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Apple Search Ads

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Apple Search Ads

A powerful advertising method to promote your app


Apple Search Ads

The majority of app downloads we see will come directly from App Store – which is why there is no better place to promote your app.

With Apple Search Ads, you can ensure your app will be appearing at the top of search results above organic listings.  This works in a similar way to other paid search methods in the sense that you can pay per click, create campaigns and ad groups, and target specific keywords to reach your ideal customer.

When working with us, we will answer key questions including:

  • Which keywords and audiences should you be targeting?
  • Is your page currently optimised with the correct meta data?

You can target iPhone or iPad users who are actively searching for an in-app service that your business can offer – meaning it’s highly likely their click will lead to a download.



The benefits of Apple Search Ads

We know that Apple Search ads provide a powerful and efficient way to help people discover your app. But what are some of the benefits you can expect to see when working with us for your online app promotion?


More time

When using advanced targeting through Apple Search Ads – you will be able to free up more of your time to grow other areas of your business – as well as improve the running of your app. We will use our Search ads expertise to ensure your campaigns run efficiently, maximise ROI and give you more time.

Exceptional targeting

Whether you’re targeting a broad or niche audience – it’s more than likely you have already got a target customer in mind for your app. We will take the time to understand and get to know your specific audience so that we can use the best targeting methods to reach them within App Store.


Similarly to any other paid search platform – targeting is key to maximising results from your marketing budget. We will only focus on top-performing, high-priority keywords to ensure we’re seeing the best possible results from your advertising campaign without wasting budget.

Our services

As well as bringing you quality app downloads within your price range – what services can you benefit from when working with us?


Keyword Research

Targeting the wrong keywords can be a fast-track journey to wasting your digital marketing budget. We will conduct an analysis of what currently works well in any existing campaigns – as well as what your target users are actively searching for online and more specifically – within the App Store . We will then focus on any top-performing keywords and target an audience who are highly likely to be interested in downloading your app.

Providing Market Insights

We will conduct a detailed market analysis to understand how your app is currently performing in comparison to your biggest online competitors. We will also take time to review things like impression share, keyword data and organic performance. With these insights – we will better understand how and where to place your ad.

A more personal strategy

We will work with you to create a campaign strategy that you’re confident will drive results and app downloads for your business. As well as things like keyword optimisation and targeting, we will adopt a more personal approach to ensure we’re meeting your app expectations.

Why work with us?

We’ve worked with a mix of small and larger businesses who have seen our marketing management transform their online reputation and performance. Whether you’re promoting a brand new app or need to give an existing app that extra push – it’s our priority to maximise any results from your in-app advertising. 

We understand how to reach out to the right consumers depending on where we are targeting them. When it comes to app promotion – App Store is a highly competitive environment. We know how to organise keywords, audiences, bids and budgets to drive the results that matter to your business.

App promotion requires a more personal, direct approach. We’ll work together to understand your campaign goals – allowing us to create an Apple Search Ads campaign that resonates fully your brand. While we work on placing your app at the top of search results, you can spend more time focusing on other business areas as well as the development of your app.

Let's work together
Get in touch and we'll talk about your next project.


    • Great service – highly recommended

      I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.

      Mark Yemm
      Head of Special Projects, Lumo/Vertical Aeorspace
    • Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.

      Vickie Metcalfe
      Digital & Website Manager, Mark Warner
    • Summon are a true partner

      Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative

      Erinn Collier
      Co Founder & CRO, Just 3 Things
    • Very quick responses whenever I need assistance. Smart viewpoints brought to my attention which has enabled me to increase market share in the industry I operate. Highly recommended!

      Laurie MacKay
      Founder, National Mobile Bars
    • We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return

      Nigel Borg Cardona
      Owner, Chevron Air Holidays
    • Reliable & efficient service
      Paul and the team are reliable and efficient with their management, always reporting and ensuring we’re optimising on our accounts.

      Esme Rice
      Marketing Manager. The GOAT Agency