A digital agency works with their clients to improve various aspects of their online marketing efforts. When choosing a full-service, agency you can expect any online marketing service from PPC, SEO and Social Media to Content & CRO. A digital agency can help to determine the best channel mix for your business – so that you can reach your digital objectives in the quickest and most cost-effective way.

Performance-based advertising, also known as pay for performance marketing, is a type of online advertising in which the purchaser or client will only pay for a service when there are measurable results. That could be when specific actions such as clicks, leads, sales or any other measurable conversions occur.

A digital marketing strategy is a solid plan focusing on all of your digital efforts. The digital landscape is constantly changing – so a digital strategy is the way in which you will keep up with the expectations of your audience and search engines. At our London based agency, there are key points that we focus on when creating digital strategies for our clients. These include; choosing the right KPI’s, the suitable channel mix and tracking the online competition.

Not all businesses will use social media marketing – but it is more than likely that a large chunk of your target audience will be on social platforms. Once you understand the power of social media marketing and how to use it to reach your audience outside of search engines – you will notice benefits such as a boost in awareness, traffic, sales and customer loyalty.

Conversion rate optimisation (CRO) is the process of increasing the percentage of app or website visitors that convert into customers, or take any desired action. This could be a sale, phone call, sign-up or even a video view. Relative to your marketing funnel – CRO focuses on moving prospects to the next stage through A/B testing, web design and other tactics.

The answer to this will depend on your industry and digital marketing goals – but generally we do recommend reviewing your site regularly. This is because you need to keep on of SEO trends, user preferences and any significant changes within your industry, For example – are your target audience searching for something new because of a change in season? Have you left an outdated source on your site? Things like this are important to ensure you will appear for any relevant user searches.

Pay-per-click – also known as PPC – is a model of online marketing in which advertisers will pay a fee each time one of their ads is clicked. It is a popular a way of increasing your site visits in a short space of time – as opposed to “earning” those visits organically which can be more time consuming – i.e. through SEO. Get in touch with our London agency to hear more about how our PPC experts can help to transform your business.