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Content Marketing

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Content Marketing

Use content marketing to put your brand in the limelight 

Content Marketing Agency London

Content marketing refers to any online assets that you have planned, created and shared to achieve a business goal. Your online presence largely relies on the creative content you produce, which is why your content strategy is so crucial to the growth of your business. When working with us, we can help you answer key questions:

  • Are you targeting a specific customer profile?
  • Which style, format and tone will be most powerful for your brand?
  • How can you create content for users at different stages of their customer journey?

It’s our priority to ensure our clients are showcasing content that is going to gain the trust of their target audience, turning them into long-lasting customers.

The benefits of Content Marketing

We excel as a content marketing agency by combining solid research, attention to detail and strategy alignment. What exact benefits can you expect to see when working with us?

Build a brand story

Content isn’t just there to help you rank or be seen online. A tailored content marketing strategy can breathe life into your brand and showcase your unique values and personality. The right content can help to showcase what you believe in as a business, which comes hand-in-hand with stronger customer relationships,

High quality traffic

Any successful brand will use content to generate more site visitors that are turning into loyal customers. With quality content output, you will be reaching customers with a high intent to purchase or interact with your brand.

Increased visibility on search engines

Content marketing has a clear connection to search engine optimisation (SEO). If you’re producing relevant, creative and interesting content, you will perform better in organic search results. Content marketing can improve the overall relevance of your site and also allow you to target specific search terms and keywords.

Better social media following and engagement

With over 50 million companies using social media to interact with their audience, it comes as no surprise that it can be hard to stand out in the crowd. Your content should make your social media marketing feel easier and vice versa. The two work hand-in-hand in the sense that social media allows you to join trending conversations and engage with influencers – which can keep your content creation relevant and current.

Our Content Marketing services

Not only does content help you to rank higher on search, it also builds your brand in new and exciting ways. We provide different content marketing services to suit unique businesses at all stages. Whether you’re starting a new business or giving an existing brand a boost, you’ll benefit from one or more of the following services:

Copywriting

At Summon, we believe that it’s not just what you’re writing, but also how you’re writing it. For any business, how you communicate and use your words can make or break your audience engagement. Things such as tone of voice and formality will vary depending on your business, so it’s important we identify your exact customer profile, what their interests are and which strategic content will appeal to them as a result.

Editorial planning

We can help you understand what to post, when to post, and how to post it. The best way to attract an audience is by sharing things they can resonate with; therefore we can advise you on topics and themes that will connect personally with your audience. At Summon, we can identify the ideal content types for your brand, and where your content should be published to ensure you’re standing out amongst your competitors.

Content strategy

By developing your digital content strategy, you can keep your audience engaged plus encourage new customers to interact with you. If your business is relatively new, then we will help to define its unique personality – for example, your brand guidelines, tone of voice and site copy.

Content creation

Once we’ve established your goals, your target audience and any competitors, we will then be able to create content that will make an impact. We can help you understand the best style, location, media and format to satisfy your unique aims. We believe it’s all about the right mix of creativity and strategy – and we will use a variety of techniques to make sure you get results.

Our content marketing process

The internet is full of brands competing to stand out in the crowd. It’s our job to really understand your aims and then align your content strategy to give you the results you want. We will work with you to establish your target customer and reach out to them in the most fast and effective ways.

We can gather key insights about your audience, like what they’re searching for online and their customer pain points. An in-depth content audit and specialist content tools can reveal what you are currently doing well online and whether there are any noticeable gaps in your strategy. 

 

Why work with us?

We choose transparency across all our digital marketing channels. When working with you, we’ll build a tailored strategy to generate results for your business that impact your bottom line. You’ll be given clear and actionable plans and be kept in the loop throughout a campaign.

With our experience, we quickly recognise  what content your brand should be producing to achieve significant results. We can help you to boost all areas of a campaign, including site traffic quality, social media following, engagement and awareness.

Our content marketing services

Here are the main reasons why we think you should use us for content:

  • Expert Knowledge
  • Clear Communication
  • Innovative Approaches
  • Audience Engagement

Contact us to see how we can help you or call 0203 918 6091

Let's work together

Get in touch and we'll talk about your next project.

TESTIMONIALS

  • Great service – highly recommended

    I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.

    Mark Yemm
    Head of Special Projects, Lumo/Vertical Aeorspace
  • Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.

    Vickie Metcalfe
    Digital & Website Manager, Mark Warner
  • Summon are a true partner

    Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative

    Erinn Collier
    Co Founder & CRO, Just 3 Things
  • Very quick responses whenever I need assistance. Smart viewpoints brought to my attention which has enabled me to increase market share in the industry I operate. Highly recommended!

    Laurie MacKay
    Founder, National Mobile Bars
  • We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return

    Nigel Borg Cardona
    Owner, Chevron Air Holidays
  • Reliable & efficient service
    Paul and the team are reliable and efficient with their management, always reporting and ensuring we’re optimising on our accounts.

    Esme Rice
    Marketing Manager. The GOAT Agency

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