Call 02039186090
Call 02039186090

A straight-talking digital marketing agency

We deliver measurable results for your business

A straight-talking digital marketing agency

We deliver measurable results for your business

Digital Marketing Agency in London

Welcome to Summon®, a digital marketing agency based in London & Glasgow.

Our team of digital experts deliver a wide range of digital marketing services including PPC, SEO, Programmatic, Social MediaContent Marketing & CRO. Our marketing clients are based in the UK and abroad, targeting potential customers wherever they are across the globe.

Summon started with the aim of giving clients greater control, visibility & understanding of their digital marketing campaigns, empowering you to make the best decisions with your marketing budget.

As a results-driven digital agency, we firmly believe in full transparency of information, dedication & hard work as well as a commitment to educating our digital marketing clients along the way. With this approach, we can choose the right service or mix of services to help you master your online presence and deliver significant results for your business.

Digital Marketing Agency London

Welcome to Summon®, a digital marketing agency based in London & Glasgow.

Our team of digital experts deliver a wide range of digital marketing services including PPC, SEO, Programmatic, Social MediaContent Marketing & CRO. Our marketing clients are based in the UK and abroad, targeting potential customers wherever they are across the globe.

Summon started with the aim of giving clients greater control, visibility & understanding of their digital marketing campaigns, empowering you to make the best decisions with your marketing budget.

As a results-driven digital marketing agency, we firmly believe in full transparency of information, dedication & hard work as well as a commitment to educating our digital marketing clients along the way. With this approach, we can choose the right service or mix of services to help you master your online presence and deliver significant results for your business.

Call us for more info: 0203 918 6091

Call us for more info: 0203 918 6091

PPC Services
Do you want to use a digital marketing tactic that will fast-track your brand into your marketplace? Our PPC online marketing experience enables us to keep up with search engine developments and understand which terms will bring you valuable site traffic. Our marketing agency in London ensure that our strategies will improve your ROI and complement your overall digital marketing performance.
SEO Services
Are your potential customers finding your site when they make a relevant online search? Search engine optimisation plays a crucial part in your digital marketing strategy. Our SEO marketing team can ensure your brand will stand out in your marketplace. We know what it takes to help our clients gain top positions within SERP – so that you won't miss out on valuable clicks and conversions. Get in touch with our search engine optimisation pros to hear how we can help your business grow.
Social Media Marketing
Are you combining your digital marketing and social media efforts? As a digital marketing agency, we have experience helping brands of all sizes to improve their reputation through paid and organic social media campaigns. We know how to post social media based content that will resonate with your most valuable customers - whilst using analysis tools to measure your digital marketing performance on any social media platform.
Programmatic Display
Are you displaying your ads to the right audience? We use exceptional targeting based on consumers behaviour, interests and demographics so that you're not missing out. If a user is a perfect match - meaning they are highly likely to be interested in your product or service – we can target them with personalised ads. We have the right experience and expertise as a digital agency to produce significant results through display ads.
CRO Services
Are your site visitors just browsing and heading back to SERP or are they converting? Is your web design working to your advantage? Whether you want your audience to buy your new product, sign up to your mailing list or even give you a call back – your conversion rate optimisation efforts will determine your success. Our London based CRO experts can ensure each click is valuable as a result of understanding your brand, target audience and digital marketing goals.
Content Marketing
As a digital agency - we don't just focus on driving sales. A marketing campaign can help you to build solid relationships as a result of honest, reliable and high-quality content. We can plan, create and share a wide range of visual and written content to improve the authority and reputation of your business within your industry. We know how to create effective on-site and off-site content using the right formats and tone of voice depending on your brand and audience.
Local SEO Services
Are you a local business and want to reach valuable customers in a specific geographical area? Local SEO refers to the specialist search engine optimisation tactics that can help you to drive more business locally. As an experienced digital agency we can optimise your content, business listings, social media profiles and more to ensure your company or site is appearing for any relevant local searches. Get in touch with our marketing agency in London if you want to transform your local SEO performance.
PPC Shopping Ads
Shopping ads allow you to promote your products at scale and display up to date information. As a digital agency we can help you set up, manage and optimise your shopping feeds lists – ensuring your products will be noticed by an audience who fit your customer profile. Digital marketing agencies should be able to completely transform your sales activities - and our experience managing both Google & Bing ads can help us do precisely that.

