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March 2019
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YouTube Ads More Than Just Brand Awareness We have been seeing a shift of digital advertising that was normally known for brand awareness towards direct response campaigns. Recently in the news, Instagram has announced the new shoppable element on their platform. I will be looking at another change that has happened with YouTube for Action...
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  Are Google Ads taking our control away? You may have seen the recent news that Google is sunsetting average position at the end of the year, which is a huge change and has had a lot of coverage in the last few days. Those in the industry have always accepted that average position alone isn’t...
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