A quick search for ‘programmatic display advertising’ is likely to leave you with more questions than answers – but as a rapidly growing area, it’s an exciting part of digital marketing that can bring a new level of power to your overall strategy.
In internet marketing days gone by, success with banner display campaigns was something that owed as much to luck as it did a well put together strategy. Programmatic display advertising changes this completely – allowing us to target the right kind of users with relevant adverts based on their circumstances and online behaviour.
There’s no doubt that you’ve seen personalised advertisements on the sites you visit – it’s programmatic advertising that’s put those adverts there. In the fraction of a second it takes to load a webpage into your browser, that site’s advertising platform has referenced it’s bidding system – checking against a series of advertiser requirements. If the person visiting the site meets your profile – they’ll be shown your advert; that is, assuming your bid puts your advert in pole position.
Like many of the other dominant approaches to marketing – programmatic advertising is not a simple concept to master – and if you want to drive meaningful results and significant conversions, you need the right tools and considerable depth of experience.
At Summon, we’ve been answering the important questions from day one. We know what works – and we know how to make programmatic display advertising have a significant impact as part of your overall digital campaign.
Programmatic Display Advertising is quickly establishing itself as an essential part of a successful company’s larger marketing strategy – but what can you reasonably expect to see if you include it as part of yours?
Programmatic advertising is the future of display-based internet advertising – but what would working together to implement an effective campaign actually look like?
As with all our collaborative marketing approaches, our first step is to understand you and your unique business circumstances. What are you currently doing? What are your goals? What’s working in other digital marketing areas?
When we understand this, we’ll begin to build a detailed picture of your target audience and an understanding of their online behaviour – helping us to identify the kind of sites and targeting strategies that will offer the best possible result.
When we’ve established all the parameters for your strategy, we’ll put balls into motion – and begin our reporting and adjustments from the moment your first programmatic campaign goes live.
Our programmatic display advertising knowledge has grown from the very beginning. We’re helping a variety of companies implement campaigns that, alongside SEO, PPC and paid social campaigns, are taking their businesses to new heights.
It’s doesn’t matter where your current knowledge levels are – whether you’re completely new to programmatic adverts, or just in need of a little support in reacting to a fast-paced discipline, Summon can help.
We take pride in offering a genuinely personal service too – when you contact the team at Summon, you’ll be talking to someone who understands you, your business and exactly where your digital marketing campaign is right now – a crucial detail is making the most from programmatic display advertising.
Great service – highly recommended
I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.
Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.
Summon are a true partner
Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative
Very quick responses whenever I need assistance. Smart viewpoints brought to my attention which has enabled me to increase market share in the industry I operate. Highly recommended!
We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return
Reliable & efficient service
Paul and the team are reliable and efficient with their management, always reporting and ensuring we’re optimising on our accounts.
Top service, reliable with results.
Always contactable, knowledgeable and positive figures speak for themselves.