TESTIMONIALS

  • Great service – highly recommended

    I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.

    Mark Yemm
    Head of Special Projects, Lumo/Vertical Aeorspace
  • Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.

    Vickie Metcalfe
    Digital & Website Manager, Mark Warner
  • Summon are a true partner

    Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative

    Erinn Collier
    Co Founder & CRO, Just 3 Things
  • Very quick responses whenever I need assistance. Smart viewpoints brought to my attention which has enabled me to increase market share in the industry I operate. Highly recommended!

    Laurie MacKay
    Founder, National Mobile Bars
  • We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return

    Nigel Borg Cardona
    Owner, Chevron Air Holidays
  • Reliable & efficient service
    Paul and the team are reliable and efficient with their management, always reporting and ensuring we’re optimising on our accounts.

    Esme Rice
    Marketing Manager. The GOAT Agency

Latest Blogs

Keypad on laptop

What is a Performance Max campaign in PPC?

Performance Max is a goal-based PPC campaign type that allows digital marketers to access all of their Google Ads inventory from one campaign. The aim is to help advertisers boost conversions and increase engagement across Google’s’ channels; Search, Discover, Display etc. How does it work? PPC marketers can set their own conversion goals to be...
Grass

How to optimise an evergreen PPC campaign

Evergreen PPC campaigns can run throughout the year without the need for constant updates and edits, but today we’re going to look at how to continue benefiting and driving leads from your evergreen PPC campaigns – for longer. An evergreen PPC ad should contain your core targeted keywords. These are keywords that are highly relevant/common...
Mouse click

How to improve your Google Ads click-through rate

A higher click-through rate can improve your quality score and lower your cost per click (CPC). But how can you improve your CTR without overspending on Google Ads? Firstly, what is click-through rate (CTR)? Your click-through rate or CTR is the ratio of clicks to impressions.An impression is gained when your PPC ad appears on...

Accreditations

Accreditations

Digital Marketing FAQ’s

What is a digital marketing agency?

A digital agency works with their clients to improve various aspects of their online marketing efforts. When choosing a full-service, agency you can expect any online marketing service from PPC, SEO and Social Media to Content & CRO. A digital agency can help to determine the best channel mix for your business – so that you can reach your digital objectives in the quickest and most cost-effective way.

What is performance marketing?

Performance-based advertising, also known as pay for performance marketing, is a type of online advertising in which the purchaser or client will only pay for a service when there are measurable results. That could be when specific actions such as clicks, leads, sales or any other measurable conversions occur.

What is a digital marketing strategy?

A digital marketing strategy is a solid plan focusing on all of your digital efforts. The digital landscape is constantly changing – so a digital strategy is the way in which you will keep up with the expectations of your audience and search engines. At our London based agency, there are key points that we focus on when creating digital strategies for our clients. These include; choosing the right KPI’s, the suitable channel mix and tracking the online competition.

Do we need to use social media as a business?

Not all businesses will use social media marketing – but it is more than likely that a large chunk of your target audience will be on social platforms. Once you understand the power of social media marketing and how to use it to reach your audience outside of search engines – you will notice benefits such as a boost in awareness, traffic, sales and customer loyalty.

What is conversion rate optimisation?

Conversion rate optimisation (CRO) is the process of increasing the percentage of app or website visitors that convert into customers, or take any desired action. This could be a sale, phone call, sign-up or even a video view. Relative to your marketing funnel – CRO focuses on moving prospects to the next stage through A/B testing, web design and other tactics.

How often should I update my site?

The answer to this will depend on your industry and digital marketing goals – but generally we do recommend reviewing your site regularly. This is because you need to keep on of SEO trends, user preferences and any significant changes within your industry, For example – are your target audience searching for something new because of a change in season? Have you left an outdated source on your site? Things like this are important to ensure you will appear for any relevant user searches.

What is pay-per-click marketing?

Pay-per-click – also known as PPC – is a model of online marketing in which advertisers will pay a fee each time one of their ads is clicked. It is a popular a way of increasing your site visits in a short space of time – as opposed to “earning” those visits organically which can be more time consuming – i.e. through SEO. Get in touch with our London agency to hear more about how our PPC experts can help to transform your business.