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Content Marketing Strategy

Work with us to create a content marketing strategy that will build your brand story

Content Marketing Strategy Services

We’re a results driven agency who understand the importance of data when it comes to strategising your content. Having a solid, data-driven content marketing strategy can help you to reach new levels or SEO and digital success.

When working with us to build your tailored strategy, we’ll be on hand to answer any key questions:

How can you make your content more visible on SERP?
What keywords should be a main focus in your strategy?
How can you align your content with your other digital marketing strategies?

We work with you to achieve your content marketing goals and build a brand story that your ideal customer will resonate with.

How could a new content strategy help your brand?

For your site or brand to be recognised as authoritative, you will need a strategy that drives high-quality and enriched content. With an effective long-term strategy, you’ll start to see positive results in all areas, not just search engines.

Establish clearer goals

The great thing about content is that it brings a lot of freedom and opportunity to express your brand story. However, it’s important that you keep note of what you’re doing and why you’re doing it. After all, content for the sake of content is unlikely to produce real results. A solid and fully tailored strategy will help you finalise your ideas and have a clear view of where you see your business once you implement any changes. Some common content marketing objectives are brand awareness, traffic, influencer relationships and backlinks.

Building trust

A good reputation is critical to the success of any business. The content you produce is essentially building your brand personality – so it’s essential to get it right. When you provide continuous quality content, you’ll become a trusted and authoritative company in your industry. At the same time, providing entertainment or valuable information for users will remind them that your team are friendly and trustworthy. Without a strategy, it’s unlikely you’ll be sticking to the same brand voice and tone in all of your content.

Our strategy services

A solid content strategy could be just what your company needs to stand out and take your digital marketing game to that next level. So, what kind of services can you expect when working with us to build your strategy?

Content audit

We will look into what is working for you currently and what we can aim to improve in terms of organic traffic, conversions, social media engagement and backlinks. We don’t rely purely on intuition at Summon – which is why we use real-time data to improve results. We can help you determine what will drive you towards your objectives. We’ll look into things such as blog engagement, social media activity and ranking on SERP.

Create a buyer persona

Do you want to expand your target market? Will you find a new audience based on our research? Whether you’re already targeting a niche market or you want to establish an audience – a buyer persona will be a great way of simplifying your strategy. We will look into your content landscape in terms of your existing and target audience – and create a clear profile based on in-depth research. Throughout a campaign, it’s necessary to continue reviewing who you are targeting and why – even if you’re an established company. We do this at Summon because the online landscape and user behaviour is constantly changing.

Content roadmap

We map out each area of your content campaign, including the project leader, your goals, when you’ll share your content and the format you’ll use. Your roadmap can be used to take note of key dates that will influence what you’re sharing online. For example, sales such as Black Friday will be essential to an online retailer. A roadmap will keep track of this and ensure you’ve got quality content scheduled for your audience.

Our Content Strategy process

We know that content offers a host of benefits – but how do make sure we’re providing useful strategies for our clients?

The process is clear here at Summon – and we will always start with working with you to establish the goals that really matter to your business. Instead of diving into a standard campaign, we learn about your company and where you want to be. That way, we can create the most suitable and cost-effective strategy to help you achieve those goals.

Based on our initial chats, we will then move on to the research phase. The research phase includes a detailed content audit. We might look at your existing social media, videos, blog forum or site in general. We’ll identify any crucial missing gaps and areas that we can transform to drive real results.

Why work with us to create your Content Strategy?

Our team understand the impact that content management can have on any business. For content to drive results, you’ll need to have a purpose and end-goal behind any online asset that you share. We will research, plan and create a strategy that is tailored to your unique business – ensuring each asset is leading you towards your goals.

Whether you’re not sure where to start, or you have some ideas but don’t know how to add them to your current marketing efforts – we are here to help. You can let us take care of the key research areas like the content audit and competitor analysis. We also provide our clients with freedom to express their brand story in creative ways beyond copy.

When working with us, you won’t need to worry about being bamboozled with information or technical talk. Our team will keep you fully in the loop and provide you with a strategy that makes sense to you and your team. If you want to speak to us about potential content for your business – or if you want us to help simplify your campaign, please get in touch.

Here are the main reasons why we think you should use us for content:

Expert Knowledge
Local & Global Experience
Great Communication
Innovative Approaches
Market Leading Technology

Let's work together

Get in touch and we'll talk about your next project.

TESTIMONIALS

Great service – highly recommended

I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.

Mark Yemm
Head of Special Projects, Lumo/Vertical Aeorspace
Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.

Vickie Metcalfe
Digital & Website Manager, Mark Warner
Summon are a true partner

Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative

Erinn Collier
Co Founder & CRO, Just 3 Things
Very quick responses whenever I need assistance. Smart viewpoints brought to my attention which has enabled me to increase market share in the industry I operate. Highly recommended!

Laurie MacKay
Founder, National Mobile Bars
We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return

Nigel Borg Cardona
Owner, Chevron Air Holidays
Reliable & efficient service
Paul and the team are reliable and efficient with their management, always reporting and ensuring we’re optimising on our accounts.

Esme Rice
Marketing Manager. The GOAT Agency