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Editorial Planning

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Editorial Planning

Use editorial planning to take away the complexity of content 

Editorial Planning Agency

An editorial plan is a visual workflow helping you to schedule content on a daily, weekly or even monthly basis. It will cover all the online content you share that is designed to inform, teach or entertain users without directly selling a product or service. You’ll need a plan to simplify the management of all your content – from your blogs, to your social media and landing page copy.  

  • How frequently should you post content?
  • What themes and topics will appeal to your target customer?
  • Which key dates can you use to drive engagement?  

Creating an editorial plan won’t just save you time in the long run – it will help you keep track of your content types, channels and dates in one clear document throughout a campaign. 

How could Editorial Planning improve your brand?


Are you using your brand voice across different marketing channels? Is your messaging making sense across each channel? Are you targeting the right customer profile with your content? Your editorial plan is a way to keep track of your progress throughout a campaign and ensure you’re coming across as reliable, knowledgable and trustworthy. Without a plan, it is likely your content success will depend highly on luck rather than strategy.


An editorial plan helps to make sure your content marketing is fully in line with your overall digital strategy. By having your plan displayed in one clear document – you can easily keep track of the content you are producing on different channels. Without an editorial plan, it is likely that you might stray from your strategy without realising – especially when producing a large amount of content with different goals.


The ability to schedule each of your posts in one clear document will make your entire campaign easier to manage. With an editorial plan, not only will you be able to create posts in advance, but you’ll be able to make changes as you go along. You can clearly spot any necessary changes – for example, if you haven’t covered a specific topic for a while, or if one content format is producing the best results.

Our Editorial Planning services

Key distribution channels

We help to determine the best channels for your content – whether that’s a social platform, website, blog or even an email. We know how to create an editorial plan that will tie these together and ensure you’re sharing the right messaging, to the right people.

Themes and topics

What are your target audience currently interested in and talking about? Are you covering topics that are linking back to the benefits of your product or service? Is there an interesting variety of topics and themes across all your content marketing channels?

Social media scheduling

Even when it comes to organic posting – every post, comment, like, and reply should serve a purpose when using social media as a business. We provide editorial plans specifically for social media – to ensure you’re getting closer to your brand goals with every engagement you have. Our plan will ensure you’re targeting your most valuable customers, posting at the right time of day, using the most suitable channel and taking any opportunities for growth. A solid plan is needed to avoid losing engagement and driving customers away.

Our Editorial Planning process

We can help you to determine what to post, when to post, and how to post it. Shaing content that people can resonate with is a key part of any successful content marketing campaign. So, we create editorial plans that will provide you with confidence and help you to create long-lasting relationships with your customers. 

When building your plan, we will advise you on topics and themes that will attract your target customers. We will identigy where you should be posting and which format will make you stand out against competition. We will also determine how frequently you should be sharing content. For example, you might be sharing weekly, or you might be posting mulitple times a day – this will depend on your goals.

Each client we work with will have different marketing needs and expectations. So, we will evaluate where you are now and which stage of content planning you fall into. We then use the most suitable software to create a straightforward and strategic plan to guarantee results. 


Why work with us?

At Summon, we don’t just produce content for the sake of content. It’s our priority to create an editorial plan that will make each post count and help you to grow as a business. We provide a bespoke service for our clients – taking the time to get to you know and where you are currently in terms of your overall marketing performance. 

When working with you, we create clear and solid strategies that we can present back to you in a simple form. We prioritise full transparency and communication – which is why we’re only ever a call only. If you want us to help with your editorial planning – feel free to contact us here to see how we can help, or call 0203 918 6091.

Here are the main reasons why we think you should use us for Content Marketing:

  • Expert Knowledge
  • Local & Global Experience
  • Great Communication
  • Innovative Approaches
  • Market Leading Technology

Contact us to see how we can help you or call 0203 918 6091

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      I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.

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      Head of Special Projects, Lumo/Vertical Aeorspace
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