Promote your products to a wider audience
Are you a retailer with a large inventory of products? Google Shopping Ads are a an essential part of your PPC strategy if you want to promote your products at scale, while keeping all of your information accurate and up to date.
Shopping Ads allow you to advertise your product with images and live pricing. These ads are different from your standard search text ads. Google Merchant Center and Google/Bing Ads are both platforms which power Shopping Ads. Google Merchant Center allows you to store all the latest information on your products such as price, offers, descriptions and materials, helping you to present all of your inventory to the world. Using this information, through Google/Bing Ads you can create and manage Shopping campaigns, which simplifies the process of ad creation and targeting.
Here at Summon, we know how to help you improve your business performance and show the right products to maximise your return on investment.
If you have an ecommerce business with a large inventory, you’ll realise that Shopping Ads are a valuable tool for promoting your products as part of any PPC campaign. It’s recognised as a great way to get visibility of a product in front of key audiences. Here are some of the key benefits of Shopping Ads:
At Summon we can help you create your Merchant account by registering your email address as well as registering your website domain with the Merchant Center.
So how can we help you get the full benefit of this opportunity? At Summon we have vast experience of working with large retail clients with complicated feed structures, so we are in a good place to help you make the most of yours.
With Shopping Ads it’s not really one size fits all, we help you produce a feed which delivers for your business and helps you meet your goals. We can then adapt the feed to showcase the right products to potential customers and maximise your ROI.
We have been managing Google/Bing Shopping ads for clients for several years now, so we can share our experience and enhance your business performance. We help you ensure your activity is delivering increased revenue and profit.
Whether is your first step into Shopping Ads, or if you already have a current campaign that you need someone to maximise, Summon is here for you.
If you have any questions drop us an email or give us a call. We would be delighted to chat to you about Google Shopping. We promise not to confuse you with technical jargon!
Great service – highly recommended
I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.
Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.
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Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative
Very quick responses whenever I need assistance. Smart viewpoints brought to my attention which has enabled me to increase market share in the industry I operate. Highly recommended!
We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return
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Paul and the team are reliable and efficient with their management, always reporting and ensuring we’re optimising on our accounts.