Call 07366 575559
Call 07366 575559

Turning Your Browsers Into Bookers

Digital Marketing Specialists For Tours, Activities, Experiences, Travel & Accommodation.

Turning Your Browsers Into Bookers

Digital Marketing Specialists For Tours, Activities, Experiences, Travel & Accommodation.

 

New customers get an average 54% increase in sales in the first 3 months, whilst reducing CPA by an average of 32%

Trusted By

Marketing for the Travel Industry

We are dedicated to helping independent businesses achieve success in the travel sector

We recognise the unique challenges you face, and provide top-tier agency support tailored to ensure you achieve the best results for your business

Our team applies industry-leading approaches, including precision targeting, customised messaging, and advanced measurement techniques, to enhance your performance in a fiercely competitive space

Marketing for the Travel Industry

We are dedicated to helping independent businesses achieve success in the travel sector

We recognise the unique challenges you face, and provide top-tier agency support tailored to ensure you achieve the best results for your business

Our team applies industry-leading approaches, including precision targeting, customised messaging, and advanced measurement techniques, to enhance your performance in a fiercely competitive space

Call us for more info: 07366 57559

Call us for more info: 07366 57559

TESTIMONIALS

  • Great service – highly recommended

    I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.

    Mark Yemm
    Head of Special Projects, Lumo/Vertical Aeorspace
  • Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.

    Vickie Metcalfe
    Digital & Website Manager, Mark Warner
  • Summon are a true partner

    Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative

    Erinn Collier
    Co Founder & CRO, Just 3 Things
  • Very quick responses whenever I need assistance. Smart viewpoints brought to my attention which has enabled me to increase market share in the industry I operate. Highly recommended!

    Laurie MacKay
    Founder, National Mobile Bars
  • We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return

    Nigel Borg Cardona
    Owner, Chevron Air Holidays
  • Reliable & efficient service
    Paul and the team are reliable and efficient with their management, always reporting and ensuring we’re optimising on our accounts.

    Esme Rice
    Marketing Manager. The GOAT Agency

Latest Blogs

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What is a Performance Max campaign in PPC?

Performance Max is a goal-based PPC campaign type that allows digital marketers to access all of their Google Ads inventory from one campaign. The aim is to help advertisers boost conversions and increase engagement across Google’s’ channels; Search, Discover, Display etc. How does it work? PPC marketers can set their own conversion goals to be...
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How to optimise an evergreen PPC campaign

Evergreen PPC campaigns can run throughout the year without the need for constant updates and edits, but today we’re going to look at how to continue benefiting and driving leads from your evergreen PPC campaigns – for longer. An evergreen PPC ad should contain your core targeted keywords. These are keywords that are highly relevant/common...
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How to improve your Google Ads click-through rate

A higher click-through rate can improve your quality score and lower your cost per click (CPC). But how can you improve your CTR without overspending on Google Ads? Firstly, what is click-through rate (CTR)? Your click-through rate or CTR is the ratio of clicks to impressions.An impression is gained when your PPC ad appears on...

Accreditations

Accreditations

Digital Marketing FAQ’s

What is a digital marketing agency?

A digital agency works with their clients to improve various aspects of their online marketing efforts. When choosing a full-service, agency you can expect any online marketing service from PPC, SEO and Social Media to Content & CRO. A digital agency can help to determine the best channel mix for your business – so that you can reach your digital objectives in the quickest and most cost-effective way.

What is performance marketing?

Performance-based advertising, also known as pay for performance marketing, is a type of online advertising in which the purchaser or client will only pay for a service when there are measurable results. That could be when specific actions such as clicks, leads, sales or any other measurable conversions occur.

What is a digital marketing strategy?

A digital marketing strategy is a solid plan focusing on all of your digital efforts. The digital landscape is constantly changing – so a digital strategy is the way in which you will keep up with the expectations of your audience and search engines. At our London based agency, there are key points that we focus on when creating digital strategies for our clients. These include; choosing the right KPI’s, the suitable channel mix and tracking the online competition.

Do we need to use social media as a business?

Not all businesses will use social media marketing – but it is more than likely that a large chunk of your target audience will be on social platforms. Once you understand the power of social media marketing and how to use it to reach your audience outside of search engines – you will notice benefits such as a boost in awareness, traffic, sales and customer loyalty.

What is conversion rate optimisation?

Conversion rate optimisation (CRO) is the process of increasing the percentage of app or website visitors that convert into customers, or take any desired action. This could be a sale, phone call, sign-up or even a video view. Relative to your marketing funnel – CRO focuses on moving prospects to the next stage through A/B testing, web design and other tactics.

How often should I update my site?

The answer to this will depend on your industry and digital marketing goals – but generally we do recommend reviewing your site regularly. This is because you need to keep on of SEO trends, user preferences and any significant changes within your industry, For example – are your target audience searching for something new because of a change in season? Have you left an outdated source on your site? Things like this are important to ensure you will appear for any relevant user searches.

What is pay-per-click marketing?

Pay-per-click – also known as PPC – is a model of online marketing in which advertisers will pay a fee each time one of their ads is clicked. It is a popular a way of increasing your site visits in a short space of time – as opposed to “earning” those visits organically which can be more time consuming – i.e. through SEO. Get in touch with our London agency to hear more about how our PPC experts can help to transform your business.