When talking about advertising with Google, it’s easy to assume you’ve simply got the search network PPC ads in your mind – but in actual fact, Google’s Display Network has to potential to expose your brand to an even larger number of people.
The Google Display Network ties together millions of sites that use ‘display ads’ – they’re the banner or box advertisements you see as part of third-party websites. By thinking outside of just search engine results pages, your products or services could be exposed to an incredible 90% of global internet users.
While the reach of the Google Display Network is impressive – without answers to some important questions, you could spend a huge amount of money with very little return on your investment.
At Summon, we’ve been working on answers to these and many more Google Display Network questions for years. We’ve made the display network deliver incredible results for businesses of all sizes – and we can help you to maximise your return on investment on the platform too.
Some of the main benefits of GDN are:
The main features of our GDN approach:
At Summon, we believe that understanding specific client needs is absolutely key to driving a successful campaign for you. On that basis – that’s exactly where we’ll begin when we work together.
We’ll talk to you about the products and services you offer – as well as the ethos behind your company. With this information, we feel we can begin to build a picture of the approach you’ll want to take – and the traffic that will turn into customers.
When we’ve got a feel for what a campaign should look like, we’ll sit down and design it – consulting with you as required – and as much as you wish. We believe in a plain-English approach to marketing – so when we talk, you won’t be met with jargon – just clear information about what we’re doing, and why it’ll work for you.
When your first Display Network campaign is running, we’ll start building data that illustrates exactly how it’s performing. We’ll continually be making fine-tune adjustments to the advertisements and the resources you’ve got backing the campaign up – making sure you’re getting the very best performance for your spend.
The team at Summon have been creating exceptional campaigns since the earliest days of Google’s Display advertising network. Our practice isn’t based in theory – it’s based in thousands of hours of directly creating and maintaining campaigns for companies of all sizes.
Whether you’re a large company looking for some support with existing in-house Display Network knowledge – or a smaller business looking to get a foothold in a lucrative area of online marketing, we can help. We’re proud to be a fully qualified and accredited Google Partner – and we’re delighted to be able to offer our Google expertise to you.
When you work with us, you’re never just a support ticket or account number – you’re working with a team who understand your business – and can give you real time reporting on your campaign whenever you email or call.