Not sure where to start when looking for a digital agency to work with? Perhaps you’re hoping to increase your social media following and audience engagement? Or, build a content marketing plan to drive more conversions on your website? No matter what your main goal is, there will be a digital marketing agency that is...
Keyword research is essential if you want to ensure users will click on your site when they do a relevant search. The right tools can provide insights about your target market including what words they’re searching for and how they’re finding your content, product or service. Here, I’ll outline some of the main keyword research...
Previously known as DoubleClick Search, Search Ads 360 (SA360) is Google’s search management platform – designed to make it easier for businesses to manage their PPC campaigns across multiple media channels, ad accounts and search engines. There are a variety of benefits you’ll notice when using Search Ads 360. When used effectively it will improve...
Having a clear understanding of how quality score works in relation to your PPC campaigns, can help you meet your digital marketing goals and drive valuable traffic to your site. There are quite a few questions to be answered, so, here we’ve broken down the basics. Google measures your quality score on a scale of...
Content marketing has many benefits and can play a key part in any brand’s digital marketing performance. It is important to work with a content agency who will know how to use it to meet your business aims. Your content refers to any of the online assets your company are sharing either on-site or off-site....
Improving Ads Using Responsive Search Ads One of the tasks for us as a digital marketing agency is improving our clients quality scores within PPC. To improve your quality score (QS), you’ll need to understand the individual factors influencing it. One of these factors is click-through rate (CTR) – generally the higher the CTR, the...
SEO is a complex area of digital marketing, which can’t just be mastered by reading guidelines or following tutorials. Any successful brand will have an effective SEO strategy in place. With the ever-rising competition and the need to rank highly in search engines – it’s no surprise it can be quite a challenge to get...
Are Google Ads taking our control away? You may have seen the recent news that Google is sunsetting average position at the end of the year, which is a big change for many digital marketing agencies. Those in the industry have always accepted that average position alone isn’t the perfect metric, there’s a great piece on...
While the major PPC platforms such as Google Ads and Facebook are continuously generating great results for businesses and agencies – it’s always helpful to consider other options. We’ve noticed an increase in businesses benefiting from using Pinterest to promote their products, which is why we’ve decided to talk a bit more about about this...
