Content Marketing Strategy
Adopt a tailored strategy to meet the goals that matter to your business
Well-thought out and strategic content can thoroughly improve your SEO efforts, blogging and social media success – as well as your overall online reputation. At Summon, we understand how to take our clients digital marketing success further, while answering questions such as:
We work with you to achieve your marketing goals through a fully-tailored content strategy.
Content isn’t just a blog here and there – it’s a key digital marketing channel that requires a strategy based on research and creativity. But what will your company achieve from adopting a content marketing strategy?
A solid content strategy could be just what your company needs to stand out and take your digital marketing game to that next level. So, what kind of services can you expect when working with us to build your strategy?
We know that content offers a host of benefits – but how do make sure we’re providing useful strategies for our clients?
We have a clear process here at Summon – and that always starts with working with you to establish the goals that really matter to your business. Understanding as much as we can about your company and where you want to be – will help us to create the most suitable strategy to help you achieve those goals.
Based on our initial chats, we will then move on to the research phase. We will take note of your current content – which could be anything from social media, videos, a blog forum or your on-site pages. From a content marketing point of view, we will conduct an audit to identify any missing gaps and room for improvement.
Then, we can start to brainstorm and finalise any ideas. We believe there is no harm in using different areas of expertise – whether that’s an SEO point of view or another idea you and your team have had. We’ll work with you to bring our ideas together with our in-depth research and create a clear strategy.
Our London team understand the impact that content management can have on any business. For content to drive results, you’ll need to have a purpose and end-goal behind any online asset that you share. We will research, plan and create a strategy that is tailored to your unique business – ensuring each asset is leading you towards your goals.
Whether you’re not sure where to start, or you have some ideas but don’t know how to add them to your current marketing efforts – we are here to help. We’ll take care of the research – whether it’s a content audit or competitor analysis. We will also give you the freedom to use different formats, for example infographics, videos, social media or blogging.
When working with us, you won’t need to worry about being bamboozled with information or technical talk. We’ll keep you fully in the loop and provide you with a strategy that makes sense to you and your team. If you want to speak to us about potential content for your business – or if you want us to help simplify your campaign, please get in touch.
Great service – highly recommended
I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.
Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.
Summon are a true partner
Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative
Very quick responses whenever I need assistance. Smart viewpoints brought to my attention which has enabled me to increase market share in the industry I operate. Highly recommended!
We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return
Reliable & efficient service
Paul and the team are reliable and efficient with their management, always reporting and ensuring we’re optimising on our accounts.