As you’re almost certainly aware, Facebook is the world’s most significant social media service – with around 2.25 billion users – and over 1 billion of them logging on at least once a day.
It’s clear from these figures that Facebook represents an enormous opportunity for putting your product or service in front of almost unlimited amounts of the right people – but you’ll also know this is much more easily said than done.
Changes to Facebook’s business platform mean that just posting occasional updates and offers yields very little – so if you want to make the service work for you, implementing an effective paid strategy is vital.
How can you be sure you’re targeting the right people on Facebook?
Is it possible to split test and refine your advertisements and posts?
How can you interpret and act on Facebook reporting?
At Summon, we know the answers to the most critical questions about Facebook paid advertising – and we’ve been helping our clients to maximise their ROI on the platform for many years – and through countless changes.
The difference between being a Facebook user and a paid Facebook marketeer is vast – and mastering business tools is a process that can take a significant amount of time. At Summon, our social media team stay on top of every change on the platform, so our services are at your disposal with no steep learning curve to climb on your way to paid marketing success.
While Facebook is unquestionably mighty – it’s not always the right platform; so the very first part of our process will involve getting a deep understanding of your company, your goals, your current approach – and whether or not Facebook should be a part of that.
When we’ve explored what you’re hoping to achieve, we’ll consider the audience you’re hoping to reach. Whether we’re building an audience profile from scratch – or integrating existing data, we’ll make sure your message is in front of the most relevant users.
With audience data and your company in mind, we’ll create a campaign that reflects your brand – while creating the maximum desire for your audience – and facilitate the most efficient and productive communication between you.
From day one, we’ll monitor every penny and pound spent on your campaigns – and check that the results we’re achieving together represent the most effective way to invest a portion of your online marketing budget.
We’ve been working on paid Facebook campaigns since the service first rolled them out – and we’ve demonstrated impressive results for our clients on the platform ever since.
It’s important to have your finger on the pulse of what’s happening with Facebook business tools – and at Summon, we do. It’s our business to make sure you’re getting the most out of your chosen social media platforms, and since our spend with Facebook is significant, we unlock a level of interaction, tools and support not ordinarily available for individual small businesses.
As is always the case, the whole team here at Summon speak your language. We won’t blind you with science – and we won’t try to impress you with technical terms. We know it’s results that matter when you’re running a business – and we’ll make them happen for you.