Google Display Network

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Google Display Network

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GDN

What is the Google Display Network?

When talking about advertising with Google, it’s easy to assume you’ve simply got the search network PPC ads in your mind – but in actual fact, Google’s Display Network has to potential to expose your brand to an even larger number of people.

The Google Display Network ties together millions of sites that use ‘display ads’ – they’re the banner or box advertisements you see as part of third-party websites. By thinking outside of just search engine results pages, your products or services could be exposed to an incredible 90% of global internet users.

While the reach of the Google Display Network is impressive – without answers to some important questions, you could spend a huge amount of money with very little return on your investment.

  • How do you create banners that inspire the kind of clicks you’re looking for?
  • How can you be sure your adverts will be shown on the right kind of pages?
  • What’s the best way to monitor your campaign and control your spend?

At Summon, we’ve been working on answers to these and many more Google Display Network questions for years. We’ve made the display network deliver incredible results for businesses of all sizes – and we can help you to maximise your return on investment on the platform too.

The benefits of the Google Display Network

Some of the main benefits of GDN are:

Exceptional data

Since the Google Display Network reaches a huge proportion of the world’s internet traffic, there’s an enormous amount of data that can be explored and maximised to suit your needs. By using the right analysis tools, you’ll get a great picture of what’s working in your campaign – and what’s returning the results you’re looking for.

Prompt market entry

If time is not on your side – getting a campaign up and running on the Google Display Network can be done quickly, without losing any impact. Where some digital marketing approaches benefit from a solid foundation – the Display Network’s in-depth reporting means you can quickly adapt what you’re doing – optimising as your campaign matures.

Automated optimisation

Working behind your Display Network campaign are Google’s automated targeting systems – constantly helping you to improve conversions by finding high-performance audiences. As your data grows, so does your optimisation, meaning that even relatively hands-off campaigns will continue to be optimised for maximum performance.

Brand awareness

Google’s targeting and retargeting tools allow you to input data that means you can focus your efforts on specific audiences. If you’re looking to establish your brand, this approach is ideal – create the impression that your brand is covering a huge number of sites, all around the world.

Our Google Display Network Services

The main features of our GDN approach:

Intelligent campaign design

Google Display offers a host of different advertisement types – and we’ll help you design a campaign that’ll return the results you’re looking for. You can choose between:

o Text ads – replicating the look of a search engine results listing
o Images – for when your product or branding needs to stand out
o Rich media ads – when you want your advert to become interactive, based on audience and engagement
o Video ads – when you want to use video – or appear alongside or on top of the right kind of video

We’ll help you create a campaign that’s based around proven research and methods that will see the right people engaging with your brand.

Building custom audiences

Audience selection is a huge part of making Google Display work for you. We’ll look at what people are searching for – then create target audiences based around your goals.

Finding the right placements

Although Google offers incredible targeting options – sometimes, it makes sense to make your own definitions and decide on the sites you want to appear on – especially if you know a lot about your customer’s online habits. We’ll help you put your brand on the webpages, mobile sites and online videos that you know will work.

Advanced targeting

Even if you don’t have specific sites or resources in mind – Google Display’s advanced targeting options will offer up possibilities that will be perfect for your campaign. Do you have site themes you’d like to appear around? Particular industry types that will be a good fit? Or demographics that suit your products? We’ll define them – and make sure your product is in front of the people most likely to convert.

Our GDN process  

At Summon, we believe that understanding specific client needs is absolutely key to driving a successful campaign for you. On that basis – that’s exactly where we’ll begin when we work together.

We’ll talk to you about the products and services you offer – as well as the ethos behind your company. With this information, we feel we can begin to build a picture of the approach you’ll want to take – and the traffic that will turn into customers.

When we’ve got a feel for what a campaign should look like, we’ll sit down and design it – consulting with you as required – and as much as you wish. We believe in a plain-English approach to marketing – so when we talk, you won’t be met with jargon – just clear information about what we’re doing, and why it’ll work for you.

When your first Display Network campaign is running, we’ll start building data that illustrates exactly how it’s performing. We’ll continually be making fine-tune adjustments to the advertisements and the resources you’ve got backing the campaign up – making sure you’re getting the very best performance for your spend.

Why work with us?

The team at Summon have been creating exceptional campaigns since the earliest days of Google’s Display advertising network. Our practice isn’t based in theory – it’s based in thousands of hours of directly creating and maintaining campaigns for companies of all sizes.

Whether you’re a large company looking for some support with existing in-house Display Network knowledge – or a smaller business looking to get a foothold in a lucrative area of online marketing, we can help. We’re proud to be a fully qualified and accredited Google Partner – and we’re delighted to be able to offer our Google expertise to you.

When you work with us, you’re never just a support ticket or account number – you’re working with a team who understand your business – and can give you real time reporting on your campaign whenever you email or call.

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