Building an actionable report is a crucial part of any pay-per-click (PPC) campaign. However, PPC reporting isn’t just about gathering numbers and data. PPC reports should give clients a complete performance review and a solid plan going forward. To really benefit from a report, you will need to have clear goals, a suitable tool or template,...
The digital marketing channel you utilise as a business will depend on things like your goals, budget and target market. Paid search and paid social are two of the highest performing digital marketing channels – so why do we have to choose between the two? The good news is – there are many ways of...
As Google continues to evolve – so do its digital marketing tools. One of the most popular and widely used tools available is Google Ads. Google Ads is a versatile but useful platform, which might understandably be overwhelming if you are new to the world of PPC marketing. We’re going to list some of the...
We’re often asked what the best bidding strategy is in PPC – but really, this will depend on things like your business, marketing budget, audience and campaign goals. PPC bidding strategies are broken up into three primary categories: Smart biddingAuto biddingManual We are going to take a quick look at some of the most common...
Twitter advertising allows you to promote specific tweets or campaigns designed to meet your goals. You will be able to set audience targeting criteria for each of your campaigns – meaning you can carefully target tweets to match your customer profile. The main thing that sets Twitter ads apart from organic posting on Twitter –...
Google Ads and Facebook Ads are both popular pay-per-click (PPC) marketing channels. Using either one or both of them combined has proven to be highly beneficial for many businesses. They can drive the growth of your brand and help you to boost your PPC and overall digital marketing performance. If you are in a position...
Google Ads (previously Google Adwords) allows users to get more out of their online advertising. The benefits include advanced targeting, controlled costs, and the ability to measure the success of a PPC campaign as it runs. As a digital marketing agency – we’re always looking for ways to get more results from our marketing efforts,...
As a digital agency, we recognise the importance of keeping on top of any changes within Google Ads. Any updates or added metrics could meannew opportunities to improve results for our clients. Today, we’re going to focus on Google Ads optimisation score. Google will provide advertisers with a score depending on how well your account...
PPC (pay per click) and SEO (search engine optimisation) are separate digital marketing channels which serve unique purposes for advertisers. The ultimate aim of both channels is to attract valuable traffic to your site and grow or maintain brand visibility online. Both channels have their own pros and cons – and choosing which one to...
The travel industry is one of Google’s biggest revenue drivers. The advertising landscape within this sector is constantly becoming more competitive – which is why you need a PPC strategy that reflects this. PPC methods play a huge part in how consumers are accessing and booking their trips online. Of course, there is a lot...
