Perfect your brand voice to maximise conversions
Having great copy wil boost your perfomance in other digital marketing areas including PPC as well as content. The way you write your online copy will essentially form your brand personality. Although they work closely together, copywriting and content marketing are are not exactly the same. Copywriting is all about driving conversions – it’s much more specific than content and focuses on a single action that you want people to take.
At Summon, we’re focused on creating copy that leads you towards your your digital marketing objectives by using the right language, style and format for your audience.
Copywriting is a key channel if you want to encourage users to complete a specific action and trust you as a business. So, what kind of benefits can you expect to see from a successful campaign? At Summon, we see:
We don’t limit our copywriting services to on-site posting. We produce tailored copy for your blogs, articles, ads, social platforms or any other writing needs you might have.
We start by understanding your brand story, your target audience and your current digital marketing efforts. This discovery phase will give us a solid understanding of your brand. We can then begin to establish things such as the channel, tone of voice and language that will give you the quickest and most impressive results.
We spend time gathering data on your existing and potential customers so that we can create copy that will really resonate with them. Once we establish your customer profile – we’ll create a solid plan that follows your brand guidelines while speaking directly to your most valuable consumers. We create copy in advance – helping you to stay well ahead of the game. Any key date you have coming up will be logged – making sure we can maximise conversions at every given opportunity.
Remember, copy is supposed to drive the conversions that matter the most to your business. With our copywriting knowledge and experience, we can determine the type of copy that will turn your target audience into loyal customers.
We don’t produce copy for the sake of copy. We’ll work with you to create plans that are going to give your site a higher ranking on SERP, drive conversions and build stronger relationships with the customers that matter the most to you.
We write copy with the aim of driving repeat custom and long-lasting engagement with users, rather than a one-off sale. Knowing how to talk a good talk isn’t enough when it comes to copywriting – which is why we will take the time to understand your brand. We can then focus on the actions that are going to produce the most impressive, long-term results.
We understand that our clients want to be kept in the loop throughout any campaign, which is why we give you clear and simple updates throughout (without making things confusing with too many technical terms!)
Great service – highly recommended
I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.
Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.
Summon are a true partner
Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative
Very quick responses whenever I need assistance. Smart viewpoints brought to my attention which has enabled me to increase market share in the industry I operate. Highly recommended!
We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return
Reliable & efficient service
Paul and the team are reliable and efficient with their management, always reporting and ensuring we’re optimising on our accounts.