At any given moment over 3 billion people are using the internet. In theory, programmatic display advertising gives you potential access to the majority of users.

Paid social, SEO and PPC have an essential role to play, but the platforms limit their scope. The reach of programmatic adverts knows no bounds. You can access almost unlimited numbers of people over a host of different platforms and devices.

Programmatic display advertising offers the kind of insight that is virtually impossible to find elsewhere. We can tell you exactly where your advertisements are being shown, the type of customer who’s looking at them and the costs.

With programmatic display, you’re not forced to wait until the end of a campaign to form a solid understanding of what’s worked. Instead, you can get a detailed view of performance on a live campaign.

There are few platforms that allow the depth of targeting as programmatic campaigns. Whether you’re looking to target based on specific geolocations – or focus right down to individual company IP addresses, it’s more than possible. You can also focus on targetting website categories or particular sites.

Programmatic advertising gives the opportunity to maintain brand visibility. Customers don’t tend to convert after one exposure to your advert. Therefore, retargeting campaigns can quickly see your conversion rates soar.

Being able to assess the effectiveness of a campaign immediately helps improve results. Does something need a quick adjustment? It can be done in real-time, based on real-time information.

If you’re forced to wait for the end of a campaign to make assessments relating to the effectiveness of spend, you’ll potentially find yourself viewing a snapshot of money washed down the drain – but with well managed programmatic campaigns, your hands are always on the controls.