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April 7, 2021
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Most shoppers are likely to use mobile devices to search for new products (which comes as no surprise) but means we should be adapting our PPC campaigns as a result. You might have read our previous guide on how to optimise a landing page for conversions. Today, we’re going to focus on PPC mobile landing...
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Graphs on a piece of paper
KPIs (key performance indicators) and the right tracking tools are essential to your content marketing success. Like with any digital campaign, it will be almost impossible to make significant improvements if you can’t measure performance. There are KPIs that are relevant to different stages of the marketing funnel, from the awareness stage through to the...
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