Amazon Sponsored Ads
Reach out to users with high intent to purchase
Sponsored ads allow advertisers to reach out to customers on Amazon while they’re actively searching online. If you’re an online retailer wanting to place your product in front of the right audience – Amazon PPC advertising could be the ideal solution for your business.
With the competition rising each day on Amazon, we can help you stand out and drive maximum sales through PPC.
We know Amazon is a popular platform, and a ‘g0-to’ for many buyers, but what are the primary benefits of Amazon PPC marketing?
Our London digital agency will work with you to establish which of your products will benefit from Amazon advertising and which keywords will help you to reach your target audience. Amazon offers more than one ad type, so what can you expect when working with Summon on your next PPC campaign?
We always take the time to get to know your brand and your digital marketing goals before diving into a marketing campaign. Once we know more about your company and how you want to transform your online presence – we will work closely with you to research the most relevant keywords to lead you towards your target customers. We’ll also find out about your products and match them to the most suitable product category on Amazon – to ensure that your ads are appearing within the right search results.
We will also determine which type of ad will benefit your business the most. Sponsored product ads are listed within the main search results, which is why they are a popular method for advertisers. However, depending on your audience and your aims – you might benefit a different ad type. For example, sponsored brand ads appear above search results and allow you to add multiple product listings in one ad. If you want to drive brand awareness, then this might be a better option for you.
Amazon offers both manual and automatic campaigns – we can work with you to establish what KPI’s are most important to your business and choose the right campaign type for you.
Our London team have been managing different PPC campaigns since it began as an advertising medium. We’ve worked with small and larger business to reach their digital marketing goals and transform their online presence.
We understand that each company is at a different stage of PPC – so whether you’re just getting started or you have existing campaigns that need optimising, we’re an agency that can offer real results. We can help you to establish exactly where your target audience are ‘hanging out’ online and more importantly, what they’re searching on Amazon!
It’s no real surprise that Amazon PPC has become such a powerful tool for many businesses. It’s a product-based platform and is ideal for driving sales and conversions. However, here at Summon, we create PPC campaigns that can create long-lasting relationships with your target audience and ensure they’re using your service more than once.
With more sellers adding Amazon PPC to their paid marketing strategy – our London agency can help you to stay ahead of your biggest digital marketing competitors and put your products in front of the right people, at the right time. When working with us, we’re only ever a call or email away – so don’t hesitate to get in touch.
Great service – highly recommended
I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.
Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.
Summon are a true partner
Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative
Very quick responses whenever I need assistance. Smart viewpoints brought to my attention which has enabled me to increase market share in the industry I operate. Highly recommended!
We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return
Reliable & efficient service
Paul and the team are reliable and efficient with their management, always reporting and ensuring we’re optimising on our accounts.