Use editorial planning to take away the complexity of content
An editorial plan is a visual workflow helping you to schedule content on a daily, weekly or even monthly basis. It will cover all the online content you share that is designed to inform, teach or entertain users without directly selling a product or service. You’ll need a plan to simplify the management of all your content – from your blogs, to your social media and landing page copy.
Creating an editorial plan won’t just save you time in the long run – it will help you keep track of your content types, channels and dates in one clear document throughout a campaign.
We can help you to determine what to post, when to post, and how to post it. Shaing content that people can resonate with is a key part of any successful content marketing campaign. So, we create editorial plans that will provide you with confidence and help you to create long-lasting relationships with your customers.
When building your plan, we will advise you on topics and themes that will attract your target customers. We will identigy where you should be posting and which format will make you stand out against competition. We will also determine how frequently you should be sharing content. For example, you might be sharing weekly, or you might be posting mulitple times a day – this will depend on your goals.
Each client we work with will have different marketing needs and expectations. So, we will evaluate where you are now and which stage of content planning you fall into. We then use the most suitable software to create a straightforward and strategic plan to guarantee results.
At Summon, we don’t just produce content for the sake of content. It’s our priority to create an editorial plan that will make each post count and help you to grow as a business. We provide a bespoke service for our clients – taking the time to get to you know and where you are currently in terms of your overall marketing performance.
When working with you, we create clear and solid strategies that we can present back to you in a simple form. We prioritise full transparency and communication – which is why we’re only ever a call only. If you want us to help with your editorial planning – feel free to contact us here to see how we can help, or call 0203 918 6091.
Great service – highly recommended
I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.
Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.
Summon are a true partner
Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative
Very quick responses whenever I need assistance. Smart viewpoints brought to my attention which has enabled me to increase market share in the industry I operate. Highly recommended!
We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return
Reliable & efficient service
Paul and the team are reliable and efficient with their management, always reporting and ensuring we’re optimising on our accounts.