Google Display Network
Expose your brand to a larger audience
When talking about advertising with Google, it’s easy to assume you’ve got the search network PPC ads in your mind – however, Google’s Display Network has the potential to expose your brand to an even larger audience.
The Google Display Network ties together millions of sites that use ‘display ads’ – the banner or box advertisements you see as part of third-party websites. By thinking outside of search engine results pages, your products or services could be exposed to an incredible 90% of global internet users.
While the reach of the Google Display Network is impressive – without answers to some important questions, you could spend a huge amount of money with very little return on your investment.
For years at Summon, we’ve been working on answers to these questions and many more about Google Display Network. We’ve made the display network deliver incredible results for companies of all sizes – and we can help you to maximise your return on investment on the platform too.
Some of the main benefits of GDN are:
The main features of our GDN approach:
At Summon, we believe that understanding specific client needs is absolutely key to driving a successful campaign for you. On that basis – that’s exactly where we’ll begin when we work together.
We’ll talk to you about the products and services you offer – as well as the ethos behind your company. With this information, we feel we can begin to build a picture of the approach you’ll want to take – and the traffic that will turn into customers.
When we’ve got a feel for what a campaign should look like, we’ll sit down and design it – consulting with you as required – and as much as you wish. We believe in a plain-English approach to marketing – so when we talk, you won’t be met with jargon – just clear information about what we’re doing, and why it’ll work for you.
Once your first Display Network campaign is running, we’ll start building data that illustrates exactly how it’s performing. We’ll continually be making fine-tune adjustments to the advertisements and the resources you’ve got backing the campaign up – making sure you’re getting the very best performance for your spend.
The team at Summon have been creating exceptional campaigns since the earliest days of Google’s Display advertising network. Our practice isn’t based in theory – but thousands of hours of directly creating and maintaining campaigns for companies of all sizes.
Whether you’re a large company looking for some support with existing in-house Display Network knowledge – or a smaller business looking to get a foothold in a lucrative area of online marketing, we can help. Summon are proud to be a fully qualified and accredited Google Partner – and delighted to be able to offer our Google expertise to you.
When you work with us, you’re never just a support ticket or account number – you’re working with a team who understand your business – and can give you real time reporting on your campaign whenever you email or call.
Great service – highly recommended
I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.
Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.
Summon are a true partner
Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative
Very quick responses whenever I need assistance. Smart viewpoints brought to my attention which has enabled me to increase market share in the industry I operate. Highly recommended!
We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return
Reliable & efficient service
Paul and the team are reliable and efficient with their management, always reporting and ensuring we’re optimising on our accounts.