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We were approached by Mark Warner, a British tour operator based in London to help with their digital activity. The brand is much loved, with over 40 year’s experience of delivering package holidays to a very loyal customer base. Our challenge was to help increase sales efficiency & volume whilst growing the customer base through digital awareness driving approaches.
One of the first tasks was to audit and restructure the PPC account. We refined their approach so we’d be able to focus more strongly on the areas that were delivering results, whilst scaling back the activity that was not delivering revenue.
We introduced SA30 (formerly DoubleClick Search), which meant we could add machine learning automation through bid management. This allows us to squeeze maximum value out of our budget, whilst being able to react to competition in real time. As a result of these changes, we have seen a large uplift in revenue.
We have also expanded awareness driving activity through YouTube Ads and Programmatic Display, allowing us to reach target audiences and introduce them to the brand. Mark Warner have seen and continue to see huge increases in online revenue. We continue to work in partnership to deliver results for their business. Contact us to see how we can help you.
Great service – highly recommended
I’ve worked with them on several projects – and they’ve been great; I’d definitely use them again and again, and have (and will continue) to recommend them to others. Very knowledgeable, well connected and easy to deal with.
Since Summon took over the account we have seen a positive impact on conversion rate and all PPC metrics. They are great at talking through optimisation and keep us up to date with all new technology. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey.
Summon are a true partner
Paul and team have gone above and beyond to listen to and interpret our needs around paid and organic search, and are always responsive, professional and collaborative
Very quick responses whenever I need assistance. Smart viewpoints brought to my attention which has enabled me to increase market share in the industry I operate. Highly recommended!
We are delighted with the contribution from the team, thorough, great communication and most importantly vastly improved results. The reports provide clear analysis of activity and have allowed us to better analyse our marketing approach as a whole and prioritise budgets to deliver the maximum return
Reliable & efficient service
Paul and the team are reliable and efficient with their management, always reporting and ensuring we’re optimising on our accounts.
