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Content Marketing

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Content Marketing

Improve your reputation and create stronger connections

Content Marketing Agency London

Digital content marketing represents any assets that you have planned, created and shared online with the aim of achieving your business goals. Your online presence & perception relies on the written and visual content you produce, which is why your plan and strategy is so important to business success. Content can come in different formats, which means it could be anything from an infographic or blog post to a video or even a podcast.

The main thing to remember is that it’s not necessarily about selling your service or product. The purpose of your content is to build a relationship with your audience and present you as a genuine and reliable expert in your industry.

Planning, creating and sharing relevant and engaging content is a must if you want your business to stand out and appeal to the right customers.

  • Which customer profiles should you be targeting?
  • Which style, format and tone will be most powerful for your brand?
  • How can you make sure potential customers will see your content?

At Summon, we can make sure you’re showcasing content that is going to gain the trust of your target audience and improve your brand reputation.

The benefits of Content Marketing

It’s everywhere in the digital world – but how exactly will content marketing benefit your brand? Here are the changes you should expect from a well thought out plan and strategy:

Improved brand awareness and reputation

Whether you’re just getting started or you simply need an extra push in brand awareness – content marketing can bring you closer to your audience and create stronger relationships as a result. When done in the right way, your content marketing strategy will be specially tailored which will achieve great results for your business and will satisfy your unique aims.

Better quality website traffic

Any successful brand will use its content in order to turn their site visitors into customers. It should present your brand as transparent, honest and knowledgeable in your industry – and should never mislead your audience. High quality content output will reach the audience that matters the most to your business and result in creating a connection with them.

Increased visibility on search engines

Content marketing has a clear connection to search engine optimisation (SEO) – if you’re producing relevant, creative and interesting content, you will perform better in organic search results. Content marketing can improve the overall relevance of your site and also allow you to target specific search terms and keywords.

Better social media following and engagement

With over 50 million companies using social media to interact with their audience, it comes as no surprise that it can be hard to stand out in the crowd. Your content should make your social media marketing feel easier and vice versa. The two work hand-in-hand in the sense that social media allows you to join trending conversations and engage with influencers – which can keep your content creation relevant and current.

Our London based Content services

We offer a combination of techniques to improve your content marketing and generate direct results for your business.

Copywriting

At Summon, we believe that it’s not just what you’re writing, but also how you’re writing it. For any business, how you communicate and use your words can make or break your audience engagement. Things such as tone of voice and formality will vary depending on your business, so it’s important we identify your exact customer profile, what their interests are and which strategic content will appeal to them as a result.

Editorial planning

We can help you understand what to post, when to post, and how to post it. The best way to attract an audience is by sharing things they can resonate with; therefore we can advise you on topics and themes that will connect personally with your audience. With all the various formats you could go for, it can be hard to decide what is best – but at Summon we can identify the ideal content format for your brand, and where it should be published to make sure you will stand out against competitors.

Content strategy

By developing your digital content strategy, you can keep your audience engaged plus encourage new customers to interact with you. If your business is relatively new, then we will help to define its unique personality – for example, your brand guidelines, tone of voice and site copy. Whether you’re new in your industry or just not sure of the right path to go down – we have the answers that will make sure your content marketing is taking your business in the right direction.

Content creation

Once we’ve established your goals, your target audience and any competitors, we will then be able to create content that will make an impact. We can help you understand the best style, location, media and format to satisfy your unique aims. We believe it’s all about the right mix of creativity and strategy – and we will use a variety of techniques to make sure you get results.

Our process

The digital world is full of different brands wanting to stand out in the crowd – so, how can you make sure potential customers aren’t missing you? Our priority is to understand your unique business aims and then cater to them throughout the process.

Content marketing relies on connecting to your target audience on a more personal level by using the appropriate format, tone and topics for your brand. Once we understand your business, we can collect data and gather insights about your target audience, such as what they’re searching for online and what they would be interested in hearing from you. Going forward, we can help you to build a strong and effective marketing plan and strategy.

Why work with us?

Content marketing should create better relationships with your audience and result in your brand coming across as transparent and honest. Here at Summon; our agency prioritises transparency across all our marketing channels.

We can build a tailored strategy in order to generate results for your business that impact your bottom line.  When working with us, you will find that we create clear and understandable plans, and we take the time to keep you in the loop throughout the process.

We can use our experience to understand the content that your business should be producing to achieve the best results – making sure that you’ll see improvements in your quality of site traffic, social media following, audience engagement and brand reputation.

Here are the main reasons why we think you should use us for content:

  • Expert Knowledge
  • Clear Communication
  • Innovative Approaches
  • Audience Engagement

Contact us to see how we can help you or call 0203 918 6091

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TESTIMONIALS

  • Great service – highly recommended

    I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.

    Mark Yemm
    Head of Special Projects, Lumo/Vertical Aeorspace
  • Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.

    Vickie Metcalfe
    Digital & Website Manager, Mark Warner
  • Summon are a true partner

    Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative

    Erinn Collier
    Co Founder & CRO, Just 3 Things
  • Very quick responses whenever I need assistance. Smart viewpoints brought to my attention which has enabled me to increase market share in the industry I operate. Highly recommended!

    Laurie MacKay
    Founder, National Mobile Bars
  • We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return

    Nigel Borg Cardona
    Owner, Chevron Air Holidays
  • Reliable & efficient service
    Paul and the team are reliable and efficient with their management, always reporting and ensuring we’re optimising on our accounts.

    Esme Rice
    Marketing Manager. The GOAT Agency