Call 02039186090
Call 02039186090

Digital Strategy

Home> Digital Strategy

Digital Strategy 

Have a tailored digital strategy in place to ensure your brand is being seen

Digital Strategy Agency

The digital landscape is constantly changing and bringing new challenges to overcome. A solid digital strategy can keep you on top of the expectations of your customers and search engines. Consumers can now access information easily and connect with brands through sites, apps and search engines. But how can you create digital campaigns that will guarantee they are finding and choosing your product or service? 

Well, in this complex digital ecosystem, a data and results-driven digital strategy is needed to drive engagement, sales and long-lasting customers. At Summon, we can help to simplify your strategy to bring you clear and measurable results.

 

How can a Digital Strategy transform your brand?

It’s our job as a digital agency to analyse large volumes of data from various touchpoints and develop an actionable strategy as a result. We will work with you to pinpoint the most beneficial methods that are going to really benefit you as a brand. Once we align your strategy to your goals, you’ll notice:

 

Brand awareness

Using SEO, paid advertising methods or perhaps a combination of channels – we can significantly boost your brand awareness by placing your product or service in front of the right people, at the right time. We create digital initiatives and strategies to lead our clients directly towards their target audience.

High-quality traffic

Whether you’re just getting started or simply want to increase the number of valuable clicks you’re receiving – having the right channel mix (e.g. PPC and SEO) can help turn your visitors into long-lasting, converting customers.

Cost-efficiency

A highly-targeted campaign can enable you to reach out to the right customers while keeping well within your digital marketing budget. A solid strategy will ensure you’re maximising results and getting genuine value for your money. At Summon, we create strategies that are focused on long-term success and crucial benchmarks throughout a campaign. We prioritise changes that will drive continuous, positive results and a digital transformation rather than a quick short-term fix.

Our Digital Strategy services

We will provide you with a bespoke digital marketing strategy that solves a set of challenges you might be facing with your digital presence. While we work with you, we’ll answer your key questions and help you choose the fastest and most effective route to digital success. We’ll be there to align your strategy from the very start, firstly deciding where to place your marketing efforts:

Channel mix

There are so many routes you could take now to boost your digital presence – so, how do you know which channel or channel mix is going to be the right one for your business? At Summon, we’ll do an in-depth analysis of your current digital marketing efforts to determine how we can improve them in the fastest and most cost-efficient way. When creating a digital strategy, we will consider your budget, your objectives and your most valuable consumers so that we can establish the best channel mix to use.

Defining your target market

If you’re just getting started, we can determine who your target audience are and how you can keep them close through digital marketing. Using specialist tools and software combined with our digital expertise can help us to find out exactly which platforms your target audience is using and how you can grab their attention.

Competitor analysis

Who are your biggest competitors? How can you stay ahead of the competition in your industry? We have experienced driving results for clients in competitive spaces and can create a digital marketing strategy to ensure you’re standing out in your marketplace.

Our Digital Strategy process

At Summon, we don’t adopt a ‘one size fits all’ approach when working with clients. It’s important to establish what is going to work for your business before making any decisions that will affect your digital marketing strategies. We will get to know your brand story, your industry and your digital marketing goals before deciding on the most suitable channel mix. 

While learning more about your business – we can identify your digital audience and create your customer profile. If you already have a target market, we will establish how you can reach them on digital platforms and maintain their custom through all of your campaigns.

In order to really meet your marketing objectives, you’ll need a solid and data-driven strategy. That is why we collect and analyse data from various online touchpoints to improve any future campaigns. Once we’ve completed enough thorough research. 

 

 

Why work with Summon?

Our experience and expertise allows us to solve a number of digital marketing challenges for our clients. We work with you to create campaigns that will ensure your digital presence is encouraging the growth of your business.

Our London and UK based agency are dedicated to providing a bespoke service for each client by implementing a strategy based on long-term success. Transparency is a key component of our agency values which is why we work with you to answer any key questions you have around your digital perfomance.

We’ve worked with both small and large businesses with different business objectives.As our client, we will provide you with a unique campaign tailored specifically to your requirements and your digital audience.  Whether you’re a new business or you just need an extra push to get ahead of your online competition – we can help you to achieve your aims through a solid marketing strategy. 

What are the benefits of working with us?

  • Expert Knowledge
  • Local & Global Experience
  • Great Communication
  • Innovative Approaches
  • Market Leading Technology

Contact us to see how we can help you or call 0203 918 6091

Let's work together
Get in touch and we'll talk about your next project.

TESTIMONIALS

  • Great service – highly recommended

    I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.

    Mark Yemm
    Head of Special Projects, Lumo/Vertical Aeorspace
  • Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.

    Vickie Metcalfe
    Digital & Website Manager, Mark Warner
  • Summon are a true partner

    Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative

    Erinn Collier
    Co Founder & CRO, Just 3 Things
  • Very quick responses whenever I need assistance. Smart viewpoints brought to my attention which has enabled me to increase market share in the industry I operate. Highly recommended!

    Laurie MacKay
    Founder, National Mobile Bars
  • We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return

    Nigel Borg Cardona
    Owner, Chevron Air Holidays
  • Reliable & efficient service
    Paul and the team are reliable and efficient with their management, always reporting and ensuring we’re optimising on our accounts.

    Esme Rice
    Marketing Manager. The GOAT Agency
Latest Digital Marketing Blogs

7 must-have digital marketing tools

What are our top 7 digital marketing tools? Using specialised digital marketing tools can help you execute a solid strategy. The right combination of tools will help you zoom past the competition and stand out in your marketplace. We’re going to take a look at some of our favourite specialised tools, including performance trackers, reporting tools...
Microphone

How to define a brand voice for your content

Learn how to create your brand voice Establishing a unique brand voice is key to any successful content marketing campaign. Each piece of content you share, whether it’s a blog, a Facebook status or even an email, should adhere to a specific voice and tone. We’re going to take a look at: What a brand...

How to do a content gap analysis for SEO

Learn how to spot gaps in your content If you haven’t noticed an increase in engagement or search engine performance for some time, it’s time to do a content gap analysis for SEO. A gap analysis is a way of spotting any missed opportunities or poor performance areas in your content and SEO strategy. It’s...