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2020
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Social Media
Most businesses will benefit from social media in some way. Whether it’s for paid advertising, growing an organic audience or even checking out the competition.  For smaller businesses in particular, having a presence on social platforms is a way of driving new customers, engagement and revenue. Whether you’re already actively using social media or you...
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SEO in scrabble letters
What SEO trends should we watch out for? Search engine optimisation – SEO – is a popular method that digital marketers and online businesses use to attract more valuable customers. This method aims to improve both the quality and quantity of traffic from search engines to a website or webpage. SEO refers to organic, unpaid...
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Lady working from home
Working from home means you have the freedom to choose how you keep yourself motivated. This is a new normal for many of us – and it can take some getting used to.  From our personal experiences this year, we’ve put together a list of tips and best practices that have made remote working a...
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Video camera
What content marketing trends do we expect to see in 2021? Most content marketers will start brainstorming their new calendar when the current year is coming to an end. Before we know it – we will be in 2021, so we have decided to start preparing for the new challenges and opportunities that the year...
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Girl using voice search on phone
What PPC marketing trends do we expect to see in the new year? With 2020 coming to an end – we’ve been thinking about what the next year will have in store for our team and other PPC marketers. We’ve prepared a list of some of the latest and upcoming trends that we think you...
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People working in an office
How can you avoid these common PPC mistakes in your campaigns? PPC marketing is one of the fastest and most effective ways to generate more revenue for your business. As with any digital marketing channel – there are some key things to remember when it comes to running a successful campaign.  We are going to...
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GA4
Google recently announced the fourth version of Google Analytics – Google Analytics 4 (GA4). The new release is a rebranding and expansion of the App + Web Analytics which launched last year. Google have said: “To help you get better ROI from your marketing for the long term, we’re creating a new, more intelligent Google Analytics that...
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Light bulbs
A solid content audit will provide useful insights into your site, blog and overall content marketing strategy. One of the key purposes of a content audit is giving your existing onsite content a new purpose. Think of it this way – how many times have you published a blog or article and never gone back...
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Computer Mouse
We know that a conversion refers to an action you want a user to take – e.g. a purchase, email subscription, or a call-back etc. But conversions in paid media come in different variations and forms. Over time, as pay-per-click (PPC) marketing has and continues to evolve – the term has become more complex.   In...
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Facebook on iPhone
With over 2 billion monthly active users, Facebook is a great place to leverage your digital marketing efforts and reach out to a targeted audience. A ‘funnel’ is used on Facebook to capture users at different stages in their journeys until they are ready to purchase.Mapping out your Facebook PPC funnel is a way of ensuring you...
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