Since July 2019, mobile-first indexing has been enabled by default for all new sites. With smartphone browsing being so common – it was no surprise when Google announced they would be switching all sites (old and new) to mobile-first indexing starting in September 2020. Google have now said that this will be delayed until 2021...

Google trends and strategies are constantly changing to improve search for users. This can, however, lead to some confusion for digital advertisers who want to ensure they are keeping up to date with any new SEO techniques needed to drive traffic. Understanding the most important search engine trends will help you to plan an actionable...

Google’s Rich Results Test is out of beta, but how does this impact digital marketers? Google announced this month, that their Rich Results Test is officially out of beta – meaning it supports all of Google Search rich result features and none of it’s features are in testing mode. The tool originally launched in December 2017, which...

PPC (pay per click) and SEO (search engine optimisation) are separate digital marketing channels which serve unique purposes for advertisers. The ultimate aim of both channels is to attract valuable traffic to your site and grow or maintain brand visibility online. Both channels have their own pros and cons – and choosing which one to...

A backlink is when one site links to another. As a digital marketing agency, if a reputable site links to one of our services or blog posts within their content – that’s one valuable backlink for us.  Backlinks play an essential part in any SEO (search engine optimisation) strategy and most companies will want to...

SEO is a complex area of digital marketing, which can’t just be mastered by reading guidelines or following tutorials. Any successful brand will have an effective SEO strategy in place. With the ever-rising competition and the need to rank highly in search engines – it’s no surprise it can be quite a challenge to get...