Improve your reputation and create stronger connections
Digital content marketing represents any assets that you have planned, created and shared online with the aim of achieving your business goals. Your online presence & perception relies on the written and visual content you produce, which is why your plan and strategy is so important to business success. Content can come in different formats, which means it could be anything from an infographic or blog post to a video or even a podcast.
The main thing to remember is that it’s not necessarily about selling your service or product. The purpose of your content is to build a relationship with your audience and present you as a genuine and reliable expert in your industry.
Planning, creating and sharing relevant and engaging content is a must if you want your business to stand out and appeal to the right customers.
At Summon, we can make sure you’re showcasing content that is going to gain the trust of your target audience and improve your brand reputation.
It’s everywhere in the digital world – but how exactly will content marketing benefit your brand? Here are the changes you should expect from a well thought out plan and strategy:
We offer a combination of techniques to improve your content marketing and generate direct results for your business.
The digital world is full of different brands wanting to stand out in the crowd – so, how can you make sure potential customers aren’t missing you? Our priority is to understand your unique business aims and then cater to them throughout the process.
Content marketing relies on connecting to your target audience on a more personal level by using the appropriate format, tone and topics for your brand. Once we understand your business, we can collect data and gather insights about your target audience, such as what they’re searching for online and what they would be interested in hearing from you. Going forward, we can help you to build a strong and effective marketing plan and strategy.
Content marketing should create better relationships with your audience and result in your brand coming across as transparent and honest. Here at Summon; our agency prioritises transparency across all our marketing channels.
We can build a tailored strategy in order to generate results for your business that impact your bottom line. When working with us, you will find that we create clear and understandable plans, and we take the time to keep you in the loop throughout the process.
We can use our experience to understand the content that your business should be producing to achieve the best results – making sure that you’ll see improvements in your quality of site traffic, social media following, audience engagement and brand reputation.
Great service – highly recommended
I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.
Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.
Summon are a true partner
Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative
Very quick responses whenever I need assistance. Smart viewpoints brought to my attention which has enabled me to increase market share in the industry I operate. Highly recommended!
We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return
Reliable & efficient service
Paul and the team are reliable and efficient with their management, always reporting and ensuring we’re optimising on our accounts.