We can continue to inform you about how your campaign is performing right now. Feel free to get in touch and one of our London based marketing team will be happy to help.

Let's work together

Get in touch and we'll talk about your next project.

TESTIMONIALS

Great service – highly recommended

I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.

Mark Yemm
Head of Special Projects, Lumo/Vertical Aeorspace
Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.

Vickie Metcalfe
Digital & Website Manager, Mark Warner
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Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative

Erinn Collier
Co Founder & CRO, Just 3 Things
Very quick responses whenever I need assistance. Smart viewpoints brought to my attention which has enabled me to increase market share in the industry I operate. Highly recommended!

Laurie MacKay
Founder, National Mobile Bars
We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return

Nigel Borg Cardona
Owner, Chevron Air Holidays