Promote your products to a wider audience
Are you a retailer with a large inventory of products? Google Shopping Ads are an essential part of your PPC strategy if you want to promote your products at scale, while keeping all of your information accurate and up to date.
Shopping Ads allow you to advertise your product with images and live pricing. These ads are different from your standard search text ads. Google Merchant Center and Google/Bing Ads are both platforms which power Shopping Ads. Google Merchant Center allows you to store all the latest information on your products such as price, offers, descriptions and materials, helping you to present all of your inventory to the world. Using this information, through Google/Bing Ads you can create and manage Shopping campaigns, which simplifies the process of ad creation and targeting.
Here at Summon, we know how to help you improve your business performance and show the right products to maximise your return on investment.
If you have an ecommerce business with a large inventory, you’ll realise that Shopping Ads are a valuable tool for promoting your products as part of any PPC campaign. It’s recognised as a great way to get visibility of a product in front of key audiences. Here are some of the key benefits of Shopping Ads:
At Summon we can help you create your Merchant account by registering your email address as well as registering your website domain with the Merchant Center.
If you want to get started with Google Shopping but you’re not sure where to start – we can take the weight off your shoulders. Our knowledge and experience ranges from creating new campaigns, building product feeds and optimising existing accounts. We have years of experience setting up and optimising Google shopping feeds and can help your business increase revenue through this channel.
On top of our experience, we will make sure to provide you with full transparency throughout your campaign or project. When working with us, your business goals and values will remain at the forefront of our campaign.
Are you taking your first steps into Google Shopping or do you have an existing campaign that needs optimising? We will help you create everything you need – from a Google Merchant Center account and Google Ads account, to your product feed.
We will spend time getting to know your business, goals and priorities and then create a campaign that will drive results and sales. It’s our priority to make sure your product feed is fully optimised and meets all of Google’s requirement. We will offer specialist product and shopping feed optimisation to ensure your Shopping ads are being placed in front of the right customers, at the right time.
Great service – highly recommended
I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.
Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.
Summon are a true partner
Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative
Very quick responses whenever I need assistance. Smart viewpoints brought to my attention which has enabled me to increase market share in the industry I operate. Highly recommended!
We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return
Reliable & efficient service
Paul and the team are reliable and efficient with their management, always reporting and ensuring we’re optimising on our accounts.